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Symphony Teleca - The Connected Car Revolution @ Cebit 2014
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Symphony Teleca - The Connected Car Revolution @ Cebit 2014

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Mobile services access through Smartphones is a commodity and lead to increasing user expectations …

Mobile services access through Smartphones is a commodity and lead to increasing user expectations
to get “All services on all screens”.
The next “big” mobile services screen is in the vehicle.
Consumers expect Smart Phone like mobile services experience in their car.
In parallel to that trend, car manufactureres want to learn more about their products and how they are used and embrace the connectivity with Big Data and Analytics

Published in: Automotive

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  • 1. THE CONNECTED CAR (R)EVOLUTION Dr. Peter Decker Symphony Teleca CeBIT 2014 Smart Transportation Seminar March 14
  • 2. Copyright © 2013 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 2 Agenda • Mobile Services – Beyond Smartphones • The Connected Car (R)evolution • The Value of Big Data • An Ecosystem of Winners • Realizing the Connected Car • A Future Perspective
  • 3. Copyright © 2013 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 3 Symphony Teleca is a global innovation and development partner • Over 600 clients globally • $300M in revenue and growing quickly • 6,000 employees in 35 offices • Industry recognized leader • State of the art development centers in Europe, India, China, Russia, the U.S. and more Awards Who we are
  • 4. Copyright © 2013 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 4 Mobile Services – Beyond Smartphones • Mobile services access through Smartphones is a commodity • Increasing user expectations – “All services on all screens” • The next “big” mobile services screen is in the vehicle • Huge value in location and user preference based services • Enables smarter, personalized transportation
  • 5. Copyright © 2013 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 5 The Connected Car (R)evolution The value is not in the connectivity, but what it enables 3G/LTE WIFI Bluetooth GPSDriver assist Head unit Rear seat DisplaysDVD Player ECU fuel Eng Man User Man Navi Seat MirrorCamera Camera Camera Amplifier Vehicle Relationship Management • Consumers expect a Smartphone like mobile services experience in their car • Car Manufacturers want to learn more about their products and how it is used
  • 6. Copyright © 2013 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 6 The Value of Big Data Assume that all data is useful… … connecting the dots can give you better Insight in your customers and products with huge value for many stakeholders in the value chain
  • 7. Copyright © 2013 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 7 Tremendous Market Potential • Industry forecasts show 700M Connected Cars and 1.1B aftermarket devices by 2022 • Machina Research predicts that 90% of all cars will be connected by 2020 • Revenues will explode to $422B in 2022 from just $22B in 2012 Source: Machina Research, 2013
  • 8. Copyright © 2013 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 8 Status and Usage Service Indicators Software Updates An Ecosystem of Winners Car Manufacturers - Reduced recall costs - Better products - Improved service Vehicle Users - Richer services access - Preference based content and ads - Smartphone like software updates Insurance Companies - Better risk modelling - Tailored insurance offerings - Enhanced data access Content Providers - New revenue channel - Storefront solutions - Location and user preference based ads Governments - Usage based taxes - Enhanced data for infrastructure planning - Evidence data for crime investigations Data Telematics Diagnostics Data Cloud Performance Areas of potential benefits
  • 9. Copyright © 2013 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 9 Realizing the Connected Car – The Ingredients for Successful VRM • Structured Analytics • Federation and Brokering Embedded Update Client • FOTA / SOTA / App updates • Telematics Upload • Optimised Synchronization • Device Provisioning • Software Management • Analysis of device usage • Rules based updates • Version Control Monetization & Store Front • Application Catalogue • User Profile • Billing integration • Security Service User & Device Management • Big Data Repository • Hosted Cloud ServiceBig Smart Data
  • 10. Copyright © 2013 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 10 Realizing the Connected Car – A High Level Architecture Update client Event Reporting Vehicle Software System Vehicle Data Model Management /Admin Console Analytics Standards Compliant Sync Protocol Mediation/ Bridge Big Data Storage SW Updates Delta Package Creation Rules Engine Notification Peripheral ECUs Hosted Cloud Platform Update tool Connected Car Security Bearer Aware Communications Bearer Networks
  • 11. Copyright © 2013 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 11 Vehicle software will always be up-to-date Users recognize the value and pay for in-car content and services The Internet of Vehicles (IoV)The Future
  • 12. THANK YOU Dr. Peter Decker www.symphonyteleca.com

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