7. Welcome!
!
• Who am I?!
!
• What are We doing here?!
!
• What’s it going to take to get there?!
8. !
!
!
* Social media doesn’t replace what we
currently do. It simply complements it.!
!
*Don’t confuse social networking with
social ‘notworking’.!
!
*Old school is still gooood!!
!
*Belly to Belly is still where it’s at!
9. !
!
! ! !
If you knew your biggest competitor !
was going ‘100% Digital’ in the next 6
months, what would you do? !
!
1. Nothing.. We have ‘online’ nailed..!
!
2. Panic.. We’re miles behind already..!
!
3. Act promptly to get an edge fast!
!
4. Its just a fad. No-one uses ‘Online’
16. 58/31
Our face to face communication methods!
!
Our online communication methods and channels!
!
Our devices for communicating messages and info!
!
Our response times for communication!
!
Our vocabulary in our communication - other generations!
•Does 58/31 affect these things?
20. OFFLINE RE Agent (DJ!)!
• Chamber of
Commerce!
• Footy Club!
• Local School!
• Post Office!
• Waves hello!
• Pillar of the
Community
•ONLINE RE Agent!
!
• Facebook !
• (personal use to check
on kids)!
!
• Twitter !
• (he’s heard of it)!
!
• YouTube !
• (watched a funny cat
video once)!
!
• LinkedIn !
• (gets annoying emails
from them)
Digital Twin ?
24. •2012 - 208,000 photos
uploaded per minute !
•2014 - 243,000 photos
uploaded per minute
25. ARE YOU THERE?
!
ARE YOUR SETTINGS LOCKED DOWN?
!
DO YOU USE ‘LISTS’?
!
DO YOU POST WITH A PURPOSE?
!
HAVE YOU CREATED A CONVERSATION CALENDAR?
!
DO YOU POST LISTINGS ON YOUR PROFILE?
!
DO YOU KNOW THE DIFFERENCE BETWEEN A PAGE
AND A PROFILE?
!
HAVE YOU RUN FACEBOOK ADS?
31. HAVE YOU CREATED YOUR CHANNEL!
!
ARE YOU CREATING VIDEOS FOR ALL STOCK?!
!
DO YOU HAVE A PROFILE VIDEO?!
! - ON YOUR COMPANY WEBSITE!
! -ON YOUR OWN SITE!
! -ON YOUR EMAIL STATIONERY?!
HAVE YOU CREATED NEIGHBOURHOOD VIDEOS?!
DO YOU HAVE TESTIMONIAL VIDEOS FROM ALL YOUR
CLIENTS?!
!
!
32. •2012 - 2 million
searches per minute!
•2014 3.5 million
searches per minute
33. •2012 - 100 new
accounts per
minute!
•2014 - 120 new
accounts per
minute
34. HAVE YOU COMPLETED YOUR
ACCOUNT SETUP?!
PROFESSIONAL PIC!
PROFESSIONAL TITLE?!
FULL RESUME?!
SUCCESS INDICATORS?!
LOTS OF RECOMMENDATIONS?!
GROWN YOUR SPHERE? !
CONVERSATION CALENDAR?!
REGULARLY INSTIGATE ENGAGEMENT? !
56. Other Visual Marketing Sites:
!
Pinterest (80%+ Women, 18-49yrs old)
!
Instagram (IGers Community - Miamism)
!
Canva.com (easy way to create visuals)
57. EXAMPLE: Residential Agent In New Zealand
WHY = Magnificent POD, Create Connections with
Community, Top of Mind, Be the TLA, SEO
HOW =!
!
Magnificent POD - Video/YouTube!
!
Create Connections w/Community- Commenting on local pages!
!
Be the TLA - Websites/Blogs!
!
Top of Mind - Facebook!
!
SEO - Any and all!
67. • IDENTIFY YOUR WHY
• Pick One or Two Things
• Be Awesome
!
• KNOW HOW TO ACCOMPLISH THAT
• Have a Plan
• MAKE IT YOUR MANTRA:
!
Content is King.
Context is Queen.
Consistency is Key.