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Big Data v Data Mining
 

Big Data v Data Mining

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There are as many views and definitions of Data Mining as there are people working in and on the topic. Confusion reigns and people ask; what is it; why do we need it; and isn’t it just Data Mining ...

There are as many views and definitions of Data Mining as there are people working in and on the topic. Confusion reigns and people ask; what is it; why do we need it; and isn’t it just Data Mining rebranded? In this slide deck and presentation we set the scene an highlight the differences and need for Data Mining in order to give a framework for case studies and future projects.

So - why do we need it?
The economic, industrial, commercial, social, political and sustainability problems we face cannot be successfully addressed using the management techniques and models largely inherited from the Industrial Revolution. The world no longer appears infinite in resources, slow paced, linear and stable. We now see the limitations; feel the impact of rapid change; and we can conceptualize the non-linear and unstable nature of it all! We are also starting to comprehend the scale and the need for machine assistance.

Modeling our situation !
Sophisticated computer models for weather systems are now complemented by ecological, economic, conflict and resource modeling of varying depth and accuracy. However, the key is always the accuracy and coverage of the primary data. We started with modest databases and data mining, but they mostly proved inadequate, and we are now amassing vast databases on every aspect of life - people, planet and machines. This ‘BIG DATA’ explosion demands a rethink of how, what, and where we gather data; the way we analyze and model; and the way we make decisions.

So - what is the big difference?
Data Mining was limited, planer, simple, linear and constrained to a few relationships amongst people: what they did, where they went, who they knew and so on. In contrast; Big Data is unbounded, spans all peoples and machines in all domains and activities with application to every aspect of life, business, industry, government and sustainability etc. It also takes into account the non-linear nature of relationships and events.

“Big Data is an almost unconscious outcome of the desire and need to sustain all peoples on a rapidly smaller looking planet”

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    Big Data v Data Mining Big Data v Data Mining Presentation Transcript

    • Big - Data - Mining The differences, gains and application areas Peter Cochrane cochrane.org.uk ca-global.org COCHRANE a s s o c i a t e sThursday, 31 January 13
    • Data Mining Big Data A close The big up view picture Lots of detail Lots of relationshipsThursday, 31 January 13
    • What about the data in the Data Information ? Mining What the information is comprised of, and all the related data...or vice versa !Thursday, 31 January 13
    • How people are relatedMiningData in a limited number of slow moving fields Thursday, 31 January 13
    • But what about the W hy ? Big Data Where are the commonalities, relationships, and causalities hidden in the bigger picture ?Thursday, 31 January 13
    • B i g Who ? ..do they work for ..do they know Data ..employ +++ Why ? ..are these people meeting ...do they buy the same xxx ...wear the same yyy ...eat the same zzz ++++ ...binds them together What ? ...are they doing/planning ...do they have in common +++Thursday, 31 January 13
    • Superficially they may look the same, but they are not ! What are the differences and why is this important ? Head Teacher Fraudster High Net Worth Solvent Investor 1078653271Thursday, 31 January 13
    • Superficially they may look the same, but they are not ! What are the differences and why is this important ? Head Teacher Fraudster High Net Worth Solvent Investor 1078653271 DoB Family Friends Food SAME Town Funding Society Music Home Education Opportunity ClothingThursday, 31 January 13
    • Superficially they may look the same, but they are not ! What are the differences and why is this important ? Head Teacher Fraudster High Net Worth Solvent Investor 1078653271 Morals Wealth Fears DIFFERENT Desires Banking Hopes Relationships Ambitions Purchases DoB Family Friends Food SAME Town Funding Society Music Home Education Opportunity ClothingThursday, 31 January 13
    • Superficially they may look the same, but they are not ! What are the differences and why is this important ? Head Teacher Fraudster High Net Worth Solvent Investor 1078653271 Morals Wealth Fears DIFFERENT Desires Banking Hopes Relationships Ambitions Purchases Why ? DoB happens next and where is this going ? What Family Friends Food SAME Town Funding Society Music Home Education Opportunity ClothingThursday, 31 January 13
    • Big Data Defining what links, associations, relate all these people and their friends and families turns out to be complex and dynamic in hy p e r s p a c e . . . wa y beyond any human capacity to fathomThursday, 31 January 13
    • Big Data It is about joining the dots, plotting the relationships, seeing the sensitivities, understanding cause and effectThursday, 31 January 13
    • Big Data ...is all about the sociology of people, things, and machines !Thursday, 31 January 13
    • Big Data Essentially evolving global long term liveThursday, 31 January 13
    • Vital ? Why this all So very is po Im nt rtaThursday, 31 January 13
    • sensors It anu fac ture M Supply is In s urant e c about the em en c e na g e n Production sustainability Ma e f D ity el Sec ur T r av reof societies C adealing with finite e il $$$ Logis ta Comresources, growth R m tics erce and change Law He alth & Green Order Sustaina bilityThursday, 31 January 13
    • Where you are ? Your mobile device Where you have been ? knows more and more Where you are likely to be going to ? Who you have met ? about you day by day ! Who you are going to meet ? Who you call ? Who calls you ? Who you TXT - IM - Link ? All your contacts All your urls All you passwords What you are doing now ? What have you done in the past ? What games you play ? What apps you use ? What music you listen to...? What you watch...? What you read...? ++++++++++Thursday, 31 January 13
    • Axiom: Our future products, processes and services will demand greater embedded intelligence and communication in order to affect material and energy efficiencies...Thursday, 31 January 13
    • Smart: • cars • food • tools • offices • homes • clothing • appliances • consumablesThursday, 31 January 13
    • But Why ??Thursday, 31 January 13
    • All our old management methods, modelingButunderstanding has and Why ??Thursday, 31 January 13 run out of steam !
    • The only game i n t ow n t h a t might work for us Computer modeling, iteration and war gaming in a n-dimensional space at speed where the data input and base assumptions are no longer constants, or indeed, linear as we have happily assumed in the past!Thursday, 31 January 13
    • And that needs Data lots and lots of DataThursday, 31 January 13
    • Some of the biggest challenges ahead are social and analytical...and we How do we, are largely flying blind and every society benefit whilst we transit to sustainable models and new ways of ...and we appear to . living ? . have no choice !Thursday, 31 January 13
    • Big Data Appears to be our only choice if we are to progress and prosperThursday, 31 January 13
    • ca-global.org cochrane.org.uk Thank You COCHRANE a s s o c i a t e sThursday, 31 January 13