“Facebook of Things”  The importance of end users within M2M Systems  Dr. Peter Decker  Symphony Teleca CorporationNameDat...
What do we offer  Independent               Mobile and Connected                                                          ...
Our Markets and Customers    Independent Software       Mobile and Connect                                                ...
In GermanyGermany                                   Leading global services partner                                      ...
Machine-2-Machine (M2M) today Key M2M enabler:• Cellular connectivity anytime anywhere• Cost efficient technology         ...
Todays M2M Architecture                                                                                                   ...
Where is the M2M business today?             Mobile Handset Business                                                      ...
What blocked M2M to take up earlier?               “Machine”          M2M Module         M2M Device                       ...
Top 4 Roadblockers of M2M growth today                                                               4.) Wireless radio is...
What will drive end user proposition in M2M ?                                                                             ...
Examples:   M2M in Automotive   with own End User Proposition• Smart Head Units  • Open Platforms for Apps for the car  • ...
Examples:    M2M in Smart Home    with own End User PropositionHome Automation Integrated Services Consistent UIEnergy M...
Example: The social fridge                                                                        Comment,                ...
Socialized M2M – „Facebook of things“   Social         M2M                                                                ...
M2M Roadmap                                                                                                  2030         ...
… looking forward to help your social M2M solutionentering the end user space …                        Dr. PETER DECKER   ...
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Facebook of Things - The importance of End Users within M2M Systems

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Machine-2-machine (M2M) comes with the promise of e.g. 3-5 devices per person and brings back growth opportunities in times of wireless saturation in many countries in Europe, Asia and US.
But the classical M2M systems mainly focus on remote monitoring and control of systems and devices, the access to the M2M system is limited to trained professionals only.
How will M2M change, and how does M2M need to change, when end users become an integral part of the M2M scenarios, as in vehicle telematics, wireless healthcare or retail and automation. The end user interfaces to the system, he might own parts of the M2M system or he has strong dependencies to its successful functioning.

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Facebook of Things - The importance of End Users within M2M Systems

  1. 1. “Facebook of Things” The importance of end users within M2M Systems Dr. Peter Decker Symphony Teleca CorporationNameDateVersion Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 1
  2. 2. What do we offer Independent Mobile and Connected Enterprise and MobilitySoftware Vendors Devices Service providers andApplication software Connected Devices corporate customers vendors, Internet Ecosystems with OPD and managed companies services needs Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 2
  3. 3. Our Markets and Customers Independent Software Mobile and Connect Enterprises Telecom, Internet & Vendors Device Makers Media• Microsoft • Intel • GE • Google• SAP • Ericsson • Chevron • AT&T• Oracle • Nokia • Morgan Stanley • BT• BMC • Samsung • Bank of America • Verizon• Vmware • HTC • Bloomberg • The Wall Street Journal• Lawson • TIVO • Subway • MSNBC• Misys • Qualcomm • Pfizer • Barrons• Redhat • Marvel • Xerox • AOL• Torex Retail • Motorola • BMW • ABC• Escalate • Broadcom • Caterpillar • Sports Illustrated• Concur • Freescale • MTV • Texas Instruments • Orange • LG • CSC • Sony Ericsson • Yahoo • Virgin Media Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 3
  4. 4. In GermanyGermany Leading global services partner helping clients manage the convergence of software, cloud and mobilityBochum 6000+ employees Head Office in Palo AltoNürnberg Bestcost design centers Local engineering team in Poland, Russia, India, in Europe, Americas, Asia China Scalable Project Setup Customer Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 4
  5. 5. Machine-2-Machine (M2M) today Key M2M enabler:• Cellular connectivity anytime anywhere• Cost efficient technology M2M Key M2M use cases today:• Monitor and Control• Track 5 Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY Copyright © 2009 Tele Atlas. All rights reserved.
  6. 6. Todays M2M Architecture Process and Monitor and M2M Applications Archive ControlNetwork Domain M2M Service Capabilities Core Network (CN) Transmit and Receive Access Network M2M ApplicationsDevice and Gateway Domain M2M Service Capabilities M2M Gateway Collect and Buffer M2M M2M Area Applications Network M2M Service M2M Capabilities Device M2M DeviceETSI TS 102 690 Reference Architecture Todays M2M Setup 6 Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY
  7. 7. Where is the M2M business today? Mobile Handset Business 100% (*) 2020 18% (*) 2012 Initial M2M Target: 3-5 M2M devices per person M2M Business1997 2 1 0,1 2011 2020 Source Analysys Mason Ltd 2012 *) Source ITU (penetration in developed countries) Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 7 Copyright © 2009 Tele Atlas. All rights reserved.
  8. 8. What blocked M2M to take up earlier? “Machine” M2M Module M2M Device Integrator Telco Operator Service Provider Manufacturer Manufacturer Manufacturer Company M2M Machine M2M Module and Integrator Company Service Provider Verticals Manufacturer (OEM) Device Manufacturer Automotive Mobile services High level of technical Number of requirements System innovation cycles requirements and players Architecture 4 complexity Need Tailored solution Keep Platform Ownership CE Devices Integration on low level 3 CE Device footprint in Number of requirements System needed without know multiple networks and players Architecture how in mobile services complexity Industrial Need tailored solutions Multiple niche vertical Number of requirements System Automation 2 markets and networks and players Architecture Long lifecycles support >>> Top 4 Roadblocker complexity Smart Metering Ease of installation Multiple vertical Number of requirements System needed low cost of markets and networks for M2M Growth today and players Architecture 1 installation and operation complexity …
  9. 9. Top 4 Roadblockers of M2M growth today 4.) Wireless radio is not optimized 4 3.) Device and Architecture Fragmentation 3 2.) Eco Systems Fragmentation 2 1.) Limited End User Proposition 1 9 Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY
  10. 10. What will drive end user proposition in M2M ? Social M2M Social End user services Relation integrationM2M today End user devices Other devices and integration environment integration (M2X) Connectivity to mobile 10 Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY
  11. 11. Examples: M2M in Automotive with own End User Proposition• Smart Head Units • Open Platforms for Apps for the car • Personalized Service• Connected CE Devices • Mobile Phones & Tablets • Contacts • Media • Services
  12. 12. Examples: M2M in Smart Home with own End User PropositionHome Automation Integrated Services Consistent UIEnergy Management Customized commercial services Cross Platform consistent UI
  13. 13. Example: The social fridge Comment, if needed Kühlschrank Wir brauchen wieder Möhren !!!Post picture,when door Pull content,is opened when needed Möhren !!! 13
  14. 14. Socialized M2M – „Facebook of things“ Social M2M Example Network concepts Friends M2M devices connected to you Your car, your phone, your tv set, … Pairing of devices Cycles Dedicated access and use rights The whole family can access the room temperatur control Status Device Status reports / changes / „emotions“ Your phone sends „alarm“, your tv set Changes „channel“, … Chat / pokes Send commands to your M2M device Follow You define what is interesting to you You follow your door entry on your mobile Some devices might follow others Likes Understand and confirm messages between M2M You „like“ the music on your home stereo, and devices the car stereo recognises the like Hash Tags A context accross multiple devices Scenes or profiles Analytics Intelligent Algorythms help you to optimize Energy saving profile for your home and compare to neighborhood Sharing M2M devices will share content with each other Fridge (with internal camera) regularly updates images of available groceries Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 14
  15. 15. M2M Roadmap 2030 2020 Social M2M M2M End User Interaction M2M today2010 Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 16 Copyright © 2009 Tele Atlas. All rights reserved.
  16. 16. … looking forward to help your social M2M solutionentering the end user space … Dr. PETER DECKER Senior Manager, Business Development Teleca Germany GmbH Massenbergstrasse 9a DE-44787 Bochum Visit our website at: Germany www.symphonyteleca.com Peter.Decker@SymphonyTeleca.com www.symphonyteleca.com 17
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