Sib event & exhibiting show
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Sib event & exhibiting show

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Sib event & exhibiting show Sib event & exhibiting show Presentation Transcript

  • Capturing the moment
    Simon Burton, Commercial Director, 360 CES
  • @SIMONBURTON
    The 360 Creative Event Services HQ
    We always have welcome signs for visitors
    Passionate event evangelist
    @simonburton and @360ces are integral to our marketing
    11/07/2011
    © 360 Creative Event Services
    2
  • SOCIAL MEDIA BY NUMBERS
    Social Media is big
    2/3 of the global internet population visits social networks
    Visiting social sites is the most popular online activity – ahead of email and porn
    Time spent social networks is growing at 3 x the rate of overall internet usage
    93% of internet users believe a company should have a social media presence
    11/07/2011
    © 360 Creative Event Services
    3
  • MORE NUMBERS
    17 Million articles on Wikipedia
    100 Million professionals on LinkedIn
    20 Million in Europe
    2 Billion people searches in 2010
    4 Billion photos on Flickr
    95 million Tweets per day
    A 250% yoy increase
    3.5 Billion pieces of content shared daily on Facebook
    2 Billion videos viewed daily on YouTube
    11/07/2011
    © 360 Creative Event Services
    4
  • REVOLUTIONISING MEDIA
    11/07/2011
    © 360 Creative Event Services
    5
  • BEAUTIFUL MINDS
    Jordan Simpson and Lisa Hanson
    The Simpsons
    11/07/2011
    © 360 Creative Event Services
    6
  • BEAUTIFUL MINDS COME TO VISIT
    One easy screen grab
    Happy visitors take picture
    They tweet
    Their followers retweet
    11/07/2011
    © 360 Creative Event Services
    7
  • THE RESULTS
    The Results
    7 Retweets
    Seen by over 6,000 #eventprofs
    Story run by the trade media
    Vital part of 360’s brand image
    11/07/2011
    © 360 Creative Event Services
    8
  • LISA SOLUS
    11/07/2011
    © 360 Creative Event Services
    9
  • BUILDING RELATIONSHIPS
    11/07/2011
    © 360 Creative Event Services
    10
  • EXTENDING CONTENT
    11/07/2011
    © 360 Creative Event Services
    11
  • CREATING CONTENT
    11/07/2011
    © 360 Creative Event Services
    12
  • HELP THEM TO HELP YOU
    Create opportunities for your visitors to generate content
    Help them relate it to you
    #yourevent
    Youtube.com/yourevent
    LinkedIn and Facebook groups
    Flickr Galleries
    11/07/2011
    © 360 Creative Event Services
    13
  • PHOTO OPPORTUNITIES
    11/07/2011
    © 360 Creative Event Services
    14
  • ASK
    11/07/2011
    © 360 Creative Event Services
    15
  • ENGAGE
    11/07/2011
    © 360 Creative Event Services
    16
  • ASK AGAIN
    It’s called a conversation
    11/07/2011
    © 360 Creative Event Services
    17
  • 11/07/2011
    © 360 Creative Event Services
    18
  • AMPLIFICATION
    Viewed again by 435. plus 1305 new friends,
    Viewed by 435 people
    One Like
    Viewed by
    43,000 people
    Viewed again by
    43,000 and 130,500
    new friends
    x 100
    Liked by 2
    Comments 1
    Liked by 200,
    Comments 100
  • Engaging a community
    360 and Event Magazine initiative
    Part survey, part engagement, part work tool, totally fun
    Monthly playlist of event music
    Crowd-sourced and shared
    Tonnes of amplification and opportunities to use at events on big screen
    11/07/2011
    © 360 Creative Event Services
    20
  • ON THE MOVE
    @tweet@londoncab
    Reinventing the taxi experience
    Hackney carriages in existence since 1625 are embracing technology
    Using it to directly connect a business and its customers
    Adding value to traditional media
    11/07/2011
    © 360 Creative Event Services
    21
  • 5 KEY CONCEPTS
    The Rules
    Engagement
    Personalisation
    Interaction
    Amplification
    Measurement
    11/07/2011
    © 360 Creative Event Services
    22
  • Web and SEO
    Apps
    Video and TV
    Email
    Marketing
    Microsites
    Physical
    Event
    Collateral
    Social Media
    Mobile
    Marketing
    On-line Viral
    Interactive
    Experiences
    PR
    Virtual Event
    ALL MARKETING ROADS LEAD TO THE EVENT
  • CREATING A VIRTUOUS CIRCLE
    www.yourevent.com