- Wikibrands OPMA - Being Pharma Social Sean Moffitt @seanmoffitt

March 2014
Toronto

@wikibrands
@crowdweek
Look in the digital mirror…
How many of you have 303 Facebook friends?
How many of you use check your smartphone 150 times...
Canada
#1 Connected Nation
Canadians Love Online, Mobile, Social and
Video
87% of Canadians access the Internet Everyday
Online PC Time – Ranks 1st g...
Mythbusting

– There are Industries
That are Immune to
Technology and The Open
Web
#1 EDUCATION

#6 RETAIL

#2 ENTERTAINMENT

#3 MEDIA

#4 ECOMMERCE

#5 HEALTH CARE

#9
#7
#10 NOT-FOR#8 TELECOMMUNICATIONS
...
CEO’s Biggest Challenges
Authority ≠ Expertise
Measurement
Organizational Inertia
– At the highest meta
level, What is Really going
On Here To Drive Digital
Ahead?
The Top 13 Trends That Are Changing Business at
The Top 13 Trends That Are Changing Business at
Breakneck Speed
Breakneck ...
The Role Of Pharma in Social Media?
The Rich Cousin – Investor
The Cool Nephew – Lifestyle Appeal
The Well-Travelled Uncle...
Ideas trump Technology
Great ideas that spread are rare and valuable
#1 Conversation Worthy Idea/Concept
#2 Great Product/...
Digital Sensai
- Healthtap
Bridge the Distance with Professionals
- Medeo
Host a Hangout – UN AIDS
Crowdsourcing Communities
– Aviva Community Fund
Crowdsource Innovation - Sanofi
Crowdfunding Personal Health FundRazr
Generate Good Content – J&J
Become Visual
Storytellers/Infographics – GSK/Pfizer
Incent/Gamify Adherence - Lifevest
Build Alliances – Novo Nordisk
Monitor Outbreaks
Patient Tracker - Airo
Patient Tracking - OMSignal
Curate Information - AMEX
Adopt Platforms Early - AMEX

http://6secondscience.tumblr.com
Mash Up Technology - Novartis
Continuing Social Medical
Education
Be the Thoughtleader/Helper –
Mayo Clinic Social Media Helath
Network
Become Responsive/Swipeable
Corporate Social Responsibility –
Telus Upopolis
Mythbusting

– There is No Universal Code
for Doing Well in Social
The Hammurabi Code of Digital

Reciprocal
Ethical
Human
Awesome
Helpful
Authentic
Social
CONTENT QUALITY –
Shoot it, Visualize It, Provoke It, List It, Link It, Friend It, Say It
CONTENT FREQUENCY –
If the Customer is King, then Content is Queen
Activity per
Month

Great

Good

Minimum

Blog Posts

3...
IBM Guidelines – Simple, Reasonable, Visual and Public
The Biggest Wikibranding Sins
- Social and Digital Deafness is Tops-

Source: Agent Wildfire Buzz Report
Stay Connected…
Email
LinkedIn:
Twitter:

sean@wiki-brands.com
ca.linkedin.com/in/moffittsean
@seanmoffitt @wikibrands
Being Pharma Social by Sean Moffitt
Being Pharma Social by Sean Moffitt
Being Pharma Social by Sean Moffitt
Being Pharma Social by Sean Moffitt
Being Pharma Social by Sean Moffitt
Being Pharma Social by Sean Moffitt
Being Pharma Social by Sean Moffitt
Being Pharma Social by Sean Moffitt
Being Pharma Social by Sean Moffitt
Being Pharma Social by Sean Moffitt
Being Pharma Social by Sean Moffitt
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Being Pharma Social by Sean Moffitt

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OPMA session March 6, 2014

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Being Pharma Social by Sean Moffitt

  1. 1. - Wikibrands OPMA - Being Pharma Social Sean Moffitt @seanmoffitt March 2014 Toronto @wikibrands @crowdweek
  2. 2. Look in the digital mirror… How many of you have 303 Facebook friends? How many of you use check your smartphone 150 times per day? How many of you would rather lose your sense of smell than technology? How many of you update their LinkedIn profile regularly? How many of you have been dumped via text message?
  3. 3. Canada #1 Connected Nation
  4. 4. Canadians Love Online, Mobile, Social and Video 87% of Canadians access the Internet Everyday Online PC Time – Ranks 1st globally - 45 hours per month Video - Ranks 2nd globally – 25 hours per month/291 videos Social Media – 82% of us are social networkers Facebook (19MM users) –#1 globally in daily returns and friends 74% of Facebook users come back daily Twitter (11MM) - #5 Globally, surf twice as much vs. average people Linkedin (7MM) - #3 Globally, 50% senior management/owners/executives Gaming - ranked top 10 in social gaming, 58% of us game/90% of youth Mobile – 91% of us have a mobile phone, 62% of them are now smartphones, #1 iPad nation
  5. 5. Mythbusting – There are Industries That are Immune to Technology and The Open Web
  6. 6. #1 EDUCATION #6 RETAIL #2 ENTERTAINMENT #3 MEDIA #4 ECOMMERCE #5 HEALTH CARE #9 #7 #10 NOT-FOR#8 TELECOMMUNICATIONS CONSUMER/HOUSEH FINANCE/BANKING PROFITS OLD GOODS Digital is Reinventing Industries 2013 Proprietary and Confidential-Wikibrands 13
  7. 7. CEO’s Biggest Challenges
  8. 8. Authority ≠ Expertise Measurement Organizational Inertia
  9. 9. – At the highest meta level, What is Really going On Here To Drive Digital Ahead?
  10. 10. The Top 13 Trends That Are Changing Business at The Top 13 Trends That Are Changing Business at Breakneck Speed Breakneck Speed
  11. 11. The Role Of Pharma in Social Media? The Rich Cousin – Investor The Cool Nephew – Lifestyle Appeal The Well-Travelled Uncle – Wisdom The Supermodel Niece – Aesthetically Appealing The Friendly Aunt - The Social Ringleader The Family Consigliere- Helps Solve Things
  12. 12. Ideas trump Technology Great ideas that spread are rare and valuable #1 Conversation Worthy Idea/Concept #2 Great Product/Brand #3 Customer Experience provided #4 The Audience who Participates #5 Culture/employees of a Company #6 Method in which it interacts w/ its audience #7 Incentives for referral #8 Strong process #9 Creative/design used #10 Tools/technology platforms built Source: Wikibrands Buzz Report
  13. 13. Digital Sensai - Healthtap
  14. 14. Bridge the Distance with Professionals - Medeo
  15. 15. Host a Hangout – UN AIDS
  16. 16. Crowdsourcing Communities – Aviva Community Fund
  17. 17. Crowdsource Innovation - Sanofi
  18. 18. Crowdfunding Personal Health FundRazr
  19. 19. Generate Good Content – J&J
  20. 20. Become Visual Storytellers/Infographics – GSK/Pfizer
  21. 21. Incent/Gamify Adherence - Lifevest
  22. 22. Build Alliances – Novo Nordisk
  23. 23. Monitor Outbreaks
  24. 24. Patient Tracker - Airo
  25. 25. Patient Tracking - OMSignal
  26. 26. Curate Information - AMEX
  27. 27. Adopt Platforms Early - AMEX http://6secondscience.tumblr.com
  28. 28. Mash Up Technology - Novartis
  29. 29. Continuing Social Medical Education
  30. 30. Be the Thoughtleader/Helper – Mayo Clinic Social Media Helath Network
  31. 31. Become Responsive/Swipeable
  32. 32. Corporate Social Responsibility – Telus Upopolis
  33. 33. Mythbusting – There is No Universal Code for Doing Well in Social
  34. 34. The Hammurabi Code of Digital Reciprocal Ethical Human Awesome Helpful Authentic Social
  35. 35. CONTENT QUALITY – Shoot it, Visualize It, Provoke It, List It, Link It, Friend It, Say It
  36. 36. CONTENT FREQUENCY – If the Customer is King, then Content is Queen Activity per Month Great Good Minimum Blog Posts 30+ 12 5 Tweets 400 200 100 Facebook Posts Video 60 30 15 8 4 1 Email 8 4 1
  37. 37. IBM Guidelines – Simple, Reasonable, Visual and Public
  38. 38. The Biggest Wikibranding Sins - Social and Digital Deafness is Tops- Source: Agent Wildfire Buzz Report
  39. 39. Stay Connected… Email LinkedIn: Twitter: sean@wiki-brands.com ca.linkedin.com/in/moffittsean @seanmoffitt @wikibrands

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