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Capturing the moment<br />Simon Burton, Commercial Director, 360 CES<br />
@SIMONBURTON<br />The 360 Creative Event Services HQ <br />We always have welcome signs for visitors<br />Passionate event...
SOCIAL MEDIA BY NUMBERS<br />Social Media is big<br />2/3 of the global internet population visits social networks<br />Vi...
MORE NUMBERS<br />17 Million articles on Wikipedia<br />100 Million professionals on LinkedIn<br />20 Million in Europe <b...
REVOLUTIONISING MEDIA<br />11/07/2011<br />© 360 Creative Event Services<br />5<br />
BEAUTIFUL MINDS<br />Jordan Simpson and Lisa Hanson<br />The Simpsons<br />11/07/2011<br />© 360 Creative Event Services<b...
BEAUTIFUL MINDS COME TO VISIT<br />One easy screen grab<br />Happy visitors take picture<br />They tweet <br />Their follo...
THE RESULTS<br />The Results<br />7 Retweets<br />Seen by over 6,000 #eventprofs<br />Story run by the trade media<br />Vi...
LISA SOLUS<br />11/07/2011<br />© 360 Creative Event Services<br />9<br />
BUILDING RELATIONSHIPS<br />11/07/2011<br />© 360 Creative Event Services<br />10<br />
EXTENDING CONTENT<br />11/07/2011<br />© 360 Creative Event Services<br />11<br />
CREATING CONTENT<br />11/07/2011<br />© 360 Creative Event Services<br />12<br />
HELP THEM TO HELP YOU<br />Create opportunities for your visitors to generate content<br />Help them relate it to you<br /...
PHOTO OPPORTUNITIES<br />11/07/2011<br />© 360 Creative Event Services<br />14<br />
ASK<br />11/07/2011<br />© 360 Creative Event Services<br />15<br />
ENGAGE<br />11/07/2011<br />© 360 Creative Event Services<br />16<br />
ASK AGAIN<br />It’s called a conversation<br />11/07/2011<br />© 360 Creative Event Services<br />17<br />
11/07/2011<br />© 360 Creative Event Services<br />18<br />
AMPLIFICATION<br />Viewed again by 435. plus 1305 new friends,<br />Viewed by 435 people<br />One Like<br />Viewed by <br ...
Engaging a community<br />360 and Event Magazine initiative<br />Part survey, part engagement, part work tool, totally fun...
ON THE MOVE<br />@tweet@londoncab<br />Reinventing the taxi experience<br />Hackney carriages in existence since 1625 are ...
5 KEY CONCEPTS<br />The Rules <br />Engagement<br />Personalisation<br />Interaction<br />Amplification<br />Measurement<b...
Web and SEO<br />Apps<br />Video and TV <br />Email <br />Marketing<br />Microsites<br />Physical<br />Event<br />Collater...
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Sib event & exhibiting show

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Transcript of "Sib event & exhibiting show"

  1. 1. Capturing the moment<br />Simon Burton, Commercial Director, 360 CES<br />
  2. 2. @SIMONBURTON<br />The 360 Creative Event Services HQ <br />We always have welcome signs for visitors<br />Passionate event evangelist<br />@simonburton and @360ces are integral to our marketing<br />11/07/2011<br />© 360 Creative Event Services<br />2<br />
  3. 3. SOCIAL MEDIA BY NUMBERS<br />Social Media is big<br />2/3 of the global internet population visits social networks<br />Visiting social sites is the most popular online activity – ahead of email and porn<br />Time spent social networks is growing at 3 x the rate of overall internet usage<br />93% of internet users believe a company should have a social media presence<br />11/07/2011<br />© 360 Creative Event Services<br />3<br />
  4. 4. MORE NUMBERS<br />17 Million articles on Wikipedia<br />100 Million professionals on LinkedIn<br />20 Million in Europe <br />2 Billion people searches in 2010<br />4 Billion photos on Flickr<br />95 million Tweets per day<br />A 250% yoy increase<br />3.5 Billion pieces of content shared daily on Facebook<br />2 Billion videos viewed daily on YouTube<br />11/07/2011<br />© 360 Creative Event Services<br />4<br />
  5. 5. REVOLUTIONISING MEDIA<br />11/07/2011<br />© 360 Creative Event Services<br />5<br />
  6. 6. BEAUTIFUL MINDS<br />Jordan Simpson and Lisa Hanson<br />The Simpsons<br />11/07/2011<br />© 360 Creative Event Services<br />6<br />
  7. 7. BEAUTIFUL MINDS COME TO VISIT<br />One easy screen grab<br />Happy visitors take picture<br />They tweet <br />Their followers retweet<br />11/07/2011<br />© 360 Creative Event Services<br />7<br />
  8. 8. THE RESULTS<br />The Results<br />7 Retweets<br />Seen by over 6,000 #eventprofs<br />Story run by the trade media<br />Vital part of 360’s brand image <br />11/07/2011<br />© 360 Creative Event Services<br />8<br />
  9. 9. LISA SOLUS<br />11/07/2011<br />© 360 Creative Event Services<br />9<br />
  10. 10. BUILDING RELATIONSHIPS<br />11/07/2011<br />© 360 Creative Event Services<br />10<br />
  11. 11. EXTENDING CONTENT<br />11/07/2011<br />© 360 Creative Event Services<br />11<br />
  12. 12. CREATING CONTENT<br />11/07/2011<br />© 360 Creative Event Services<br />12<br />
  13. 13. HELP THEM TO HELP YOU<br />Create opportunities for your visitors to generate content<br />Help them relate it to you<br />#yourevent<br />Youtube.com/yourevent<br />LinkedIn and Facebook groups<br />Flickr Galleries<br />11/07/2011<br />© 360 Creative Event Services<br />13<br />
  14. 14. PHOTO OPPORTUNITIES<br />11/07/2011<br />© 360 Creative Event Services<br />14<br />
  15. 15. ASK<br />11/07/2011<br />© 360 Creative Event Services<br />15<br />
  16. 16. ENGAGE<br />11/07/2011<br />© 360 Creative Event Services<br />16<br />
  17. 17. ASK AGAIN<br />It’s called a conversation<br />11/07/2011<br />© 360 Creative Event Services<br />17<br />
  18. 18. 11/07/2011<br />© 360 Creative Event Services<br />18<br />
  19. 19. AMPLIFICATION<br />Viewed again by 435. plus 1305 new friends,<br />Viewed by 435 people<br />One Like<br />Viewed by <br />43,000 people<br />Viewed again by <br />43,000 and 130,500<br />new friends<br />x 100<br />Liked by 2<br />Comments 1<br />Liked by 200,<br />Comments 100 <br />
  20. 20. Engaging a community<br />360 and Event Magazine initiative<br />Part survey, part engagement, part work tool, totally fun<br />Monthly playlist of event music<br />Crowd-sourced and shared<br />Tonnes of amplification and opportunities to use at events on big screen<br />11/07/2011<br />© 360 Creative Event Services<br />20<br />
  21. 21. ON THE MOVE<br />@tweet@londoncab<br />Reinventing the taxi experience<br />Hackney carriages in existence since 1625 are embracing technology<br />Using it to directly connect a business and its customers<br />Adding value to traditional media<br />11/07/2011<br />© 360 Creative Event Services<br />21<br />
  22. 22. 5 KEY CONCEPTS<br />The Rules <br />Engagement<br />Personalisation<br />Interaction<br />Amplification<br />Measurement<br />11/07/2011<br />© 360 Creative Event Services<br />22<br />
  23. 23. Web and SEO<br />Apps<br />Video and TV <br />Email <br />Marketing<br />Microsites<br />Physical<br />Event<br />Collateral<br />Social Media<br />Mobile <br />Marketing<br />On-line Viral<br />Interactive<br />Experiences<br />PR<br />Virtual Event<br />ALL MARKETING ROADS LEAD TO THE EVENT<br />
  24. 24. CREATING A VIRTUOUS CIRCLE<br />www.yourevent.com<br />
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