Social Media & Dynamic Web Content


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My first Ignite presentation for Nancy Van Leuven's Marketing course at Presidio Graduate School.

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  • Really important because forPresidians because these tools can be created affordably for small businesses, non-profits, and also big businesses.
  • I’m Peter Glenn.Many of you know me as a filmmaker, a Swahili speaker…But I actually ran my own small marketing company for several years.
  • So I’m a gorilla marketer.This pic isn’t for guerilla marketing. This is actually how I felt everytime a client told me they thought social media was free.
  • Not about glossy photos or sexy product descriptions
  • Googlewrite about what your customers are looking for.Knife
  • No press releases for media outlets. Customers can now find you directly.
  • In New Rules of Marketing, Scott gives the example of LA Lakers SachaVullachich. Website is all about personalityin English, Italian, Slovenian, Chinese, and Japanese.
  • WikipediaScott, Ch4Like minded people get together to share information
  • Biomimicry Institute: design solutions for nature
  • CIA, Mafia, British Beatlemania…People who have messed with Wikipedia reads like a great Billy Joel song.
  • Apple Discussion Forums give users the opportunity to teach each other how to collect info on Mac software. decreases the need for paid tech support.Provides better user experiences that keeps customers.
  • Think new and fresh like Lady Gaga,or THINK disease theory like Justin Beaver…NOTMicrosoft “I created Windows 7”ads.
  • The Dove Campaign for real beauty. Everycompany wanted the formula to be just like that.But it was already done.
  • You need to monitor this stuff.
  • African buffalo gets caught by lions, falls into the water only to be torn between a crocodile and the lijons he escapedThen his pack of buffalos gang up on the lions and horn butt the them away to save himThese moments are born NOT made.
  • Like the 8-track and record players, things change quickly. MySpace, Facebook. AIM turned into Twitter. You need to attach yourself to something that lasts.
  • When you connect with your authentic self, others will be attracted to you and your message.As we speak Microsoft is working on their latest “I created Windows 7” ads hoping they’ll go viral. No one’s going to give them airtime that they don’t pay for.
  • by showing why I cared about AIDS through a content rich website, blogs, videos, and e-newsletters, I raised over $50,000 from people I knew who gave $100 or less.
  • The big winners let their personality shine. If you’re writing about things you love, you will naturally attract other people to you.
  • Social Media & Dynamic Web Content

    1. 1. Content Rich Web Sites, Wikis, Forums, & Going Viral<br />Or How To Use Social Media Marketing Without Going Totally Broke in the Process<br />Scott: Chapters 4, 7-9<br />
    2. 2. Marketing Man of Mystery?<br />
    3. 3. Social Media=Free?!!!<br />
    4. 4. Three Things You Need to Know About…<br />CONENT RICH WEBSITES<br />
    5. 5. ONE: Content is King<br />
    6. 6. TWO: No Middle Man<br />
    7. 7. THREE: More Art Than Science<br />
    8. 8. Three Things You Need to Know About…<br />WIKIS & FORUMS <br />
    9. 9. ONE: Let Other People Do The Hardwork<br />
    10. 10. TWO: We Didn’t Start The Fire?<br />
    11. 11. THREE: If You Build It They Will Come<br />
    12. 12. Three Things You Need to Know About…<br />GOING VIRAL<br />
    13. 13. ONE: First Mover Advantage<br />
    14. 14. TWO: Bad News Travels Fast<br />
    15. 15. THREE: Let The Universe Come To You<br />
    16. 16. Hold Onto The Things That Last<br />
    17. 17. BE GENUINE<br />
    18. 18. BE PASSIONATE<br />
    19. 19. HAVE FUN<br />
    20. 20. Twitter@PeterJGlenn<br />Thank you!<br />
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