A technique for rapid idea generation
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A technique for rapid idea generation






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A technique for rapid idea generation A technique for rapid idea generation Presentation Transcript

  • A technique for rapid idea generation! ! ! ! ! Peter Otto UK UXPA 21 March 2013
  • Constrain: •  Format (e.g. paper only) •  Time (set time limit and number of solutions) •  Tools (no computers, just sharpies) …to avoid getting into detail
  • De-constrain: •  Technologies (anything is possible) •  Scope (no project limitations) •  Resources (whatever it takes, it can be done!) …to break out of preconceptions, heuristics and biases
  • Anything is possible.
  • Share in a group.                            
  • Idea Generation (Fluency, Originality, Incubation and Illumination) Personality (Curiosity and Tolerance for Ambiguity) Motivation (Intrinsic, Extrinsic and Achievement) Confidence (Producing, Sharing and Implementing)
  • Let’s put the technique in practice:
  • Something silly to warm up and get you in the mindset.
  • Wide solution space = more potential ideas! Simple possible solutions = less time used! Humourous/absurd character = less worry
  • Examples: Design a device to amuse a dog… Design a device to communicate with aliens… Design a device to overcome traffic jams… Design a device to change the weather…
  • In a group of 3 design 3 solutions ! in 3 minutes.! ! Share some of you ideas…!
  • A more serious task to follow…
  • Design for Star Treck •  Travel into a future 300 years from now
  • Design 3 ideas in 6 minutes •  You need to find a solution to the problem for PA’s to book video conferences with multiple people in multiple places. They need to be able to: •  Find gaps in people’s diaries. •  Find available video conferencing facilities at multiple locations. •  Make a booking
  • Turning the output into something useful:! ! Extract key qualities and design drivers! ! Translate ideas into today’s technology!
  • Thank you.! ! ! ! Credits! Martin Storey and Aoife NiMhorain for introducing me the “warmup” design games, Alan Cooper for the “design for StarTrek” idea and Batey/Irwing for the four creativity traits.