Google+ Your Brand

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This is a presentation I gave at the Art Institute of Nashville as part of a guest lecture for an Internet Marketing class. The presentation introduces people to the basic steps in getting started with Google+ and how to manage their brand's page.

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Google+ Your Brand

  1. 1. Google+ Your BrandWhy do you need another social network?
  2. 2. Who I AmPeter G McDermott ● Nobody ● Some guy on the Internet ● "I am not your guru." -John Fanavans
  3. 3. Why am I here?I took a chance.
  4. 4. What I have learned. - First Generation User - 40,000 Followers - Hangouts - Brand Pages (21) - Going "viral"
  5. 5. What you need to know. Marketing is going social. Search is going social.
  6. 6. So What is Google+?Social NetworkDiscovery NetworkContent SharingConversation
  7. 7. How to get started.
  8. 8. Step 1: Create an account.
  9. 9. Step 2: Create your Profile
  10. 10. Step 3: Start sharing.
  11. 11. Step 4: Engage & Interact
  12. 12. Step 5: Manage your Circles
  13. 13. Start hanging out.
  14. 14. Ready to build your page?
  15. 15. Pages are like profiles.
  16. 16. +1 For All and All for +1!
  17. 17. +1: How it works. You +1 or share. Your followers see your +1s & shares.
  18. 18. +1: What it means. SPYW Search Plus Your World
  19. 19. Search Plus Your WorldYour photos, your friends, your stuff…"Search has always brought you informationfrom across the web. Now, search gets betterby including photos, posts, and more from youand your friends. When signed in with Google+,you’ll find personal results and profiles ofpeople you know or follow. You can evenexpand your world by discovering peoplerelated to your search."
  20. 20. How to get +1sOutside of Google+Add +1 Button to WebsiteInclude +1 Button with all ContentInclude +1 in E-Mail MarketingEncourage users to share on Google+
  21. 21. How to get bigger & better. - Try new things. - Learn from others mistakes. - Be bold. - Be authentic. - Network.
  22. 22. How to find me + more.Google me!
  23. 23. Me In Social Media Google+: Peter G McDermott Twitter @petergmcdermott Facebook.com/petergmcdermott YouTube.com/petergmcdermott Pinterest.com/petergmcdermott
  24. 24. Questions?

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