Big - Data - Mining      The differences, gains and application areas                                                     ...
Data Mining                          Big Data                                           A close    The big                ...
What about  the data in the                                           Data  Information ?                                 ...
How people are relatedMiningData         in a limited number of         slow moving fields        Thursday, 31 January 13
But what     about the     W hy ?                                                Big Data                          Where a...
B i g                                 Who ?              ..do they work for                                               ...
Superficially they may look the same, but they are not !       What are the differences and why is this important ?        ...
Superficially they may look the same, but they are not !       What are the differences and why is this important ?        ...
Superficially they may look the same, but they are not !       What are the differences and why is this important ?        ...
Superficially they may look the same, but they are not !       What are the differences and why is this important ?        ...
Big Data               Defining what links, associations,                          relate all these people and their       ...
Big Data It is about joining the dots, plotting the relationships, seeing the sensitivities, understanding cause and effec...
Big Data       ...is all about the                          sociology of                          people, things,         ...
Big Data                          Essentially                            evolving                              global     ...
Vital ?      Why            this          all   So                                very                   is               ...
sensors            It                     anu fac ture                               M                Supply        is    ...
Where you are ?     Your mobile device       Where you have been ?     knows more and more      Where you are likely to be...
Axiom: Our future                          products, processes and                          services will demand greater  ...
Smart:     • cars     • food     • tools     • offices     • homes     • clothing     • appliances     • consumablesThursda...
But Why ??Thursday, 31 January 13
All our old management methods,                           modelingButunderstanding has                                    ...
The                                                          only game                                                    ...
And                           that                           needs                            Data                        ...
Some of the biggest  challenges ahead  are social and  analytical...and we             How do we,  are largely flying blind...
Big Data                           Appears to be                          our only choice                            if we...
ca-global.org                           cochrane.org.uk                          Thank You                             COC...
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Big Data v Data Mining

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There are as many views and definitions of Data Mining as there are people working in and on the topic. Confusion reigns and people ask; what is it; why do we need it; and isn’t it just Data Mining rebranded? In this slide deck and presentation we set the scene an highlight the differences and need for Data Mining in order to give a framework for case studies and future projects.

So - why do we need it?
The economic, industrial, commercial, social, political and sustainability problems we face cannot be successfully addressed using the management techniques and models largely inherited from the Industrial Revolution. The world no longer appears infinite in resources, slow paced, linear and stable. We now see the limitations; feel the impact of rapid change; and we can conceptualize the non-linear and unstable nature of it all! We are also starting to comprehend the scale and the need for machine assistance.

Modeling our situation !
Sophisticated computer models for weather systems are now complemented by ecological, economic, conflict and resource modeling of varying depth and accuracy. However, the key is always the accuracy and coverage of the primary data. We started with modest databases and data mining, but they mostly proved inadequate, and we are now amassing vast databases on every aspect of life - people, planet and machines. This ‘BIG DATA’ explosion demands a rethink of how, what, and where we gather data; the way we analyze and model; and the way we make decisions.

So - what is the big difference?
Data Mining was limited, planer, simple, linear and constrained to a few relationships amongst people: what they did, where they went, who they knew and so on. In contrast; Big Data is unbounded, spans all peoples and machines in all domains and activities with application to every aspect of life, business, industry, government and sustainability etc. It also takes into account the non-linear nature of relationships and events.

“Big Data is an almost unconscious outcome of the desire and need to sustain all peoples on a rapidly smaller looking planet”

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Big Data v Data Mining

  1. 1. Big - Data - Mining The differences, gains and application areas Peter Cochrane cochrane.org.uk ca-global.org COCHRANE a s s o c i a t e sThursday, 31 January 13
  2. 2. Data Mining Big Data A close The big up view picture Lots of detail Lots of relationshipsThursday, 31 January 13
  3. 3. What about the data in the Data Information ? Mining What the information is comprised of, and all the related data...or vice versa !Thursday, 31 January 13
  4. 4. How people are relatedMiningData in a limited number of slow moving fields Thursday, 31 January 13
  5. 5. But what about the W hy ? Big Data Where are the commonalities, relationships, and causalities hidden in the bigger picture ?Thursday, 31 January 13
  6. 6. B i g Who ? ..do they work for ..do they know Data ..employ +++ Why ? ..are these people meeting ...do they buy the same xxx ...wear the same yyy ...eat the same zzz ++++ ...binds them together What ? ...are they doing/planning ...do they have in common +++Thursday, 31 January 13
  7. 7. Superficially they may look the same, but they are not ! What are the differences and why is this important ? Head Teacher Fraudster High Net Worth Solvent Investor 1078653271Thursday, 31 January 13
  8. 8. Superficially they may look the same, but they are not ! What are the differences and why is this important ? Head Teacher Fraudster High Net Worth Solvent Investor 1078653271 DoB Family Friends Food SAME Town Funding Society Music Home Education Opportunity ClothingThursday, 31 January 13
  9. 9. Superficially they may look the same, but they are not ! What are the differences and why is this important ? Head Teacher Fraudster High Net Worth Solvent Investor 1078653271 Morals Wealth Fears DIFFERENT Desires Banking Hopes Relationships Ambitions Purchases DoB Family Friends Food SAME Town Funding Society Music Home Education Opportunity ClothingThursday, 31 January 13
  10. 10. Superficially they may look the same, but they are not ! What are the differences and why is this important ? Head Teacher Fraudster High Net Worth Solvent Investor 1078653271 Morals Wealth Fears DIFFERENT Desires Banking Hopes Relationships Ambitions Purchases Why ? DoB happens next and where is this going ? What Family Friends Food SAME Town Funding Society Music Home Education Opportunity ClothingThursday, 31 January 13
  11. 11. Big Data Defining what links, associations, relate all these people and their friends and families turns out to be complex and dynamic in hy p e r s p a c e . . . wa y beyond any human capacity to fathomThursday, 31 January 13
  12. 12. Big Data It is about joining the dots, plotting the relationships, seeing the sensitivities, understanding cause and effectThursday, 31 January 13
  13. 13. Big Data ...is all about the sociology of people, things, and machines !Thursday, 31 January 13
  14. 14. Big Data Essentially evolving global long term liveThursday, 31 January 13
  15. 15. Vital ? Why this all So very is po Im nt rtaThursday, 31 January 13
  16. 16. sensors It anu fac ture M Supply is In s urant e c about the em en c e na g e n Production sustainability Ma e f D ity el Sec ur T r av reof societies C adealing with finite e il $$$ Logis ta Comresources, growth R m tics erce and change Law He alth & Green Order Sustaina bilityThursday, 31 January 13
  17. 17. Where you are ? Your mobile device Where you have been ? knows more and more Where you are likely to be going to ? Who you have met ? about you day by day ! Who you are going to meet ? Who you call ? Who calls you ? Who you TXT - IM - Link ? All your contacts All your urls All you passwords What you are doing now ? What have you done in the past ? What games you play ? What apps you use ? What music you listen to...? What you watch...? What you read...? ++++++++++Thursday, 31 January 13
  18. 18. Axiom: Our future products, processes and services will demand greater embedded intelligence and communication in order to affect material and energy efficiencies...Thursday, 31 January 13
  19. 19. Smart: • cars • food • tools • offices • homes • clothing • appliances • consumablesThursday, 31 January 13
  20. 20. But Why ??Thursday, 31 January 13
  21. 21. All our old management methods, modelingButunderstanding has and Why ??Thursday, 31 January 13 run out of steam !
  22. 22. The only game i n t ow n t h a t might work for us Computer modeling, iteration and war gaming in a n-dimensional space at speed where the data input and base assumptions are no longer constants, or indeed, linear as we have happily assumed in the past!Thursday, 31 January 13
  23. 23. And that needs Data lots and lots of DataThursday, 31 January 13
  24. 24. Some of the biggest challenges ahead are social and analytical...and we How do we, are largely flying blind and every society benefit whilst we transit to sustainable models and new ways of ...and we appear to . living ? . have no choice !Thursday, 31 January 13
  25. 25. Big Data Appears to be our only choice if we are to progress and prosperThursday, 31 January 13
  26. 26. ca-global.org cochrane.org.uk Thank You COCHRANE a s s o c i a t e sThursday, 31 January 13
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