Marketing for future business
by Peter Cochrane, CEO & Chairman at Cochrane Associates on Jun 14, 2012
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Technology is revolutionizing the insight function and it is difficult to understate the importance and scale of change we now face; mobile devices have fundamentally changed how we interact with ...
Technology is revolutionizing the insight function and it is difficult to understate the importance and scale of change we now face; mobile devices have fundamentally changed how we interact with customers, and there are now more mobiles than people on the planet.
All business rely on accurate and timely data, but few exploit today’s modest amounts of ‘meta-data’ readily available that relates to their customers and the competition. The smart mobile revolution is about to change the depth and breadth of information and knowledge about all of us, and all things including products and services. It will be the use of that knowledge that will dictate future winners and losers. The big opportunity, and challenge, is the leveraging of an accelerating stream of data and it’s transformation into meaningful information.
The biggest changes we will see in marketing will be:
Really understanding need and what people will pay ever more vital
B2C & B2B overtaken by C2B, C2C, B2M, M2B, C2M, M2C & M2M
A move from markets of millions to markets of one!
Social media leading to ever more social buying
Far more focus and the creation of near singularities
Sucking up to the customer will be key
Taking the pain away will be the norm
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