Mobile Monday DUS Mobile Cloud for Enterprise-final-print

Mobile Cloud coming to the Enterprise Examples and Foresight Dr. Peter Decker Symphony Teleca CorporationNameDateVersion Düsseldorf – „Mobile‘s Coming to the cloud“ Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 1

Symphony Teleca in 60 Seconds

Our Markets and Customers Independent Software Mobile and Connect Enterprises Telecom, Internet & Vendors Device Makers Media• Microsoft • Intel • GE • Google• SAP • Ericsson • Chevron • AT&T• Oracle • Nokia • Morgan Stanley • BT• BMC • Samsung • Bank of America • Verizon• Vmware • HTC • Bloomberg • The Wall Street Journal• Lawson • TIVO • Subway • MSNBC• Misys • Qualcomm • Pfizer • Barrons• Redhat • Marvel • Xerox • AOL• Torex Retail • Motorola • BMW • ABC• Escalate • Broadcom • Caterpillar • Sports Illustrated• Concur • Freescale • MTV • Texas Instruments • Orange • LG • CSC • Sony Ericsson • Yahoo • Virgin Media Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 3

Connected Device Solutions and ServicesConsultingIntegrationPlatform ExtensionOptimizationApp Development& PortingVerificationMaintenance Local Team Customer Delivery CentersScaleable Project Setup Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 4

Symphony Teleca around the world Symphony Teleca in Germany Bochum Nürnberg• 6000+ employees• Local engineering in Americas, Europe, Asia• Off-shore Design Centers in Poland, Russia, India, China• Head Office in Palo Alto Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 5

What is a “Mobile Cloud” service?Portability Mobile Cloud ? full someLocked-in Cloud Type Infrastructure Platform Software (as a Service) (as a Service) (as a Service) Applications Applications Applications Data Data Data Cloud Managed Runtime Runtime Runtime Enterprise by Vendor Managers Middleware Middleware Middleware O/S O/S O/S Virtualization Virtualization Virtualization Servers Servers Servers Storage Storage Storage Networking Networking Networking 6

Group: Mobile Cloud http://www.xing.com/net/mobilecloudPurpose: Exchange expertise, highlight innovations, identify structures on Mobile CloudForum: Mobile Cloud Definition Mobile Phone OS Landscape Mobile Cloud Enterprise Mobility M2M … Facebook of Things Real Time Mobile Cloud New Business Models Mobile Cloud – EventsGroup: Created in April 2011 Members: exponential growth 7 Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY

Mobility and Mobile Cloud:The next innovation wave ahead Mobility Mobile Internet Cloud Cloud Computing 1980 / 1981 1994 / 1995 2010 .. 2012 8

Some CIOs see Mobility in Enterprise as!!! “the next IT-Tsunami” !!!Because:• Still open items with the last waves • Continuous change keeps IT busy • Organisations change their business processes on regular basis • High dynamics in security threats and cost components • Cloud Services in general are seen as a threat • Lack of own competence / Interworking not understood • Lack of control • Privacy concerns• => 80% of the organizations DO NOT have their business processes reflected in their IT-systems 9 Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY

3 Steps to take the mobilility wave Mobility 3.) Business innovation by mobile technology 2.) Integrate mobile technology to your business 1.) Protect your business for the use of mobile technology No Mobile Support 10

Ideal Setupfor Step 1Protect your business1.) Protect your businessfor the use ofmobile technology 11

Ideal Setupfor Step 2Integrate Mobility2.) Integratemobile technologyto your business 12

Example Step 2 Enabler: Symphony Teleca m-Suite Mobile Application Mobile Development Enterprise Platform Services Developer IDE API Enterprise Applications Mobile Application Development Databases App Builder & Packager Application Development Enterprise Infrastructure Management - Security, Authentication Device Framework Application Mobile App Testing Certification Service API Layer Deep Device UI Design API Consultancy Enterprise Integration Framework (Oracle /SAP / SalesForce) Deploy to App Store 13

Step 2 Examples: Corporate Apps and Services M2M Solutions mobile analytics TransportIndustrial & Retail corporate applications

Step 3: Embrace Mobility 3.) Business innovation Mobility by mobile technology 2.) Integrate mobile technology to your business 1.) Protect your business for the use of mobile technology No Mobile Support 15

Step 3 Examples: Mobile cloud for customers Customized Cloud service Automotive Home Platform Extension

Step 3 Example: Business Innovation• 2nd biggest Discount Store Retail Chain in South Korea• Jointly owned by Samsung and Tesco• Less than half the number as stores as #1• Target • become #1 • without increasing number of storesMobile Business Innovation: Value Proposition • Apps for all Smartphones • Purchase goods in subway stations • QR Code to identify product • Full shopping experience • Mobile e-commerce ordering • Home delivery 17

Forecast corporate„80% enterprises will use cloud based apps mobile cloudby 2014“, Juniper service„80% enterprises will use corporate appsby 2014“, Gartner corporate applications„80% enterprises workforce will usetablets and smartphones by 2013“, Gartner Workforce using tablets (BYOD) Marketing Apps 18 Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY

Are you prepared to ride the wave? 3.) Business innovation by mobile technology 2.) Integrate mobile technology ? to your business 1.) Protect your business for the use of mobile technology No Mobile Support 19

If you have questions or need furtherinformation …… visit our site at www.symphonyteleca.com Dr. PETER DECKER Senior Manager, Business Development Teleca Germany GmbH Massenbergstrasse 9a DE-44787 Bochum Germany Peter.Decker@Teleca.com www.teleca.com 20

Mobile Monday DUS Mobile Cloud for Enterprise-final-print

by Peter Decker on May 16, 2012

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Mobile Monday DUS Mobile Cloud for Enterprise-final-print Presentation Transcript