Product... Designer / Manager / Owner

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Quite a few UX designers I have recently talked to slide into the role of the product "owner" or "manager". For many of us this is a gradual process – filling a gap, sometimes temporarily, in the existing management structure. This presentation shares some of my recent experiences and tips.

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Product... Designer / Manager / Owner

  1. 1. PRODUCT… DESIGNER – MANAGER – OWNER Peter Otto UX Camp London 22 March 2014
  2. 2. HELLO
  3. 3. I’M BECOMING A PRODUCT MANAGER?! HELP!
  4. 4. Product Designer – Manager – Owner…
  5. 5. Image credit: flickr.com/100330598@N07
  6. 6. Product Designer – Manager – Owner… Image credit: http://pt.wikipedia.org/wiki/Ficheiro:HungUpFresno.jpg
  7. 7. WELL IT AIN’T AS EASY AS THAT…
  8. 8. Image credit: flickr.com/nathangibbs
  9. 9. “More than 88 percent of product managers I surveyed said that there isn’t a carefully thought- out plan for them when they start their jobs. They get caught up in the whirlwind of seemingly urgent tasks that act like a riptide in an ocean.”* * Steven Haines: The product manager’s survival guide
  10. 10. …… Image credit: flickr.com/stuartpilbrow
  11. 11. Help!!! Image credit: elisson1.blogspot.co.uk
  12. 12. So what do I need to do?
  13. 13. TAKE CONTROL! Check this: http://benhorowitz.files.wordpress.com/2010/05/good-product-manager.pdf
  14. 14. Image credit: flickr.com/nathangibbs
  15. 15. What is a product manager?
  16. 16. If your role is now:   Design the right product for your users (and company)
  17. 17. It will become:   Help your team (and company) ship the right product to your users* * Josh Elman https://medium.com/what-i-learned-building/63c09a43d0ec
  18. 18. Technology Business Users You are here...
  19. 19. Technology Business Users Product managers are here too...
  20. 20. Technology Business Users Product manager
  21. 21. A few key things that I’ve learned so far...
  22. 22. Listen & Learn Services Finance Sales Marketing Support Analytics Design Development QA Users
  23. 23. Understand the market and the buyers Image credit: olddesignshop.com
  24. 24. Articulate the vision Image credit: ffffound.com
  25. 25. Articulate the vision Market insight User insight Competitors Market foresight Technology foresight Product strategy Sales strategyBusiness case Business strategy Image credit: nationalmuseum.af.mil
  26. 26. “I skate to where the puck is going to be, not where it has been.” Wayne Gretzky
  27. 27. Create useful communications CENTRAL REPOSITORY PRODUCT SHOW & TELL PRODUCT FAQ’S RELEASE OVERVIEW DOC WITH KEY BENEFITS
  28. 28. Prioritise. 1.
  29. 29. Ship.
  30. 30. “You miss 100% of the shots you don't take.” Wayne Gretzky
  31. 31. Now over to you…
  32. 32. Thank you… peter@peterotto.co.uk @ottobiography We’re hiring... www.condecosoftware.com
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