cochrane.org.uk
COCHRANE
a s s o c i a t e s
ca-global.org
Peter Cochrane
Smarts
LBS
NFC
Sunday, 22 September 13
Near
Field
Communication
Location
Based
Services
A wider perspective of...
and Screens
Sunday, 22 September 13
hy he uss
Sunday, 22 September 13
We are cutting
all the wires...
Always On-Line
Mobility
B Y O D
Contactless
The Cloud
Big Data
Modeling
Dispersion
Industr...
Everyone,
Everything, is getting
connected & networked
Sunday, 22 September 13
... vital components
in a wider
agenda to
achieve a
sustainable
future for mankind,
machine-kind, life
and industry...
Sun...
... vital components
in a wider
agenda to
achieve a
sustainable
future for mankind,
machine-kind, life
and industry...
Whe...
... vital components
in a wider
agenda to
achieve a
sustainable
future for mankind,
machine-kind, life
and industry...
Whe...
... vital components
in a wider
agenda to
achieve a
sustainable
future for mankind,
machine-kind, life
and industry...
Whe...
Printing and
programming
materials is about
to change industry
and supply...
...the way we live, learn,
educate, design, m...
The internet will not scale,
but ‘The Cloud’ will !
Sunday, 22 September 13
The Cloud
IS NOT
Sunday, 22 September 13
The Cloud
singular but plural
IS NOT
Sunday, 22 September 13
The Cloud
singular but plural
solid but vacuous
IS NOT
Sunday, 22 September 13
The Cloud
singular but plural
solid but vacuous
fixed but mobile
IS NOT
Sunday, 22 September 13
The Cloud
singular but plural
solid but vacuous
fixed but mobile
permanent but transient
IS NOT
Sunday, 22 September 13
The Cloud
Can be
Sunday, 22 September 13
The Cloud
Can be
Corporate
Commercial
Government
Personal
Sunday, 22 September 13
The Cloud
Can be
Corporate
Commercial
Government
Personal
Global
Local
People
Things
Sunday, 22 September 13
The Cloud
Can be
Corporate
Commercial
Government
Personal
Global
Local
People
Things
Open
Closed
Visible
Invisible
Sunday,...
Clouds can be anywhere and any size !
Sunday, 22 September 13
1mm 1m 1km1um
50kHz
50MHz
50GHz
RFID
wifi Mobile
FMRFID
WLAN
Chip to Chip
On Chip
x
λ
Sunday, 22 September 13
1mm 1m 1km1um
50kHz
50MHz
50GHz
RFID
wifi Mobile
FMRFID
WLAN
Chip to Chip
On Chip
x
λ
Radiation
Sunday, 22 September 13
1mm 1m 1km1um
50kHz
50MHz
50GHz
RFID
wifi Mobile
FMRFID
WLAN
Chip to Chip
On Chip
x
λ
Radiation
Reactive
Sunday, 22 Septemb...
1mm 1m 1km1um
50kHz
50MHz
50GHz
RFID
wifi Mobile
FMRFID
WLAN
Chip to Chip
On Chip
x
λ
Radiation
Reactive
Macro
Clouds
Sunda...
1mm 1m 1km1um
50kHz
50MHz
50GHz
RFID
wifi Mobile
FMRFID
WLAN
Chip to Chip
On Chip
x
λ
Radiation
Reactive
Macro
Clouds
Micro...
Challenging perceptions: There has to be
much much more to NFC than this...
Sunday, 22 September 13
EPOS - a key
limiter to sales
throughput
Sunday, 22 September 13
How many
do you
have ?
Sunday, 22 September 13
How many
do you
need ?
Sunday, 22 September 13
How many
do you
need ?
0 !!
Sunday, 22 September 13
How many
do you
need ?
Manage my
money
health
points
miles
life
0 !!
Sunday, 22 September 13
How many
do you
need ?
Manage my
money
health
points
miles
life
0 !!
Sunday, 22 September 13
What about
security ?
Sunday, 22 September 13
What about
security ?
Almost
anything is
better than
p l a s t i c ! !
Sunday, 22 September 13
Exploit the new
degrees of
freedom on
offer and do
more things
differently
Sunday, 22 September 13
Exploit the new
degrees of
freedom on
offer and do
more things
differently
Multi-layer
defenses
are key...
biometric,
beha...
Tagging
Tracking
Monitoring
Where are the
people, things
resources ?
What are they
doing ?
Availability, ETA,
condition ?
...
On a human scale
Sunday, 22 September 13
Who is available ?
What do they do ?
Who do they know ?
What do the bring to the table?
On a human scale
Sunday, 22 Septem...
Moving on from
dumb, blind,
unwanted
& irritating
advertising...
...using all push
and no pull...
Sunday, 22 September 13
To intelligent, discerning,
and really useful offers
of help, assistance, services...
Sunday, 22 September 13
To intelligent, discerning,
and really useful offers
of help, assistance, services...
You have been on the go
since 06.30....
To intelligent, discerning,
and really useful offers
of help, assistance, services...
You have been on the go
since 06.30....
To intelligent, discerning,
and really useful offers
of help, assistance, services...
You have been on the go
since 06.30....
To intelligent, discerning,
and really useful offers
of help, assistance, services...
You have been on the go
since 06.30....
Dumb screens and
even dumber content
for the masses...
Sunday, 22 September 13
Dumb screens and
even dumber content
for the masses...
Smart screens that are
‘me specific’ intelligent
with relevant conte...
Screens of all
shapes & sizes,
fixed & mobile,
in every public
and private
space...
Sunday, 22 September 13
Screens of all
shapes & sizes,
fixed & mobile,
in every public
and private
space...
proximity triggered
and interactive......
Screens of all
shapes & sizes,
fixed & mobile,
in every public
and private
space...
proximity triggered
and interactive......
Screens of all
shapes & sizes,
fixed & mobile,
in every public
and private
space...
proximity triggered
and interactive......
Screens of all
shapes & sizes,
fixed & mobile,
in every public
and private
space...
proximity triggered
and interactive......
Like security... don’t
even think about
DIY !!
Sunday, 22 September 13
Like security... don’t
even think about
DIY !!
This is a highly
specialized area
generally way
beyond most
companies and
o...
The end game is all
about...
Sunday, 22 September 13
The end game is all
about...
...and it should be
guarded above
all else...
Sunday, 22 September 13
COCHRANE
a s s o c i a t e s
cochrane.org.uk
ca-global.org
Thank You !
Sunday, 22 September 13
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NFC, LBS and Smart Screens in Transport

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The logistics and supply industry are facing multiple challenges as the ‘world goes green’ and industry progressively reduces it’s waste by adopting material printing, programming and electronic distribution. For people, materials, components, and things NFC and LBS will be vital in reducing unnecessary handling, transport irregularities, and waste. Maximum returns on Reuse, Repurpose and Recycle can only be achieved through tagging, tracking and monitoring of use and movement. In this brief presentation we examine the possibilities and necessities and the relationship to the internet, The Cloud, and Big Data.

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NFC, LBS and Smart Screens in Transport

  1. 1. cochrane.org.uk COCHRANE a s s o c i a t e s ca-global.org Peter Cochrane Smarts LBS NFC Sunday, 22 September 13
  2. 2. Near Field Communication Location Based Services A wider perspective of... and Screens Sunday, 22 September 13
  3. 3. hy he uss Sunday, 22 September 13
  4. 4. We are cutting all the wires... Always On-Line Mobility B Y O D Contactless The Cloud Big Data Modeling Dispersion Industry 2.0 Sunday, 22 September 13
  5. 5. Everyone, Everything, is getting connected & networked Sunday, 22 September 13
  6. 6. ... vital components in a wider agenda to achieve a sustainable future for mankind, machine-kind, life and industry... Sunday, 22 September 13
  7. 7. ... vital components in a wider agenda to achieve a sustainable future for mankind, machine-kind, life and industry... Where are individuals, machines, components, materials & energy use ? Sunday, 22 September 13
  8. 8. ... vital components in a wider agenda to achieve a sustainable future for mankind, machine-kind, life and industry... Where are individuals, machines, components, materials & energy use ? What are they doing ? Where are they ? Sunday, 22 September 13
  9. 9. ... vital components in a wider agenda to achieve a sustainable future for mankind, machine-kind, life and industry... Where are individuals, machines, components, materials & energy use ? What are they doing ? Where are they ? How do we minimize waste ? Sunday, 22 September 13
  10. 10. Printing and programming materials is about to change industry and supply... ...the way we live, learn, educate, design, model test, build, deliver and distribute...everything... Sunday, 22 September 13
  11. 11. The internet will not scale, but ‘The Cloud’ will ! Sunday, 22 September 13
  12. 12. The Cloud IS NOT Sunday, 22 September 13
  13. 13. The Cloud singular but plural IS NOT Sunday, 22 September 13
  14. 14. The Cloud singular but plural solid but vacuous IS NOT Sunday, 22 September 13
  15. 15. The Cloud singular but plural solid but vacuous fixed but mobile IS NOT Sunday, 22 September 13
  16. 16. The Cloud singular but plural solid but vacuous fixed but mobile permanent but transient IS NOT Sunday, 22 September 13
  17. 17. The Cloud Can be Sunday, 22 September 13
  18. 18. The Cloud Can be Corporate Commercial Government Personal Sunday, 22 September 13
  19. 19. The Cloud Can be Corporate Commercial Government Personal Global Local People Things Sunday, 22 September 13
  20. 20. The Cloud Can be Corporate Commercial Government Personal Global Local People Things Open Closed Visible Invisible Sunday, 22 September 13
  21. 21. Clouds can be anywhere and any size ! Sunday, 22 September 13
  22. 22. 1mm 1m 1km1um 50kHz 50MHz 50GHz RFID wifi Mobile FMRFID WLAN Chip to Chip On Chip x λ Sunday, 22 September 13
  23. 23. 1mm 1m 1km1um 50kHz 50MHz 50GHz RFID wifi Mobile FMRFID WLAN Chip to Chip On Chip x λ Radiation Sunday, 22 September 13
  24. 24. 1mm 1m 1km1um 50kHz 50MHz 50GHz RFID wifi Mobile FMRFID WLAN Chip to Chip On Chip x λ Radiation Reactive Sunday, 22 September 13
  25. 25. 1mm 1m 1km1um 50kHz 50MHz 50GHz RFID wifi Mobile FMRFID WLAN Chip to Chip On Chip x λ Radiation Reactive Macro Clouds Sunday, 22 September 13
  26. 26. 1mm 1m 1km1um 50kHz 50MHz 50GHz RFID wifi Mobile FMRFID WLAN Chip to Chip On Chip x λ Radiation Reactive Macro Clouds Micro Clouds Sunday, 22 September 13
  27. 27. Challenging perceptions: There has to be much much more to NFC than this... Sunday, 22 September 13
  28. 28. EPOS - a key limiter to sales throughput Sunday, 22 September 13
  29. 29. How many do you have ? Sunday, 22 September 13
  30. 30. How many do you need ? Sunday, 22 September 13
  31. 31. How many do you need ? 0 !! Sunday, 22 September 13
  32. 32. How many do you need ? Manage my money health points miles life 0 !! Sunday, 22 September 13
  33. 33. How many do you need ? Manage my money health points miles life 0 !! Sunday, 22 September 13
  34. 34. What about security ? Sunday, 22 September 13
  35. 35. What about security ? Almost anything is better than p l a s t i c ! ! Sunday, 22 September 13
  36. 36. Exploit the new degrees of freedom on offer and do more things differently Sunday, 22 September 13
  37. 37. Exploit the new degrees of freedom on offer and do more things differently Multi-layer defenses are key... biometric, behavior, location, PIN and variability Sunday, 22 September 13
  38. 38. Tagging Tracking Monitoring Where are the people, things resources ? What are they doing ? Availability, ETA, condition ? Sunday, 22 September 13
  39. 39. On a human scale Sunday, 22 September 13
  40. 40. Who is available ? What do they do ? Who do they know ? What do the bring to the table? On a human scale Sunday, 22 September 13
  41. 41. Moving on from dumb, blind, unwanted & irritating advertising... ...using all push and no pull... Sunday, 22 September 13
  42. 42. To intelligent, discerning, and really useful offers of help, assistance, services... Sunday, 22 September 13
  43. 43. To intelligent, discerning, and really useful offers of help, assistance, services... You have been on the go since 06.30...but your favorite coffee is only 50m away... Sunday, 22 September 13
  44. 44. To intelligent, discerning, and really useful offers of help, assistance, services... You have been on the go since 06.30...but your favorite coffee is only 50m away... Your flight to Washington has just been delayed but we have a hotel room available @ $60 for the afternoon... Sunday, 22 September 13
  45. 45. To intelligent, discerning, and really useful offers of help, assistance, services... You have been on the go since 06.30...but your favorite coffee is only 50m away... A new job opportunity within 5km... Your flight to Washington has just been delayed but we have a hotel room available @ $60 for the afternoon... Sunday, 22 September 13
  46. 46. To intelligent, discerning, and really useful offers of help, assistance, services... You have been on the go since 06.30...but your favorite coffee is only 50m away... A new job opportunity within 5km... Your flight to Washington has just been delayed but we have a hotel room available @ $60 for the afternoon... Friends and colleagues in the area with availability.... Sunday, 22 September 13
  47. 47. Dumb screens and even dumber content for the masses... Sunday, 22 September 13
  48. 48. Dumb screens and even dumber content for the masses... Smart screens that are ‘me specific’ intelligent with relevant content ... Sunday, 22 September 13
  49. 49. Screens of all shapes & sizes, fixed & mobile, in every public and private space... Sunday, 22 September 13
  50. 50. Screens of all shapes & sizes, fixed & mobile, in every public and private space... proximity triggered and interactive... Sunday, 22 September 13
  51. 51. Screens of all shapes & sizes, fixed & mobile, in every public and private space... proximity triggered and interactive... ...by touch, voice and device Sunday, 22 September 13
  52. 52. Screens of all shapes & sizes, fixed & mobile, in every public and private space... proximity triggered and interactive... ...by touch, voice and device ...with info tailored to our specific needs... Sunday, 22 September 13
  53. 53. Screens of all shapes & sizes, fixed & mobile, in every public and private space... proximity triggered and interactive... ...by touch, voice and device ...with info tailored to our specific needs... . . . t h e y will also become a display service !! Sunday, 22 September 13
  54. 54. Like security... don’t even think about DIY !! Sunday, 22 September 13
  55. 55. Like security... don’t even think about DIY !! This is a highly specialized area generally way beyond most companies and organizations Sunday, 22 September 13
  56. 56. The end game is all about... Sunday, 22 September 13
  57. 57. The end game is all about... ...and it should be guarded above all else... Sunday, 22 September 13
  58. 58. COCHRANE a s s o c i a t e s cochrane.org.uk ca-global.org Thank You ! Sunday, 22 September 13
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