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Using Social Media to Raise Your Visibility
Using Social Media to Raise Your Visibility
Using Social Media to Raise Your Visibility
Using Social Media to Raise Your Visibility
Using Social Media to Raise Your Visibility
Using Social Media to Raise Your Visibility
Using Social Media to Raise Your Visibility
Using Social Media to Raise Your Visibility
Using Social Media to Raise Your Visibility
Using Social Media to Raise Your Visibility
Using Social Media to Raise Your Visibility
Using Social Media to Raise Your Visibility
Using Social Media to Raise Your Visibility
Using Social Media to Raise Your Visibility
Using Social Media to Raise Your Visibility
Using Social Media to Raise Your Visibility
Using Social Media to Raise Your Visibility
Using Social Media to Raise Your Visibility
Using Social Media to Raise Your Visibility
Using Social Media to Raise Your Visibility
Using Social Media to Raise Your Visibility
Using Social Media to Raise Your Visibility
Using Social Media to Raise Your Visibility
Using Social Media to Raise Your Visibility
Using Social Media to Raise Your Visibility
Using Social Media to Raise Your Visibility
Using Social Media to Raise Your Visibility
Using Social Media to Raise Your Visibility
Using Social Media to Raise Your Visibility
Using Social Media to Raise Your Visibility
Using Social Media to Raise Your Visibility
Using Social Media to Raise Your Visibility
Using Social Media to Raise Your Visibility
Using Social Media to Raise Your Visibility
Using Social Media to Raise Your Visibility
Using Social Media to Raise Your Visibility
Using Social Media to Raise Your Visibility
Using Social Media to Raise Your Visibility
Using Social Media to Raise Your Visibility
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Using Social Media to Raise Your Visibility

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This slideshow was used at the Cal State Fullerton Gianneschi Summer School for Nonprofits on July 13, 2012. …

This slideshow was used at the Cal State Fullerton Gianneschi Summer School for Nonprofits on July 13, 2012.

This slideshow covers topics including why companies should be using social media, basics on social media voice, content, planning. Setting up basic social media tools, and touching on some advanced practices.

Published in: Business, Technology
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Transcript

  • 1. Making Your Media Social to Raise Your Visibility Peter J. Kuo Communications Associate South Coast Repertory Twitter: @PeterJKuo #SMVisible
  • 2. July 12, 2012 Part I: Me, You and the Basics Part II: Case Studies Part III: Getting Started, Practical Tips Part IV: Q & A
  • 3. My Experience Blogging since September 2003 Facebook since February 2005 Twitter since August 2008 YouTube since January 2010 Foursquare since April 2010
  • 4. Facebook StatsNov. ’09: 550 LikesJul. ’12: 4700 Likes
  • 5. Twitter StatsNov. ’09: 790 FollowersJul. ’12: 4450 Followers
  • 6. YouTube Stats Annual Views 2009: 35,000 Views 2010: 98,000 Views2011: 143,000 Views
  • 7. Blog Stats Annual Visits 2010: 3,500 Visits 2011: 10,000 Visits2012: 7,200 Visits (to date)
  • 8. One Social Media Specialist’s Opinion YouTuber: KeepOrJot  4,730 Subscribers  132,000 Video Views  Comedy & Community Twitter: PeterJKuo  625 Followers  Conversation & Broadcasting Facebook: Friends  Personal and Family
  • 9. Getting to Know You Types of Non-Profits  Service/Volunteer Organizations  Educational Organization  Awareness/Advocacy Organization  Health Service Organization Staff Sizes  1–5  6 – 10  11 – 25  25+ Who is on Social Media? Highest Social Media Numbers?
  • 10. Why is Social Media Important for Any Company? Statistic  Facebook  8 years old  900 million users  20 minutes per visit  Twitter  6 years old  140 million active users  340 million tweets per day  YouTube  7 years old  100 million hours of video watched each day  72 hours of video uploaded every minute
  • 11. Brand Loyalty and Trust Arts Patrons Survey  89% of arts patrons who say they follow an arts organization on Facebook log on a few times a week.  69% find it important when an arts organization seems to know them personally
  • 12. Why is Social Media important for any company?  Customers are becoming “audiences.”  Audiences are changing how they get their information.  Marketing “subscriptions” are changing.  Audiences are in control and are becoming selective about how they get information and from who.
  • 13. Traditional Subscription
  • 14. Why is Social Media important for any company? Communication is accessible, transparent and instant. It is easier to listen to what people are saying about your organization. People have direct access to you and know when you’re ignoring them. You can hear peoples needs and respond to them faster.
  • 15. People are talking about you. People who interact with you want to talk to you!
  • 16. Why is Social Media important for any company? Easy to set up. Easy to update text and multimedia. Easy mobile access. Interface that audiences are comfortable and feel trendy interacting on.
  • 17. Type & Click
  • 18. Where to start in Social Media Quick Set-ups  Yelp  FourSquare  Wikipedia Regular Maintenance  Facebook  Twitter Advance PR Social Media  YouTube  Blogging  Pinterest
  • 19. Where to start in Social Media Time Management  10% of your marketing & PR departments time. Social Media Goal Setting  Friends & Follower, Interactions, Google Goal Conversions, Increased Communication Social Media Tools  Google Analytics  Facebook Insights  bit.ly  Tweet Deck  HootSuite
  • 20. Plan Now or Suffer Later Plan Topics Plan Loosly But PLAN!
  • 21. Track Your StatsFacebook Insights TwitterCounter.comYouTube Insights TweetStats.com
  • 22. Give your Social Media voice a personality Find your company’s voice Brand your Social Media with a promise Declare who’s behind Twitter & Facebook Based off your organization add humor, compassion and/or intellect. LISTEN and respond to everything. (almost) Social networking is not just to reach out to patrons but to network with other related organizations.
  • 23. Content Guide Types of Post  Sales/News  Humor  Questions  Relatable  Opinions Tag other organizations or people Look for content to share, or reasons to post on other pages.
  • 24. Break! Next up: Case Studies  Facebook & Twitter: South Coast Repertory  YouTube: Anaheim Ballet  Blogging: 2amtheatre  Pinterest: PETA
  • 25. Customize! FBML/iFrames
  • 26. Facebook Timeline
  • 27. Facebook Ads & Contest•Use ads to introduce new people to your page,not your website.•Use contest to make your awareness go viral.
  • 28. Talk Around Your Mission
  • 29. Social Media Topics Talk History Hot Topics
  • 30. Twitter: Learn The Lingo•#HashTag•@Reply•Retweets•Meme•#YOLO•Check in
  • 31. Listen With TweetDeck
  • 32. Twitter: Stalk Your Audience Just Unfollow: Evaluate Your Current Audience Friend or Follow: Find Your Audience Qwitter: Chip Your Audience
  • 33. YouTube: Anaheim Ballet Subscribers: 53k Views: 43M
  • 34. YouTube Non-profit Program Customize Raise Funds
  • 35. Blogging: 2amtheatre Community & Network Builder Multiple Writers Article on and Around Topics
  • 36. Pinterest: PETA Vegetarian & Vegan Cute Animals Celebrities & Pets Animal-Friendly Fashion
  • 37. Tricks of the Trade Link & Tag everything! Facebook: Events create a page of infoYouTube: Annotations connect videos. Twitter: .@replies expands readership Want something? Just ask!
  • 38. High School Musical or Glee?
  • 39. Q&A and Contact InfoQUESTIONS?Peter J. Kuo Communications Associate South Coast RepertoryTwitter: @PeterJKuoE-mail: peter.j.kuo@gmail.com

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