Android and more in the Enterprise

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Tablets and Smartphones are the key accelerators to mobilize your business. This presentation shows, how you can mobilize your business towards your employees, partners and customers.

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Android and more in the Enterprise

  1. 1. Android (and more) in the Enterprise How can you mobilize your business Dr. Peter Decker, March 2012NameDateVersion Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 1
  2. 2. Symphony Teleca in 60 Seconds• Recognized leader in enterprise • Leading global services partner helping software OPD clients manage the convergence of• Clients include 8 of largest 10 ISVs software, cloud and mobility• Innovative enterprise mobility solutions • 6000+ employees with global delivery centers located throughout China, Europe, India, Japan, South America and the U.S.• Recognized leader in connected devices • The industry’s most comprehensive• Clients included leading service providers and CE manufacturers software and services portfolio for• Innovative enterprise mobility solutions enterprise mobility
  3. 3. What We Do We help our clients manage the convergence of software, cloud and mobility by delivering:Software Product Development Services Connected Device Solutions and Services R&D services for every phase of development End to end co-creation of connected devices Ideation, UX design and Hardware and software development / application development integration Testing and integration Advanced testing Quality management Application Develop platform Full product line management Application storeEnterprise Communications Lifecycle Management Big Data Analytics Technology and Services Enterprise mobility Analytic and Decision Support Fixed and wireless Telecom Expense Analytics Technology R&D Management (TEM) Report Factory Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 3
  4. 4. Connected Device Solutions and Services Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 4
  5. 5. Our Markets and Customers Independent Software Mobile and Connect Enterprises Telecom, Internet & Vendors Device Makers Media• Microsoft • Intel • GE • Google• SAP • Ericsson • Chevron • AT&T• Oracle • Nokia • Morgan Stanley • BT• BMC • Samsung • Bank of America • Verizon• Vmware • HTC • Bloomberg • The Wall Street Journal• Lawson • TIVO • Subway • MSNBC• Misys • Qualcomm • Pfizer • Barrons• Redhat • Marvel • Xerox • AOL• Torex Retail • Motorola • BMW • ABC• Escalate • Broadcom • Caterpillar • Sports Illustrated• Concur • Freescale • MTV • Texas Instruments • Orange • LG • CSC • Sony Ericsson • Yahoo • Virgin Media Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 5
  6. 6. Symphony Teleca around the world Local STC TeamCustomer STC Scalable Delivery Centers Project Setup Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY 6
  7. 7. Smartphones and Tabletsare the Key Acceleratorsto mobilize your business Mobility Mobile Cloud Services Smartphone OS Apps DLNA HTML5 Connectivity SIP VoIP REST Cloud NFC GPS LBS Services HTTP Computing WWW GPRS WLAN LTE CPU PC OS Windows TCP / IP 3G 1980 / 1981 1994 / 1995 2010 .. 2012 7 Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY
  8. 8. How to mobilize your business: Employee & Consumer Enterprise Mobility Mobility Service Partner Enterprise Customer Channel money Fee
  9. 9. Business impact when mobilizing your employees ! Employee & Enterprise Mobility Business impact • Improve Communication Productivity • Improve Information Flow increase • Improve Workflow CAPEX unleashes business success OPEX saving
  10. 10. What can you do to mobilize your employees and partners? „80% enterprises workforce will use tablets and smartphones by 2013“, Gartner Workforce using tablets „80% enterprises will use corporate apps (BYOD) by 2014“, Gartner corporate „80% enterprises will use cloud based apps applications by 2014“, Juniper Analytics Mobile Device ManagementDedicated Devices Communication Cross Platform (MEAP) Lifecycle and Enterprise App Store Management 10 Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY
  11. 11. Examples of mobility solutions for employees Dedicated Devices & Analytics Services TransportIndustrial Media CE Devices Automotive Home & Retail corporate applications
  12. 12. IdealEnterprise Mobility SetupIdeal Enterprise Mobility Setup 12
  13. 13. Optimized WorkflowExample: Symphony Teleca m-Suite Spec / Concept / Visualization• Scope & Requirements definition• Workflow identification• UI wireframes• Backend Service definition Development using m-Suite MEAP Validation A drag’ n’ drop IDE for rapid development. • In-built emulation to validate developed app screens and layouts Leveraged Open Web with mobile web- • Verify on multiple device emulators, layouts (portrait/landscape) kit compatibility. Integrate with Enterprise Systems & Backend Web services /DB using JSON/XML Cross platform build Deploy to App Store Solution Testing (App & Backend) Mobile App Package • Functional & Non Functional • Build your app for cross platform • Performance & Stress Test mobile architectures. • GLI • Generate deployable executable for • Security mobile architectures. 13
  14. 14. Mobile Enterprise Application PlatformExample: Symphony Teleca m-Suite Mobile Application Mobile Development Platform Services Platform API / Services for 3rd Parties Developer IDE Mobile Application Development App Builder & Packager Application Development Enterprise Management Device Framework Application Mobile App Enterprise Applications Testing Certification Service API Layer Deep Device Databases UI Design Consultancy Enterprise Integration Framework Enterprise Infrastructure (Oracle /SAP / SalesForce) - Security, Authentication 14
  15. 15. How to mobilize your business: Employee & Consumer Enterprise Mobility Mobility Service Partner Enterprise Customer Channel money Fee
  16. 16. Business impact when mobilizing your customers! Consumer Mobility • Create new service offerings Business impact • Address new price points Volume & • Create new points of delivery Pricepoint • Penetrate new geographic Cost Revenue • Decrease cycle time enables new business models Start Product Production lifecycle
  17. 17. What can you do to mobilize your customers? Marketing Apps Product Mobility AppsPlatformExtension 17
  18. 18. Examples of mobility solutions for consumers Product Mobility Apps TransportIndustrial Media CE Devices Automotive Home & Retail Platform Extension
  19. 19. Strategic Decisions-> if you want to go mobile Your CEO came with the idea Integral part of the Product Roadmap Business Strategy Fokus on one Platform Platform Strategy Full Landscape Keep your corporate identity UI Strategy Adopt to your customers device Do it yourself Want to go with a strong partner Sourcing Strategy
  20. 20. What is needed to connect your customers? Access Web Presentation Layer BrowserManagement Services Mobile Client Business Logic HTTP(S) Mobile API Push Persistance Layer Server Resources • Integration to legacy business logic • Integration to User Access Control • Dedicated Access API for Mobile Cliensts 20
  21. 21. What does high volume mobile development cost ? APP QualityBrand 1000 monthsimpactCustomer 100 monthsbase Platformimpact ExtensionProduct 10 monthsRevenue Productimpact Mobility AppsProduct 1 monthCost Marketingimpact Appsnoimpact APP Complexity Click Demo Standalone Backend Performance Security
  22. 22. Product Development Sourcing Strategyfor Mobile High Volume Consumer Products Maintenance Cross Mode PlattformGo with a strong partner Development Define and Pilot Do it yourself 22 Copyright © 2012 Symphony Teleca Corp. All rights reserved. CONFIDENTIAL AND PROPRIETARY
  23. 23. What is your Enterprise Mobility Maturity? Customer centric growth Business innovation by mobile technology Mobile access for Customers and Partners Mobile integrated to IT? Architecture and Processes Employees can bring their own devices (BYOD)No Mobile Development Dimensions Culture, Management, ProcessesSupport 23
  24. 24. Tips for successMobile Employee Mobile Consumer1. Change mobile attitude: 1. Take a position and focus -> embrace mobility solve a real problem2. Do not block yourself by a 2. Do not limit the business case “first step” business case to App-Sales3. Select an Open Architecture 3. Select a platform to start with4. Build Once – Deploy Many 4. Agree Sourcing and OSS Strategy • Cross-platform Tools 5. Build a community • Multichannel Development 6. Release early and often5. Communication Lifecycle Management is critical
  25. 25. If you have questions or need furtherinformation …… visit our site at www.symphonyteleca.comInterested in a Posteron the „Anatomy of Enterprise Mobility“ ? Dr. PETER DECKER Senior Manager, Business Development Teleca Germany GmbH Massenbergstrasse 9a DE-44787 Bochum Germany Peter.Decker@Teleca.com www.teleca.com 25

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