Building Your
Internal Publishing
Department for
Content Marketing
Success
Brody Dorland
DivvyHQ.com - @brodydorland
5 Practical Ways to
Restructure for Success
#1. “Thinking” Like a Publisher Won’t
Cut It. Time to Look Like One.
• Your organizational structure needs to change
• Dev...
#2 – Don’t Shotgun.
Plan Like a Publisher.
• Cover Your Beat
• Create a monitoring/listening dashboard
• Where will you st...
#3 – Silos Are for Wheat,
Not Content
• Identify information silos in your org.
• Communicate to your C-Suite what these s...
#4 – It’s Not a Plan Unless
it’s on Paper
• Formalize your new editorial structure and
workflow processes
• Start forming ...
#5 – Use Tools that Fit
• The wrong tools can make the whole thing harder
than it needs to be
• The right tools can bring ...
Thank You!
Any Questions?
Click here to WATCH FULL WEBINAR at KakushinWebinars.com
Thank You!
Any Questions?
Click here to WATCH FULL WEBINAR at KakushinWebinars.com
Building Your Internal Publishing Department for Content Marketing & Social Success
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Building Your Internal Publishing Department for Content Marketing & Social Success

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Watch the full online webinar by Kakushin with audio at: http://marketing.kakushinwebinars.com/webinar-series/webinars/recording-content-marketing-strategies"The Tsunami of Social Media" Brody Dorland from DivvyHQ.com shows you how to integrate content and social media strategies, how to break down internal barriers of communication, provide a solid framework for building of own internal publishing departments – from processes and workflow to team structure.

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Building Your Internal Publishing Department for Content Marketing & Social Success

  1. 1. Building Your Internal Publishing Department for Content Marketing Success Brody Dorland DivvyHQ.com - @brodydorland
  2. 2. 5 Practical Ways to Restructure for Success
  3. 3. #1. “Thinking” Like a Publisher Won’t Cut It. Time to Look Like One. • Your organizational structure needs to change • Develop a vision for your ideal team • Restructure and hire based on that (not your reality) Click here to WATCH FULL WEBINAR at KakushinWebinars.com
  4. 4. #2 – Don’t Shotgun. Plan Like a Publisher. • Cover Your Beat • Create a monitoring/listening dashboard • Where will you store ideas? • Schedule regular planning meetings (news org “war room,” pitching, customer stories) • Create an agenda (template) Click here to WATCH FULL WEBINAR at KakushinWebinars.com
  5. 5. #3 – Silos Are for Wheat, Not Content • Identify information silos in your org. • Communicate to your C-Suite what these silos are costing your organization • Bring “Silo Owners” to the table and make them part of your new editorial structure • Create a new environment of sharing Click here to WATCH FULL WEBINAR at KakushinWebinars.com
  6. 6. #4 – It’s Not a Plan Unless it’s on Paper • Formalize your new editorial structure and workflow processes • Start forming new habits • Be patient while your team adjusts Click here to WATCH FULL WEBINAR at KakushinWebinars.com
  7. 7. #5 – Use Tools that Fit • The wrong tools can make the whole thing harder than it needs to be • The right tools can bring form, function and (dare we say) fun to your workflow! – Content Prompts / Collaboration – Idea Storage – Planning/Scheduling – Production Workflow – Optimization – Distribution Click here to WATCH FULL WEBINAR at KakushinWebinars.com
  8. 8. Thank You! Any Questions? Click here to WATCH FULL WEBINAR at KakushinWebinars.com
  9. 9. Thank You! Any Questions? Click here to WATCH FULL WEBINAR at KakushinWebinars.com

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