Your SlideShare is downloading. ×
Product... Designer / Manager / Owner
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Product... Designer / Manager / Owner

423

Published on

Quite a few UX designers I have recently talked to slide into the role of the product "owner" or "manager". For many of us this is a gradual process – filling a gap, sometimes temporarily, in the …

Quite a few UX designers I have recently talked to slide into the role of the product "owner" or "manager". For many of us this is a gradual process – filling a gap, sometimes temporarily, in the existing management structure. This presentation shares some of my recent experiences and tips.

Published in: Design
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
423
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. PRODUCT… DESIGNER – MANAGER – OWNER Peter Otto UX Camp London 22 March 2014
  • 2. HELLO
  • 3. I’M BECOMING A PRODUCT MANAGER?! HELP!
  • 4. Product Designer – Manager – Owner…
  • 5. Image credit: flickr.com/100330598@N07
  • 6. Product Designer – Manager – Owner… Image credit: http://pt.wikipedia.org/wiki/Ficheiro:HungUpFresno.jpg
  • 7. WELL IT AIN’T AS EASY AS THAT…
  • 8. Image credit: flickr.com/nathangibbs
  • 9. “More than 88 percent of product managers I surveyed said that there isn’t a carefully thought- out plan for them when they start their jobs. They get caught up in the whirlwind of seemingly urgent tasks that act like a riptide in an ocean.”* * Steven Haines: The product manager’s survival guide
  • 10. …… Image credit: flickr.com/stuartpilbrow
  • 11. Help!!! Image credit: elisson1.blogspot.co.uk
  • 12. So what do I need to do?
  • 13. TAKE CONTROL! Check this: http://benhorowitz.files.wordpress.com/2010/05/good-product-manager.pdf
  • 14. Image credit: flickr.com/nathangibbs
  • 15. What is a product manager?
  • 16. If your role is now:   Design the right product for your users (and company)
  • 17. It will become:   Help your team (and company) ship the right product to your users* * Josh Elman https://medium.com/what-i-learned-building/63c09a43d0ec
  • 18. Technology Business Users You are here...
  • 19. Technology Business Users Product managers are here too...
  • 20. Technology Business Users Product manager
  • 21. A few key things that I’ve learned so far...
  • 22. Listen & Learn Services Finance Sales Marketing Support Analytics Design Development QA Users
  • 23. Understand the market and the buyers Image credit: olddesignshop.com
  • 24. Articulate the vision Image credit: ffffound.com
  • 25. Articulate the vision Market insight User insight Competitors Market foresight Technology foresight Product strategy Sales strategyBusiness case Business strategy Image credit: nationalmuseum.af.mil
  • 26. “I skate to where the puck is going to be, not where it has been.” Wayne Gretzky
  • 27. Create useful communications CENTRAL REPOSITORY PRODUCT SHOW & TELL PRODUCT FAQ’S RELEASE OVERVIEW DOC WITH KEY BENEFITS
  • 28. Prioritise. 1.
  • 29. Ship.
  • 30. “You miss 100% of the shots you don't take.” Wayne Gretzky
  • 31. Now over to you…
  • 32. Thank you… peter@peterotto.co.uk @ottobiography We’re hiring... www.condecosoftware.com

×