0
John PowellFounder and CEO, Alfrescotwitter: @JohnPowell9961
• Overview of Alfresco Today• What’s Next in ECM?• Systems of Engagement• New Systems in the Enterprise• Implications for ...
3
10 Challengers to Microsoft By Doug Barney 12/05/2010http://redmondmag.com/articles/2010/12/01/10-challengers-to-microsoft...
● 2M+ downloads  (~40,000/month)    ● 2 million downloads    ● Over 100,000 community      members    ● 700k+ developers  ...
6
Government       Finance   Media & Entertainment          Software                       RetailTravel & Logistics   Educat...
8
Applications               Document   Content    Web      Image    Email    Electronic   Workflow                 Mgmt    ...
• There is something going on in                                                Collab   the enterprise                   ...
11
Email           Facebook         Generation      GenerationAge 65        Age 46   Age 26
People                          TheMobile                                Majority          Connections                 of ...
Inside the Enterprise   Outside the Firewall      Good Heavens!            Chill Seymour!     Put that Tweet in a       We...
While Enterprise IT       Consumer IT  Was On Hold             Was On FireSystems of Records    Systems of Engagement
Systems of Record meet Systems of Engagement                                  • Security, rights,                         ...
Engagement      Compelling content or images engage usersParticipation   Users participate through Content as the object o...
Outbound (CMO)                                    • Channel Management to New ChannelsMarket          Sell      Support   ...
Social SoftwareTransactional           Social                      Content Mg       WEM                    Content Platform
• Systems of Record create efficiency       • Impossible to do global commerce without them       • Focus on cost, quality...
• St. Gobain - $35B global construction materials firm                              • Enterprise-wide deployment to share ...
• Integrations with Social Business Systems• Extending and Optimizing Share• New Social Content Services• Distributed beyo...
24
Browsing, AJAX and Thumbnails   Metadata, Tagging and Favorites   Activity Feeds and Status                               ...
Rules and Actions          People-oriented WorkflowRecords and Retention Policies   Search across All Content
Social Business Systems              Portal Integration       Google Docs  Email Receiver and Repository   Access and Coll...
• Has Read• Liking• Rating• Friends Like• User Generated Content Extensions• Video and Rich Media Services• Social-based s...
ImageCarousel               Navigation               based on               folder               structureDynamic orstatic...
• Activiti will be a  standalone brand led by  Alfresco• Designed by Tom  Baeyens, Founder jBPM• Alfresco focus on Human  ...
Alfresco Community Edition    2010                                         2011                  September        November...
• Faster, more reliable,       • New WCM Offering   scalable                       • End-to-end WCM solution              ...
● Deliver best-in-class user experience     ● Simple, interactive, self-evident GUI & visual appeal● Enhanced collaboratio...
• Social Content will be a big area of investment for  Enterprises in the next few years• The ECM industry is aligning• Al...
Alfresco Social and the Future of Content Management - John Powell - dec 14 2010
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Alfresco Social and the Future of Content Management - John Powell - dec 14 2010

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XeniT Alfresco Event December 14, 2010 - presentation by John Powell
The CEO of Alfresco presents the evolution in the ECM world and how Alfresco will respond to it in the coming year.

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Transcript of "Alfresco Social and the Future of Content Management - John Powell - dec 14 2010"

  1. 1. John PowellFounder and CEO, Alfrescotwitter: @JohnPowell9961
  2. 2. • Overview of Alfresco Today• What’s Next in ECM?• Systems of Engagement• New Systems in the Enterprise• Implications for Content Management• Implications for Alfresco/ Roadmap2
  3. 3. 3
  4. 4. 10 Challengers to Microsoft By Doug Barney 12/05/2010http://redmondmag.com/articles/2010/12/01/10-challengers-to-microsoft.aspx 1 VMware Inc. Alfrescos business model is 2 Google Inc. based on two words that have caused equal parts fear and 3 Salesforce.com Inc confusion on the Microsoft 4 Oracle Corp. campus: open source. In this case, the focus is on Web 5 IBM Corp development and enterprise 6 Alfresco Software Inc content management, two major areas of focus for 7 Apple Inc. Microsoft, which now has a 8 Amazon Web Services LLC billion-dollar business with SharePoint. 9 Research In Motion Ltd. 10 Cisco Systems Inc
  5. 5. ● 2M+ downloads (~40,000/month) ● 2 million downloads ● Over 100,000 community members ● 700k+ developers ● Over 250 global partners & OEMs● 1200+ customers ● Primarily Global 2000 + Government ● Now adding ~100+/quarter 1500● Ecosystem 1000 ● 250+ SI partners 500 ● 50+ OEM partners ● Share solutions with others 0 2005 2006 2006 2007 2007 2008 2008 2009 2009 2010 2010 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q3 Q1 Q35
  6. 6. 6
  7. 7. Government Finance Media & Entertainment Software RetailTravel & Logistics Education Manufacturing7
  8. 8. 8
  9. 9. Applications Document Content Web Image Email Electronic Workflow Mgmt Collab Content Mgmt Archive Records Mgmt Mgmt CMIS Open Spring Replication Distributed Deployment AMPs Platform Scripting BPMManyPoints ofAccess Shared Office Web Email Portals Drive Protocol9
  10. 10. • There is something going on in Collab the enterprise $1.0B • “Give me a ‘Facebook’ for the 10% Enterprise” Portal $1.7B / 17% • Alfresco is being used in new Content Mgmt $4.7B / 48% applications Search • We are playing with others in a $2.4B / 25% new market • That market is big and has no name? • Is it related to other things going Part of a $9B Market (IDC 2010) on in the enterprise?10
  11. 11. 11
  12. 12. Email Facebook Generation GenerationAge 65 Age 46 Age 26
  13. 13. People TheMobile Majority Connections of Users Spatial Artistic Conceptual Future
  14. 14. Inside the Enterprise Outside the Firewall Good Heavens! Chill Seymour! Put that Tweet in a We don’t need System of Record! you anyway! IT Users14
  15. 15. While Enterprise IT Consumer IT Was On Hold Was On FireSystems of Records Systems of Engagement
  16. 16. Systems of Record meet Systems of Engagement • Security, rights, authentication • Content creation & mgmt policies • Contract • Private and entitlements public • Account communities information, • Virtual forums interaction for history, collaboration of purchasing experts pattern • User-generated • Subject Matter content – MVP Experts Programs profiles & contributions • MVP Program • Metadata collection & retention • Algorithms, analytics • Privacy policy© 2010, TCG Advisors LLC December 17, 2010
  17. 17. Engagement Compelling content or images engage usersParticipation Users participate through Content as the object of conversation (e.g. photos, web pages, presentations)Explanation Content distills or explains complex information and guides the userQuality Content processes insure accuracy and delivery of information and improve quality of executionCompliance Regulations require explanation of procedures and records of what has been seen or delivered to users and customersExecution Documents, Images and Records are critical to business execution (e.g. contracts or invoices)Results Collaboration usually results in Content (e.g. Plan, Report, Presentation)
  18. 18. Outbound (CMO) • Channel Management to New ChannelsMarket Sell Support • Social Tools for Social Engagement • Content Analytics for Personal Engagement Inbound (CFO) • Supplier PlanningSource Buy Deploy • Inter-Enterprise Collaboration • Process Analytics Product (CTO) • Project Planning & CollabDesign Build Deliver • Product Introduction • Virtual Expert Strategic (CIO) • Mobile Management Plan Provision Report • Rapid Planning and Provisioning • Compliance (Archive, Records)
  19. 19. Social SoftwareTransactional Social Content Mg WEM Content Platform
  20. 20. • Systems of Record create efficiency • Impossible to do global commerce without them • Focus on cost, quality, and contractual commitments • Systems of Engagement create effectiveness • Address the complexities of global business relationships • Focus on time, innovation, and personal commitments • Systems of Record need Systems of Engagement • Troubleshoot the exception conditions • Systems of Engagement need Systems of Record • Access the relevant fact base • Correct architecture • SOEs operating on top of and in touch with SORs • This is where the evolution in infrastructure comes in© 2010, TCG Advisors LLC December 17, 2010
  21. 21. • St. Gobain - $35B global construction materials firm • Enterprise-wide deployment to share common materials, specifications and video across business and partners. Using activities and alerts to be aware of what various divisions are doing. • SAP – $57B Software Vendor • 50,000 users participating in on-line communities to collaboratively create and review internal sales and marketing documentation before deploying to the field • Activision – $3B Video Game Manufacturer • 40 different franchise microsites, 5m registered users, 5m guest users, 6 languages, 6 servers. Using Community-driven sites to replace television advertising budget. Lots of game add-on content22
  22. 22. • Integrations with Social Business Systems• Extending and Optimizing Share• New Social Content Services• Distributed beyond the Firewall and the Enterprise• Web Content Services• Social Business Processes• And of course the Cloud23
  23. 23. 24
  24. 24. Browsing, AJAX and Thumbnails Metadata, Tagging and Favorites Activity Feeds and Status Wikis and Blogs Collaborative Lists – Previewing and Commenting To Dos, Issues…25
  25. 25. Rules and Actions People-oriented WorkflowRecords and Retention Policies Search across All Content
  26. 26. Social Business Systems Portal Integration Google Docs Email Receiver and Repository Access and Collaboration Outlook Calendar In Office
  27. 27. • Has Read• Liking• Rating• Friends Like• User Generated Content Extensions• Video and Rich Media Services• Social-based search, integration with Solr• Federated Search Services28
  28. 28. ImageCarousel Navigation based on folder structureDynamic orstatic lists29
  29. 29. • Activiti will be a standalone brand led by Alfresco• Designed by Tom Baeyens, Founder jBPM• Alfresco focus on Human Workflow• Complement Social Bus Systems• Support new BPMN 2.0 standard• Apache-licensed• A complete suite • Engine, Modeller, Console and User Tools
  30. 30. Alfresco Community Edition 2010 2011 September November WCM Q2 (Swift) Quick Start 3.4a 3.4b & c 3.4 3.4 3.4 Q3 (Swift) Beta 1 Beta 2 & 3 JanuaryAlfresco Enterprise Edition
  31. 31. • Faster, more reliable, • New WCM Offering scalable • End-to-end WCM solution based on DM repository and • The focus on RAS Share • De-Hibernate • Targeted new features for • External Indexing (Dev sales enablement and Branch) customer satisfaction • Query Performance • New/improved application Optimisation applicability • Security Framework • Application development for Updates Business Analysts • Administration Tools • Usability • Developer APIs and Tools32
  32. 32. ● Deliver best-in-class user experience ● Simple, interactive, self-evident GUI & visual appeal● Enhanced collaboration services ● Including innovative social and collaboration capabilities around content● Open platform for developing social content applications ● Reduce the skill set required to build applications ● Provide productivity tools for developers● Continued Investment in Scalability, Performance and Reliability ● Support mission critical applications ● Meet the needs of the enterprise33
  33. 33. • Social Content will be a big area of investment for Enterprises in the next few years• The ECM industry is aligning• Alfresco is ready today to meet the emerging needs• We have not forgotten our roots• But this will lead to new opportunities, new partnerships, new developers34
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