1
So, you have Marketing
2
Marketing’s key objective is to run highly effective online campaigns within
limited budgets that will yield sale-ready ...
3
And then, you have Sales
4
Sales is under constant pressure to meet revenue targets. However,
Long sales cycles often resulting in sales targets no...
5
Not to forget the quarterly Marketing – Sales Blame Game
6
The chasm between Marketing and Sales seems too wide to bridge
MARKETING SALES
We have done so many
campaigns and given ...
7
MARKETING SALES
There is a big difference between Marketing & Sales’ perception of how
Marketing has enabled Sales Effec...
8
What if….
MARKETING
Runs highly effective, measurable
online campaigns within limited
budget that yield sale-ready, hot
...
9
What if….
MARKETING
Runs highly effective, measurable
online campaigns within limited
budget that yield sale-ready, hot
...
10
That would be the Holy Grail of B2B Marketing and Sales
The Truly Integrated
Marketing Automation Platform
Introducing
11
12
The most important part of generating the
lead capsules is identifying VISITOR
INTENT.
LeadFormix’s patent pending meth...
13
The LeadFormix Platform enables Volume, Value and Velocity of Leads
14
1. Marketing
campaigns
Run Marketing campaigns to create awareness and drive
visitors to the corporate website
15
2. Prospects &
Behavioral Analysis
LeadFormix’s patent pending technology reveals
Who? What? When? How Much?
Still expl...
16
2. Prospects &
Behavioral Analysis
Who:
All prospects currently demonstrating interest anywhere on the Internet
Conta...
17
2. Prospects &
Behavioral Analysis
What:
Exactly what aspect of the solution they are interested in
Determine the Vis...
18
2. Prospects &
Behavioral Analysis
When:
When did they demonstrate interest
Still exploring
In the process
of shortlis...
19
Still exploring
In the process
of shortlisting
Decided on specs – is
this the right solution?
Its time to
make a decisi...
20
3. Nurturing
Campaigns
Nurturing campaigns using LeadFormix tools bring
prospects closer to a “sale-ready” state:
Email...
21
3. Nurturing
Campaigns
Marketing monitors the performance and effectiveness
of each campaign
Focuses on specific camp...
22
4. Live Connect
LeadFormix helps Sales call and connect to those
prospects who are in a “sale-ready” state
23
4. Live Connect
Sales focuses only on sale-ready, hot leads
Lead Intelligence from LeadFormix, helps them pitch the r...
24
5. Conversion
SALES with the HELP of MARKETING has a higher
success rate because they are in the RIGHT PLACE
at the RIG...
25
Prospects &
Behavioral
Analysis
Live
Connect
Nurturing
Campaigns
Marketing
Campaigns
Conversion
The LeadFormix Integrat...
26
Next Steps
2 Week Pilot Project
Takes 2 minutes to deploy. Add one line of
code on your website
Success Measured by:
• ...
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LeadFormix Lead Generation Made Easy

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How to bring sales and marketing together to create powerful lead generation programmes.

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LeadFormix Lead Generation Made Easy

  1. 1. 1 So, you have Marketing
  2. 2. 2 Marketing’s key objective is to run highly effective online campaigns within limited budgets that will yield sale-ready leads to Sales. However, Inability to provide Sales with ‘sale-ready’, ‘hot’ leads No clarity on effectiveness of the campaigns - leads generated due to each campaign Ineffective nurturing campaigns due to lack of Lead Intelligence and Lead Intent No visibility on which enterprises are coming to the website and what are they interested in No reliable means of measuring the ROI of the different campaigns
  3. 3. 3 And then, you have Sales
  4. 4. 4 Sales is under constant pressure to meet revenue targets. However, Long sales cycles often resulting in sales targets not being met Inadequate intelligence on what kind of solution the leads are looking for based on the leads’ behavior on the corporate website Huge prospect lists, but no qualified pipeline of leads based on their intent and readiness to buy No information about the contact persons or decision makers within the organization
  5. 5. 5 Not to forget the quarterly Marketing – Sales Blame Game
  6. 6. 6 The chasm between Marketing and Sales seems too wide to bridge MARKETING SALES We have done so many campaigns and given you so many leads… But most of them are not ready to take a purchasing decision… You are not selling effectively ! You are not giving us quality leads !
  7. 7. 7 MARKETING SALES There is a big difference between Marketing & Sales’ perception of how Marketing has enabled Sales Effectiveness Source: IDC. On a scale of 1 (low) to 100 (high)
  8. 8. 8 What if…. MARKETING Runs highly effective, measurable online campaigns within limited budget that yield sale-ready, hot leads SALES Reduces sales cycle time by pursuing leads who are ready to buy NOW and pitch the relevant solution for a faster closure
  9. 9. 9 What if…. MARKETING Runs highly effective, measurable online campaigns within limited budget that yield sale-ready, hot leads SALES Reduces sales cycle time by pursuing leads who are ready to buy NOW and pitch the relevant solution for a faster closure Marketing and Sales collaborating with each other  Enhance Revenues  Decrease Sales Cycle  Increase ROI
  10. 10. 10 That would be the Holy Grail of B2B Marketing and Sales The Truly Integrated Marketing Automation Platform Introducing
  11. 11. 11
  12. 12. 12 The most important part of generating the lead capsules is identifying VISITOR INTENT. LeadFormix’s patent pending method of identifying VISITOR INTENT is the most critical piece in the exchange. LeadFormix IP : Determining Visitor Intent
  13. 13. 13 The LeadFormix Platform enables Volume, Value and Velocity of Leads
  14. 14. 14 1. Marketing campaigns Run Marketing campaigns to create awareness and drive visitors to the corporate website
  15. 15. 15 2. Prospects & Behavioral Analysis LeadFormix’s patent pending technology reveals Who? What? When? How Much? Still exploring In the process of shortlisting Decided on specs – is this the right solution? Its time to make a decision
  16. 16. 16 2. Prospects & Behavioral Analysis Who: All prospects currently demonstrating interest anywhere on the Internet Contact details of possible visitors Still exploring In the process of shortlisting Decided on specs – is this the right solution? Its time to make a decision
  17. 17. 17 2. Prospects & Behavioral Analysis What: Exactly what aspect of the solution they are interested in Determine the Visitor Intent Still exploring In the process of shortlisting Decided on specs – is this the right solution? Its time to make a decision
  18. 18. 18 2. Prospects & Behavioral Analysis When: When did they demonstrate interest Still exploring In the process of shortlisting Decided on specs – is this the right solution? Its time to make a decision
  19. 19. 19 Still exploring In the process of shortlisting Decided on specs – is this the right solution? Its time to make a decision 2. Prospects & Behavioral Analysis How Much: Aggregate, analyze, and package visits to give a Company level view Reveal company’s interest level and where they are in purchase cycle
  20. 20. 20 3. Nurturing Campaigns Nurturing campaigns using LeadFormix tools bring prospects closer to a “sale-ready” state: Email, Webinar, Landing Pages, Whitepapers …
  21. 21. 21 3. Nurturing Campaigns Marketing monitors the performance and effectiveness of each campaign Focuses on specific campaigns to improve ROI
  22. 22. 22 4. Live Connect LeadFormix helps Sales call and connect to those prospects who are in a “sale-ready” state
  23. 23. 23 4. Live Connect Sales focuses only on sale-ready, hot leads Lead Intelligence from LeadFormix, helps them pitch the right solution since they know what they are interested in
  24. 24. 24 5. Conversion SALES with the HELP of MARKETING has a higher success rate because they are in the RIGHT PLACE at the RIGHT TIME with the RIGHT SOLUTION
  25. 25. 25 Prospects & Behavioral Analysis Live Connect Nurturing Campaigns Marketing Campaigns Conversion The LeadFormix Integrated Marketing Automation Solution
  26. 26. 26 Next Steps 2 Week Pilot Project Takes 2 minutes to deploy. Add one line of code on your website Success Measured by: • Volume (increased number of new leads) • Velocity (faster turnaround of leads) • Value (qualification and prioritization of leads and decision makers) Contact Email: info.uk@LeadFormix.com Main Phone : +447832998516 1 2 3 4
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