Flagman Vodka Launch in SlovakiaPresentation Transcript
Launch of the Newest Russian Vodka in Slovakia.
Flagman Brand Story
By 1475 vodka was so popular in Russia that the
Tsar felt it necessary to impose a tax on it.
‘Flagship’ originates from the Dutch word ‘ﬂagman’
and was adopted into Russian by Tsar Peter I whilst
studying navigation in Holland.
He was the founder of the Russian Navy and its ﬁrst
known as ‘Mister Flagship of the Russian Fleet’.
Peter was a strong, intelligent and energetic man. An
accomplished soldier and shipbuilder as well as
Flagman Brand Facts
The Flagman Vodka was created in 1998
at Taylorbrands (UK) studio for company RWSC (RU).
But Taylorbrands was asked to prepare just a nice
Flagman Vodka became the ﬁrst and only vodka brand
to receive the title of “Official Purveyor to the Moscow
Flagship is a superb example of the revival of
old Russian distilling traditions. rwsc.ru
Flagship's bottle and label designs, which
are based on in-depth analyses of
Russian consumer preferences, were
created by the David Tailor English
Design Studio. rwsc.ru
The unique bottles are manufactured
in Finland from high quality
transparent glass, and feature
a relief sculpture of the crest of an old
Russian order. rwsc.ru
We identiﬁed that the brand should emphasize quality
and reliability as well as having deep Russian roots.
The Russian word "Флагман" means ﬂag-captain or
ﬂagship and has strong links to the traditions of the
Roy Ellis “Flagship is a great product with genuine
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Flagman Vodka was also chosen by Revolution Bars.
Wikipedia as well as Google don’t know Flagman
Ask your friends. The results will be consistent.
If you see a good vodka advertising you can be sure
it’s not a Russian vodka.
It looks as an opportunity.
We can deﬁne the Flagman
Stolichnaya claims it is the mother of all vodkas
despite it was established in 1901. In communication
Smirnoff Brand Story is in opposition to Stolichnaya.
Smirnov uses the original recipes concocted by Piotr
Arsenyevich Smirnov, who opened a distillery in
Moscow in the 1860s and later became the official
vodka supplier to the tsars. After the Bolshevik
revolution of 1917, when all private property was
conﬁscated and the distillery turned into a state-
Stolichnaya as Soviet communist,
Smirnoff as Russian dissident.
We position Flagman Vodka between these two vodka
Deﬁnition of Flagman Brand
Flagman Vodka is the newest Russian Vodka, created
Flagman Vodka is a great example of renaissance of
traditional distillation of Russian vodkas.
Flagman Vodka is connected to Tsar Peter I who is
as "Mister Flagship of the Russian Fleet".
Peter was the strong, intelligent and energetic man.
Flagman Vodka. Just Showing
The renaissance of the best from Russia.