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How to get started withTwitter for                   Business                            Top 7 Tips!Copyright Concentrix 2...
Overview...  •Who What & Why?   • Why Twitter  •Setup  •Listen   • Setup  •Follow   • Listen  •Tweet  •#Tags   • Follow  •...
Who is this guide for?    • Why Twitter  •Business people who want to use Twitter    • Setup    • Listen  •Companies who w...
What is Twitter?    • Why Twitter    •“an online       Setup    social networking service and     micro blogging service t...
• Why Twitter     Why use it?    • Setup    • Listen    • Follow    • TweetCopyright Concentrix 2012   5
SEO    • Why Twitter                            Networking     Real-Time Info    • Setup    • Listen                   Fre...
Copyright Concentrix 2012   7
First    • Why Twitter         Impression    • Setup    • Listen         Counts!    • Follow    • TweetCopyright Concentri...
Twitter Profile Picture!    • Why Twitter    • Setup    • Listen    • Follow          Clear and         More suited to a  ...
Twitter Profile Setup Name: Real Name Please Bio: What makes you appealing to other       BUSINESS twitter accounts? Locat...
Move on after you  have...    • Why Twitter    • Setup  •Created your Twitter Profile   • Listen  •Added an appropriate Tw...
Copyright Concentrix 2012   12
@Concentrix         This is a “Twitter Handle”Copyright Concentrix 2012             13
A public URL is:      www.Twitter.com/ConcentrixCopyright Concentrix 2012          14
LISTEN!Copyright Concentrix 2012   15
How to Listen:              Twitter SearchCopyright Concentrix 2012      16
What we suggest you       listen to...       Your interests       Customers       Competitors       Prospects       Indust...
Move on after you have...    • Why Twitter   • Setup  •Understood what a Twitter “Handle” is  •Added your Twitter “Handle”...
#What                      #On    • Why Twitter  #Earth    • Setup                            #IS                         ...
#Definition:    • Why Twitter   “ASetup   • hashtag (#tag) is a clickable link that  categorises tweets for search purpose...
I’m being followed!    • Why Twitter  If someone follows you... Reply  with a “Thanks for the follow!”   • Setup   • Liste...
You might want to  follow us     • Why Twitter    • Setup    • Listen  @Concentrix    • Follow    • Tweet            &  @...
Copyright Concentrix 2012   23
We suggest you...    • Why Twitter  •Tweet about things you are interested in   • Setup  •Reply to people  •ReTweet People...
We recommend you do not...    • Why Twitter  •Rant   • Setup  •Spam   • Listen    • Follow  •Inflame    • TweetCopyright C...
Someone Tweeted Me!  What do I do?    • Why Twitter    • Setup  @Reply to them!    • Listen    • Follow             Thank ...
Suggested Tweet Ratios:    • Why Twitter  1/3 Content – Links, articles, comments    • Setup    • Listen  1/3 ReTweet-Usin...
Move on after you have...    • Why Twitter   • Setup  •Understood what a #hashtag is  •Followed someone   • Listen  •Tweet...
What did you learn today?    • Why Twitter  -Why Twitter  -Twitter Setup   • Setup  -Listening   • Listen  -Following   • ...
Coming soon...    • Why Twitter    • Setup  Advanced Twitter for Business    • Listen  Connect with us for more Content!  ...
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How to get started with Twitter for business from Concentrix.

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Want to get your social media portfolio up and running, try our guide here! This is a how to on get starting in Twitter for business from www.concentrix.com. It is a presentation for beginners, soon we will be uploading more advanced how-to guides. If you have any questions on this content.

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Transcript of "How to get started with Twitter for business from Concentrix."

  1. 1. How to get started withTwitter for Business Top 7 Tips!Copyright Concentrix 2012 1
  2. 2. Overview... •Who What & Why? • Why Twitter •Setup •Listen • Setup •Follow • Listen •Tweet •#Tags • Follow •ReTweet • TweetCopyright Concentrix 2012 2
  3. 3. Who is this guide for? • Why Twitter •Business people who want to use Twitter • Setup • Listen •Companies who would like to use Twitter • Follow • TweetCopyright Concentrix 2012 3
  4. 4. What is Twitter? • Why Twitter •“an online Setup social networking service and micro blogging service that enables its •users to send and read text-based Listen messages of up to 140 characters” • Follow • TweetCopyright Concentrix 2012 4
  5. 5. • Why Twitter Why use it? • Setup • Listen • Follow • TweetCopyright Concentrix 2012 5
  6. 6. SEO • Why Twitter Networking Real-Time Info • Setup • Listen Free! • Follow Track prospects, • Tweet customers and competitorsCopyright Concentrix 2012 6
  7. 7. Copyright Concentrix 2012 7
  8. 8. First • Why Twitter Impression • Setup • Listen Counts! • Follow • TweetCopyright Concentrix 2012 8
  9. 9. Twitter Profile Picture! • Why Twitter • Setup • Listen • Follow Clear and More suited to a • Tweet Professional personal accountCopyright Concentrix 2012 9
  10. 10. Twitter Profile Setup Name: Real Name Please Bio: What makes you appealing to other BUSINESS twitter accounts? Location: Makes you real and relevant. URL: Company Website, Blog, LinkedIn ProfileCopyright Concentrix 2012 10
  11. 11. Move on after you have... • Why Twitter • Setup •Created your Twitter Profile • Listen •Added an appropriate Twitter picture •Created a professional Twitter bio • Follow •Added your Location • Tweet •Added a relevant URLCopyright Concentrix 2012 11
  12. 12. Copyright Concentrix 2012 12
  13. 13. @Concentrix This is a “Twitter Handle”Copyright Concentrix 2012 13
  14. 14. A public URL is: www.Twitter.com/ConcentrixCopyright Concentrix 2012 14
  15. 15. LISTEN!Copyright Concentrix 2012 15
  16. 16. How to Listen: Twitter SearchCopyright Concentrix 2012 16
  17. 17. What we suggest you listen to... Your interests Customers Competitors Prospects Industry #TagCopyright Concentrix 2012 17
  18. 18. Move on after you have... • Why Twitter • Setup •Understood what a Twitter “Handle” is •Added your Twitter “Handle” to Sig and Business cards • Listen •Understood your public Twitter URL •Tried to listen to a few topics of interest on Twitter Search • Follow • TweetCopyright Concentrix 2012 18
  19. 19. #What #On • Why Twitter #Earth • Setup #IS #A • Listen • Follow #HASHTAG??? • TweetCopyright Concentrix 2012 19
  20. 20. #Definition: • Why Twitter “ASetup • hashtag (#tag) is a clickable link that categorises tweets for search purposes. • Listen For example, if I click on #Concentrix I will see a search result for all tweets containing • Follow that hashtag.” • TweetCopyright Concentrix 2012 20
  21. 21. I’m being followed! • Why Twitter If someone follows you... Reply with a “Thanks for the follow!” • Setup • Listen TOP TIP... • Follow At the end of the week you might want to Tweet: “Thanks to all my new followers (ENTER NAMES • Tweet OF NEW FOLLOWERS HERE including @)Copyright Concentrix 2012 21
  22. 22. You might want to follow us  • Why Twitter • Setup • Listen @Concentrix • Follow • Tweet & @ConcentrixEUCopyright Concentrix 2012 22
  23. 23. Copyright Concentrix 2012 23
  24. 24. We suggest you... • Why Twitter •Tweet about things you are interested in • Setup •Reply to people •ReTweet People • Listen •Favourite Tweets • Follow •Have a positive, professional tone • TweetCopyright Concentrix 2012 24
  25. 25. We recommend you do not... • Why Twitter •Rant • Setup •Spam • Listen • Follow •Inflame • TweetCopyright Concentrix 2012 25
  26. 26. Someone Tweeted Me! What do I do? • Why Twitter • Setup @Reply to them! • Listen • Follow Thank them for the • information or continue the Tweet conversationCopyright Concentrix 2012 26
  27. 27. Suggested Tweet Ratios: • Why Twitter 1/3 Content – Links, articles, comments • Setup • Listen 1/3 ReTweet-Using the RT button • Follow 1/3 Replies- @replies to content you like • TweetCopyright Concentrix 2012 27
  28. 28. Move on after you have... • Why Twitter • Setup •Understood what a #hashtag is •Followed someone • Listen •Tweeted to someone or @replied to someone •Understood content ratios • Follow • TweetCopyright Concentrix 2012 28
  29. 29. What did you learn today? • Why Twitter -Why Twitter -Twitter Setup • Setup -Listening • Listen -Following • Follow -Tweeting • TweetCopyright Concentrix 2012 29
  30. 30. Coming soon... • Why Twitter • Setup Advanced Twitter for Business • Listen Connect with us for more Content! • Follow @Concentrix & @ConcentrixEU • TweetCopyright Concentrix 2012 30
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