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Water is a very important component of life. There is more water than land on planet earth. but most of it is highly saline. There is much less freshwater, essential for human existence and for industrial processes and agriculture. and as population grows it is likely that good freshwater will be in increasingly short supply. Drought is ugly. The management of water has not been a priority in the past, but it is becoming increasingly more important. MDIA is a part of the framework of metrics that will facilitate better decisions in relation to water.