Mobile Cloud coming to the Enterprise  Examples and Foresight  Dr. Peter Decker  Symphony Teleca CorporationNameDateVersio...
Symphony Teleca in 60 Seconds
Our Markets and Customers    Independent Software       Mobile and Connect                                                ...
Connected Device Solutions and ServicesConsultingIntegrationPlatform ExtensionOptimizationApp Development& PortingVerifica...
Symphony Teleca    around the world                                                                                       ...
What is a “Mobile Cloud” service?Portability                                                                              ...
Group: Mobile Cloud                        http://www.xing.com/net/mobilecloudPurpose:    Exchange expertise, highlight in...
Mobility and Mobile Cloud:The next innovation wave ahead                                                        Mobility  ...
Some CIOs see Mobility in Enterprise as!!! “the next IT-Tsunami” !!!Because:• Still open items with the last waves  • Cont...
3 Steps to take the mobilility wave                                                    Mobility                          3...
Ideal Setupfor Step 1Protect your business1.) Protect your businessfor the use ofmobile technology                        ...
Ideal Setupfor Step 2Integrate Mobility2.) Integratemobile technologyto your business                     12
Example Step 2 Enabler: Symphony Teleca m-Suite                                       Mobile Application                Mo...
Step 2 Examples: Corporate Apps and Services                         M2M Solutions                         mobile analytic...
Step 3: Embrace Mobility                         3.) Business innovation   Mobility                         by mobile tech...
Step 3 Examples: Mobile cloud for customers                         Customized                         Cloud              ...
Step 3 Example: Business Innovation• 2nd biggest Discount Store Retail Chain  in South Korea• Jointly owned by Samsung and...
Forecast                                                                                                                  ...
Are you prepared to ride the wave?                       3.) Business innovation                       by mobile technolog...
If you have questions or need furtherinformation …… visit our site at www.symphonyteleca.com                              ...
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Mobile Monday DUS Mobile Cloud for Enterprise-final-print

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Mobility and Mobile Cloud are seen as the next innovation wave for the enterprise,
but many CIOs see it more as “the next IT-tsunami”.
With a forecast and some examples the presentation helps to overcome fears and myths
with a 3 step approach to take and benefit from the wave to come.

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Mobile Monday DUS Mobile Cloud for Enterprise-final-print

  1. Mobile Cloud coming to the Enterprise Examples and Foresight Dr. Peter Decker Symphony Teleca CorporationNameDateVersion Düsseldorf – „Mobile‘s Coming to the cloud“ Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 1
  2. Symphony Teleca in 60 Seconds
  3. Our Markets and Customers Independent Software Mobile and Connect Enterprises Telecom, Internet & Vendors Device Makers Media• Microsoft • Intel • GE • Google• SAP • Ericsson • Chevron • AT&T• Oracle • Nokia • Morgan Stanley • BT• BMC • Samsung • Bank of America • Verizon• Vmware • HTC • Bloomberg • The Wall Street Journal• Lawson • TIVO • Subway • MSNBC• Misys • Qualcomm • Pfizer • Barrons• Redhat • Marvel • Xerox • AOL• Torex Retail • Motorola • BMW • ABC• Escalate • Broadcom • Caterpillar • Sports Illustrated• Concur • Freescale • MTV • Texas Instruments • Orange • LG • CSC • Sony Ericsson • Yahoo • Virgin Media Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 3
  4. Connected Device Solutions and ServicesConsultingIntegrationPlatform ExtensionOptimizationApp Development& PortingVerificationMaintenance Local Team Customer Delivery CentersScaleable Project Setup Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 4
  5. Symphony Teleca around the world Symphony Teleca in Germany Bochum Nürnberg• 6000+ employees• Local engineering in Americas, Europe, Asia• Off-shore Design Centers in Poland, Russia, India, China• Head Office in Palo Alto Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 5
  6. What is a “Mobile Cloud” service?Portability Mobile Cloud ? full someLocked-in Cloud Type Infrastructure Platform Software (as a Service) (as a Service) (as a Service) Applications Applications Applications Data Data Data Cloud Managed Runtime Runtime Runtime Enterprise by Vendor Managers Middleware Middleware Middleware O/S O/S O/S Virtualization Virtualization Virtualization Servers Servers Servers Storage Storage Storage Networking Networking Networking 6
  7. Group: Mobile Cloud http://www.xing.com/net/mobilecloudPurpose: Exchange expertise, highlight innovations, identify structures on Mobile CloudForum: Mobile Cloud Definition Mobile Phone OS Landscape Mobile Cloud Enterprise Mobility M2M … Facebook of Things Real Time Mobile Cloud New Business Models Mobile Cloud – EventsGroup: Created in April 2011 Members: exponential growth 7 Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY
  8. Mobility and Mobile Cloud:The next innovation wave ahead Mobility Mobile Internet Cloud Cloud Computing 1980 / 1981 1994 / 1995 2010 .. 2012 8
  9. Some CIOs see Mobility in Enterprise as!!! “the next IT-Tsunami” !!!Because:• Still open items with the last waves • Continuous change keeps IT busy • Organisations change their business processes on regular basis • High dynamics in security threats and cost components • Cloud Services in general are seen as a threat • Lack of own competence / Interworking not understood • Lack of control • Privacy concerns• => 80% of the organizations DO NOT have their business processes reflected in their IT-systems 9 Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY
  10. 3 Steps to take the mobilility wave Mobility 3.) Business innovation by mobile technology 2.) Integrate mobile technology to your business 1.) Protect your business for the use of mobile technology No Mobile Support 10
  11. Ideal Setupfor Step 1Protect your business1.) Protect your businessfor the use ofmobile technology 11
  12. Ideal Setupfor Step 2Integrate Mobility2.) Integratemobile technologyto your business 12
  13. Example Step 2 Enabler: Symphony Teleca m-Suite Mobile Application Mobile Development Enterprise Platform Services Developer IDE API Enterprise Applications Mobile Application Development Databases App Builder & Packager Application Development Enterprise Infrastructure Management - Security, Authentication Device Framework Application Mobile App Testing Certification Service API Layer Deep Device UI Design API Consultancy Enterprise Integration Framework (Oracle /SAP / SalesForce) Deploy to App Store 13
  14. Step 2 Examples: Corporate Apps and Services M2M Solutions mobile analytics TransportIndustrial & Retail corporate applications
  15. Step 3: Embrace Mobility 3.) Business innovation Mobility by mobile technology 2.) Integrate mobile technology to your business 1.) Protect your business for the use of mobile technology No Mobile Support 15
  16. Step 3 Examples: Mobile cloud for customers Customized Cloud service Automotive Home Platform Extension
  17. Step 3 Example: Business Innovation• 2nd biggest Discount Store Retail Chain in South Korea• Jointly owned by Samsung and Tesco• Less than half the number as stores as #1• Target • become #1 • without increasing number of storesMobile Business Innovation: Value Proposition • Apps for all Smartphones • Purchase goods in subway stations • QR Code to identify product • Full shopping experience • Mobile e-commerce ordering • Home delivery 17
  18. Forecast corporate„80% enterprises will use cloud based apps mobile cloudby 2014“, Juniper service„80% enterprises will use corporate appsby 2014“, Gartner corporate applications„80% enterprises workforce will usetablets and smartphones by 2013“, Gartner Workforce using tablets (BYOD) Marketing Apps 18 Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY
  19. Are you prepared to ride the wave? 3.) Business innovation by mobile technology 2.) Integrate mobile technology ? to your business 1.) Protect your business for the use of mobile technology No Mobile Support 19
  20. If you have questions or need furtherinformation …… visit our site at www.symphonyteleca.com Dr. PETER DECKER Senior Manager, Business Development Teleca Germany GmbH Massenbergstrasse 9a DE-44787 Bochum Germany Peter.Decker@Teleca.com www.teleca.com 20
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