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Rethink it
Rethink it
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Rethink it

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  • Highlights:This is a proof slide, where we want to discuss that respected analysts are behind rethinking and reshaping IT management. The point is to demonstrate that IT transformation is present and cloud is a safe path.Script:And this convergence is bringing change. It is forcing businesses to rethink, reshape and reimagine IT. Gartner predicts that almost half of CIOs will operate the majority of their applications and infrastructures via cloud technologies. This change over the next five years will require CIOs and businesses to revisit what IT is all about and lead it through a process of “creative destruction.”Whether you like the notion of creative destruction or not, most enterprises realize the need for IT transformation is now. The challenge is how. How to change IT without ripping and replacing current investments. Where to define the starting point and perhaps more importantly, where to set the end point, so that you can measure the distance traveled and recognize when you have achieved goals in terms of the benefit changes within your business.Because every organization is different – with its own challenges -- the change map will be different for every organization. There is not one, prescriptive answer or silver bullet for effective IT change. This presentation seeks to resolve the IT transformation challenge by providing a structured approach to “creative destruction.”Let’s start by looking at IT and the Business ….=============================================Gartner: Reimagining IT: The 2011 CIO Agenda, Jan 2011
  • Highlights:The current situation in most enterprises is a problem: IT and Business have defined roles with different goals that aren’t necessarily connected.Script:Is this a familiar situation in your business? It is in many businesses. Here, the purpose of each role is simply defined, showing different goals that aren’t necessarily connected. IT is responsible for… providing business with the services it needs, when it needs it, within the constraints of available budget and resources.Business leaders are responsible for… creating sustainable value while effectively responding to a dynamic market, changing workforce and business environments.In short, the job of IT comes down to two disciplines:Provisioning or supplying IT services, including development and testing, applications and operations -- on time, as specified, within budget and consistently across users in a changing IT landscapeAnd Economy or the cost of supplying those services, which includes getting the most out of finite resources, optimizing costs by reducing and avoiding spending, making costs transparent, governing investments and helping to make the right investment decisions, increasing utilization,improving performance and returns, and more.While the job of business is to:Find new sources of value or innovation – such as asking how cloud can offer new sources of revenue by helping to create something new or improve an existing business situation, how financial performance and shareholder value is driven by the company’s “value proposition” of its products and services and whether IT is part of that value proposition. Sustain value through agility, including figuring out how to anticipate and adapt to change quickly and effectively, how to sense and respond to continuous changes, how to avoid disruptions and maintain continuity when value is being achieved.
  • Highlights:In a smaller group setting, this slide is ideal for beginning the conversation around defining and understanding the business value of a particular company.Script:Ultimately it’s a supplier/consumer relationship between two familiar parties. However change is happening in these roles and around our businesses … and specifically the disciplines underpinning each role
  • Highlights:Change is accelerating in both IT and business, and cloud computing is driving it. Script:A recent Gartner report contains some from thought-provoking predictions for IT organizations and users in the coming years.Gartner predicts:By 2013 - 80% of businesses will support a workforce using tablets. By 2014 - 90% of organizations will support corporate applications on personal devices. By 2015 - New revenue generated each year by IT will determine the annual compensation of most new Global 2000 CIOsThe rate of change is accelerating in both IT and business, and it is largelybeing driven by the growing adoption of cloud technologies. VMware CTO Paul Strong concurs. Cloud it is not just about technology. Cloud fundamentally changes business models. That is why cloud is truly a revolution.Today businesses are beginning to understand the potential of cloud computing and are looking to IT embrace the benefits that the cloud enables. A real example of this is how IT agility is improved by cloud, which in turn leads to improved business agility. This was the conclusion of corporate decision makers whoparticipated in a Business Agility survey conducted by independent market research firm AbsolutData for VMware. =======Gartner's Top Predictions for IT Organizations and Users, 2011 and Beyond: IT's Growing Transparency
  • Highlights:The conventional relationship between IT and Business is changing—evolving to reflect the breaking down of their exclusive roles of supplier and consumer.IT as a Service means everyone must Rethink IT: IT must rethink how it delivers the right service at the right price to deliver competitive advantage. Business has to rethink how it consumes IT services from a potential variety of suppliers to create value beyond efficiency benefits.Script:With all of this external change,it’s not surprising that the internal relationship is changing between Business and IT and the conventional, exclusive roles between IT and Business are breaking down. Where before it was simply IT, IT has been replaced by “IT as a service.” And, as Gartner predicts, Business is not, may not be, the only consumer. Similarly, IT is unlikely to be the only supplier to the business, which is already a growing trend with line-of-business owners buying external IT services and expensing the cost, unbeknown to IT.In this new, changing model:If you are on the IT side: your competitive advantage is now determined by your ability to provision the right services at the right price. If you are on the Business side: your competitive advantage is determined by the ability to offer the right capability at the right time. In this new, changing model, there is a mutual imperative to RethinkIT.For Business, that means better defining value, which then drives IT to create demand. It means rethinking how Business consumes IT services from a potential variety of suppliers to create value beyond efficiency benefits. When Business rethinks IT, it thinks about its company’s value proposition as more than its tangible end product. It thinks about how IT services can improve every customer touch point, from selection, to order to intake to payment to problem resolution, allowing IT services to become differentiating “capabilities.” Rethinking IT gives Business a source of sustainable competitive advantage if the right capabilities can be offered at the right time. For example, think about how you buy a book on Amazon.com. That interaction is more than a simple transaction. Business has defined the value and IT has created new capabilities to enhance the buying experience—from how you choose books to the delivery methods to your payment models. In this changing model, IT is generating its own revenue by serving others; thinking of IT services as raw materials, then adding value so that others purchase that value at a premium.
  • Highlights:This slide is intended to remove technology from the conversation for a minute, so customers can think about their own business and how they might change it.It is designed to set up new thinking around the four primary IT and Business disciplines already discussed – provision, economy, value and agility.Script:Rethinking need not be a daunting challenge, rather one to enjoy in a spirit of creative destruction. Design change happens all the time. Just look at the objects that surround us. Chairs – Bicycles – Cars …Good design is all about rethinking the object. The purpose of the object remains essentially the same, yet the way it is constructed is different. Different materials are used. Different manufacturing processes and end-user needs are taken into consideration. Good design learns from the past, leverages best practices and applies something new. It’s evolution not revolution. How can we similarly evolve the supplier consumer/relationship? One approach is to think about definitions. What might be the defining characteristics for the “as is” and “can be” scenarios for each of the disciplines already discussed – provision, economy, value and agility?
  • Highlights:This slide is for illustration only – do not try to cover every area on this slide - it is intended to be high level and show characteristics in a future state, rather than product-specific information.Companies can use this as a strategy map to chart a path forward in terms understood and chosen by both Business and IT.The main point is that rethinking should focus on taking an evolutionary approach – not a rip and replace approachIn a smaller group setting, this slide is an ideal place to break the audience into groups for a mini-workshop where they can define the high-level goals, then break each goal down, defining people, process and technology and then further breaking those down into specific products.Script:By way of illustration, here we are showing a number of transformations possibilities. If it is helpful, you can use this structured approach and strategy map to chart a path forward in terms understood and chosen by both Business and IT. What is most important here is that the focus is not on throwing away existing IT assets and starting fresh. Instead, the focus is building, adding on, transforming, what is already there. Just thinking about each discipline scenario from a different perspective. For example, for agility, if IT is always delivering late, wouldn’t it be great if IT services evolved to be always on demand? If the IT department is large, what about rethinking provisioning from a Project Office to Infrastructure as a Service that automates provisioning? For economics, instead of looking at the cost structure, what about focusing on cost optimization? What about value? When you rethink alignment, think about about flexibility, synchronization, supply/demand, planning and control, governance and management. When you rethink delivery, think about how you provision, supply, give access to and make available services.Collectively your choices define a mutual imperative for both business and IT to rethink IT, and although the way you meet these changes may vary, three key elements are constant: quality, security and compliance. These three key pillars to solid IT and Business operations must remain unchanged.
  • Highlights:This slide is for illustration only – do not try to cover every area on this slide - it is intended to be high level and show characteristics in a future state, rather than product-specific information.Companies can use this as a strategy map to chart a path forward in terms understood and chosen by both Business and IT.The main point is that rethinking should focus on taking an evolutionary approach – not a rip and replace approachIn a smaller group setting, this slide is an ideal place to break the audience into groups for a mini-workshop where they can define the high-level goals, then break each goal down, defining people, process and technology and then further breaking those down into specific products.Script:By way of illustration, here we are showing a number of transformations possibilities. If it is helpful, you can use this structured approach and strategy map to chart a path forward in terms understood and chosen by both Business and IT. What is most important here is that the focus is not on throwing away existing IT assets and starting fresh. Instead, the focus is building, adding on, transforming, what is already there. Just thinking about each discipline scenario from a different perspective. For example, for agility, if IT is always delivering late, wouldn’t it be great if IT services evolved to be always on demand? If the IT department is large, what about rethinking provisioning from a Project Office to Infrastructure as a Service that automates provisioning? For economics, instead of looking at the cost structure, what about focusing on cost optimization? What about value? When you rethink alignment, think about about flexibility, synchronization, supply/demand, planning and control, governance and management. When you rethink delivery, think about how you provision, supply, give access to and make available services.Collectively your choices define a mutual imperative for both business and IT to rethink IT, and although the way you meet these changes may vary, three key elements are constant: quality, security and compliance. These three key pillars to solid IT and Business operations must remain unchanged.
  • Highlights:This slide is for illustration only – do not try to cover every area on this slide - it is intended to be high level and show characteristics in a future state, rather than product-specific information.Companies can use this as a strategy map to chart a path forward in terms understood and chosen by both Business and IT.The main point is that rethinking should focus on taking an evolutionary approach – not a rip and replace approachIn a smaller group setting, this slide is an ideal place to break the audience into groups for a mini-workshop where they can define the high-level goals, then break each goal down, defining people, process and technology and then further breaking those down into specific products.Script:By way of illustration, here we are showing a number of transformations possibilities. If it is helpful, you can use this structured approach and strategy map to chart a path forward in terms understood and chosen by both Business and IT. What is most important here is that the focus is not on throwing away existing IT assets and starting fresh. Instead, the focus is building, adding on, transforming, what is already there. Just thinking about each discipline scenario from a different perspective. For example, for agility, if IT is always delivering late, wouldn’t it be great if IT services evolved to be always on demand? If the IT department is large, what about rethinking provisioning from a Project Office to Infrastructure as a Service that automates provisioning? For economics, instead of looking at the cost structure, what about focusing on cost optimization? What about value? When you rethink alignment, think about about flexibility, synchronization, supply/demand, planning and control, governance and management. When you rethink delivery, think about how you provision, supply, give access to and make available services.Collectively your choices define a mutual imperative for both business and IT to rethink IT, and although the way you meet these changes may vary, three key elements are constant: quality, security and compliance. These three key pillars to solid IT and Business operations must remain unchanged.
  • Highlights:Introduce the VMware ‘your cloud’ approach.Script:We’ve talked a bit about the imperative to change and implicit in the conversation is cloud. Just as the business case will differ from company to company, so will the implementation of cloud. Although cloud computing is a standardized approach to computing, there is no one-size-fits-all when it comes to cloud computing. This is why VMware prefers to talk about “your cloud.”Depending on your business, you will want to approach cloud computing differently. Do you want an internal private cloud? Do you want to leverage public cloud services? Do you want a combination?  In other words, it's not about THE cloud, it's about YOUR cloud. VMware's unrivaled experience, customer base and partner pool can help you move beyond current IT limitations, to your cloud—where you can accelerate IT which, in turn accelerates meaningful results for your business.
  • Highlights:Set up VMware’s capabilities and experience in delivering your cloud.Script:But cloud is a potentially confusing subject. New terms and acronyms abound.Private CloudPublic CloudHybrid CloudCommunity CloudInfrastructure as a Service (IaaS)Platform as a Service (PaaS)Software as a Service (SaaS)Desktop as a Service (DaaS)VirtualizationElasticityMulti-tenancyScalabilityMeasured serviceWhat has VMware done to RethinkIT? The foundation of cloud computing, virtualization is our heritage. But that doesn’t mean our pioneering has stopped there. It hasn’t. VMware continues to redefine the scope of virtualization for the new era of cloud computing. Today, we are rethinking IT in terms of advanced capabilities that enable:Business-Critical Application TransformationEnterprise Hybrid CloudZero-Touch InfrastructureApplication ModernizationBuilding New, Cloud-Ready ApplicationsPrivate PaaS / App FactoryDesktop Modernization that reduces total cost of ownershipDesktop Modernization to deliver secure applications and dataUser-centric computing where you manage users, not devices
  • Highlights:Introduce how VMware envisions the new IT stack for cloud computing.Script:We are also rethinking the IT stack. VMware delivers a new cloud stack consisting of three core layers: Cloud Infrastructure and Management, Cloud Application Platform and End-User Computing. This new stack helps enterprises to: • Build intelligent virtual infrastructure that preserves and extends their existing investments in applications and infrastructure. • Modernize today’s applications and build robust, cloud-ready applications for the future. • Deliver end-user freedom, yet allow IT to maintain control. Together, VMware solutions for these areas maximize IT efficiency and agility, while enhancing service availability, security and control. VMware is also committed to supporting an open ecosystem: customers have a choice of infrastructure hardware, operating systems, cloud service providers and an open platform that provides application portability. With its commitment to open source development and open standards, VMware ensures customer flexibility and freedom of choice. Let’s take a brief look at each layer in the new IT stack as consider the way in which VMware provides benefit for both IT and business
  • Zero touch automationPolicy driven serviceCloud interoperabilityAlways availableSelf serviceBusiness scalabilityHighlights:An overview of VMware Cloud Infrastructure and Management.Script:As enterprises begin to virtualize, they start to increasingly standardize and automate operations, allowing the underlying virtualization software to monitor, manage and dynamically adjust the computing environment to meet the needs of applications. This starts the process of realizing the benefits of cloud computing. How can the Business be more agile and IT keep up? VMware uses the abstraction and encapsulation properties of virtualization and our infrastructure platform to deliver more control with policy-based service assurance at every layer of the stack. Our management tools help you define and automatically enforce self-service and control policies, so that you can always achieve quality of service metrics and meet security and compliance standards.Performance management takes on a new dimension in highly virtualized environments because traditional management tools with static thresholds and alerts cannot keep up with the dynamic nature of infrastructure and applications. Your team must have management solutions that support your flexible, business-ready architecture.VMwaredelivers a new generation of real-time infrastructure and operations solutions that correlate performance data and learn the behavior of your entire IT infrastructure. Our solutions help you to detect abnormalities, isolate the root cause and deliver early warnings of degrading performance before services are affected.
  • Highlights:More detail about how VMware is rethinking IT Management.VMware is simplifying management by encapsulating and automating management at each layer.Each layer will interact with the others based on agreed up cost, SLA and compliance parameters.Script:More flexible, dynamic and converged infrastructure is creating an inflection point for IT management. It requires you to rethink your approach to IT management, particularly if you are considering or beginning to build a private cloud with self-service access to IT services. VMware provides proven virtualization and cloud infrastructure and management solutions with automatedmanagement capabilities to ensure you achieve the maximum efficiency, agility and control you want and need from your infrastructure and operations. VMware is simplifying management by encapsulating and automating management at each layer. Each layer will interact with the others based on agreed up cost, service level agreements and compliance parameters.Let’s look at our strategy and approach to enable this at each layer.In principal, we fundamentally believe that in the cloud era management must be built into the system and not an afterthought. We are leveraging our strength and leadership in Infrastructure and management solutions and now applications (with Spring)and connecting them to enable our customers to achieve IT as a Service. Specifically, we are focused on providing three distinct solutions:FIRST - Operations management for virtualization & cloud infrastructuresSECOND – Application provisioning and performance management THIRD – End user provisioning, self service and financial management
  • Highlights:An overview of the VMware Cloud Application Platform.Script:Today’s applications are increasingly web-oriented, dynamic, data-intensive and virtualized. Addressing these trends can be difficult if your enterpriseis still using development tools conceived and designed in the pre-cloud era. Chances are they not flexible or robust enough to achieve today’s goals.VMware offers a solution that enables enterprisesto modernize current applications and deliver new ones more quickly than ever. The VMware cloud application platform is the industry’s most productive, cost-effective and future-proof solution for building, running and managing modern applications in the datacenter, whether it is your own or a service provider’s. How does it help IT with provisioning? The VMware vFabric Cloud Application Platform accelerates the provisioning of all application platform services, making them rapidly available, and includes a data management platform that provides real-time access to globally distributed data.
  • Highlights:More detail into the VMware Cloud Application Platform.Script:Now that developers have all of the necessary tools and frameworks to build new applications, they need a platform that can optimally run their applications.VMware deliversa modern cloudapplicationplatform that provides a lighter-weight application runtime, efficiently manages access to large volumes of data, and opens up new ways for applications inside and outside the datacenter to communicate through:[CLICK] Lightweight application server that can be instantaneously provisioned and elastically scaled[CLICK] Data management platform that provides real-time access to globally distributed data[CLICK] Cloud-ready messaging service that facilitates communications between applications inside and outside the datacenterMoreover, the VMware modern platform is built with performance in mind. By providing transparent visibility into the performance of the applications and underlying infrastructure, new levels of agility can be driven through policy-driven automation and application-level SLAs that drive proactive operational behavior through such services as: [CLICK] Web server / load balancing service that is able to dynamically route requests to an application server for processing[CLICK] Proactive performance management services powered by transparent visibility into applications and infrastructure [CLICK] Policy-based configuration and provisioning services that automate the process of running and managing an application
  • Highlights:More detail into the VMware Cloud Application Platform and how VMware is rethinking data for the cloud.Script:VMware offers next-generation data management for cloud and enterprise applications.A core component of the vFabric Cloud Application Platform, GemFire is the ideal data management solution for modern applications. It blends advanced techniques like replication, partitioning, data-aware routing, and continuous querying to deliver what databases can’t: real-time, elastically scalable data access. With it, you get horizontal scale, dramatically faster throughput, minimal latencies, and continuous availability—together with all the reliability and data management capabilities of a database.
  • Highlights:An overview of VMware End-User Computing.Script:With the end-user landscape changing at breakneck speed, the diversity of operating systems, applications and devices exploding, and the line between personal and professional technology blurring, there is much to consider as enterprises evolve to a new approach. The primary dilemma: users want more freedom and convenience, but IT wants control over critical processes and data.   VMware solutions are ideal for IT organizations under pressure to embrace new approaches and end-user devices while maintaining control and security. By giving users choice in how they use IT, enterprisescan make users more productive and engaged. How does modernizing the desktop enhance Business value? IT may think it is producing the best application or service for its users, but if end users don’t like it they won’t use it. That is why IT needs to ensure it is meeting user expectations. In addition, given the rate of change in the end user workforce, IT must ensure secure access for remote users and multiple devices. VMware makes this possible by providing end user flexibility with IT control.
  • Highlights:A more detailed look at VMware End-User Computing.Script:VMware can help evolve legacy desktop computing investment into a more modern, user-centric application and data delivery model, freed from the constraints of traditional desktop computing—all while reducing support and maintenance expenses. This pragmatic approach to end-user computing allows IT organizations to begin by managing desktops as a cloud-based service, with all of the resiliency, security and operational advantages of VMware’s robust infrastructure solutions. With this approach, IT teams can secure end-user devices while providing a more flexible, modern experience for users—no matter what device they are using.
  • The link between IT and end-users is applications. Existing applications, new applications that will be developed to support new business value, and the increasing emergence of SaaS apps in the business.<click>And these applications will be sourced from existing datacenters, as well as from external cloud services.<click>And of course end users will access these applications from a growing variety of devices. This creates the new IT landscape that must be addressed in the new world of cloud computing. An approach based on cloud computing promises new benefits to the business:<click> A more flexible, and efficient infrastructure upon which the journey to IT agility will begin. <click>A new generation of enterprise applications, that will represent the convergence of the type of end-user experience we see in the consumer world, with the requirements of the enterprise.<click>And finally, a more empowered mobile workforce, that doesn’t compromise the security of corporate assets and data.
  • Highlights:This slide is designed to reinforce VMware’s leadership. It should be delivered with conviction. Only VMware can make these claims.Script:VMware is more than virtualization. We have rethought IT and we are committed to enabling your cloud, so you can accelerate IT and in turn, accelerate your business.VMware is the global leader in virtualization and cloud infrastructure. We transform cloud technology into business solutions, accelerating IT by reducing complexity and enabling more flexible, agile service delivery. We leveraging VMware vSphere, the most widely deployed foundation for cloud computing, to enable enterprises to adopt a cloud model – private, public or hybrid – that addresses their unique business challenges. Our approach speeds the transition to cloud computing while preserving existing investments and improving security and control. VMware has more than 250,000 customers and 25,000 partners. Together, we help organizations of all sizes to lower costs, increase business agility and ensure freedom of choice.
  • Transcript

    • 1. © 2010 VMware Inc. All rights reserved Rethink IT Defining a Vision of Your Cloud Peter Barnes Director Enterprise Solutions, EMEA
    • 2. 2 Rethink – Reshape – Reimagine …. 2010 was a year of economic, strategic and technological transitions and achievements that have made IT stronger. Over the next five years, almost half of all CIOs expect to operate the majority of their applications and infrastructures via cloud technologies. This change requires that CIOs reimagine IT and lead it through a process of “creative destruction.” CIOs need to reimagine IT to support growth and competitive advantage Gartner- Reimagining IT: The 2011 CIO Agenda, January 2011
    • 3. 3 IT & Business – Roles and Disciplines “As the CIO, it’s my responsibility to provide business with the services it needs, when it needs it, within the constraints of budget and resources available.” “As the CEO, it’s my responsibility to create sustainable value whilst being responsive to a dynamic market, changing workforce and business environment.” Economy Govern costs, get best from resources Agility Anticipate and respond to change Provision Deliver on need, on time Value Find new sources of value
    • 4. 5 Something Is Changing … Perhaps It Already Has 2013 2014 2015  80% of businesses will support a workforce using tablets  90% of organizations will support corporate applications on personal devices  New revenue generated each year by IT will determine the annual compensation of most new Global 2000 CIOs  80% of enterprises using external cloud services will demand independent certification that providers can restore operations and data  20% of non-IT Global 500 companies will be cloud service providers  Companies will generate 50% of Web sales via their social presence and mobile applications. “For me, this is not just about the technology, fun though I happen to think that side of things is. What Cloud fundamentally changes are business models. In this sense Cloud is truly a revolution!” Paul Strong EMEA CTO, VMware Gartner's Top Predictions for IT Organizations and Users, 2011 and Beyond: IT's Growing Transparency – Nov 2010
    • 5. 6 The Relationship is Changing Economy ValueProvision Agility IT as a Service “Business” is not the only consumer “IT” is not the only supplier Competitive Advantage Right Service at Right Price Competitive Advantage Right Capability at Right Time Enterprise Hybrid Cloud
    • 6. 7 Good Design: Same Object, Different Thinking
    • 7. 8 Rethink IT Economy  ?  ?  ? As Is Can Be Agility  ?  ?  ? Provision  ?  ?  ? Value  ?  ?  ? Quality - Security - Compliance
    • 8. 9 Rethink IT Economy  Overhead cost  CAPEX  ROI Quality - Security - Compliance +  ?  ?  ? As Is Can Be Agility  Latency, lag  Complex  Brittle Provision  Project, in-house  Limited choice  Legacy Apps Value  Productivity  Cost saving  Enables the business  ?  ?  ?  ?  ?  ?  ?  ?  ?
    • 9. 10 Rethink IT, define your vision Economy  Overhead cost  CAPEX  ROI Quality - Security - Compliance +  Pay per use  OPEX  ROA, TCO As Is Can Be Agility  Latency, lag  Complex  Brittle Provision  Project, in-house  Limited choice  Legacy Apps Value  Productivity  Cost saving  Enables the business  On-demand  Simple  Zero-touch  … As a Service  Ubiquitous access  Modern Apps  New business models  Improved initiatives  IT as revenue source
    • 10. 11 Accelerate IT. Accelerate Your Business. Economy ValueProvision Agility IT as a Service Your Cloud. Your Vision Cloud services enable new and improved business models so that I can maximize windows of opportunity – before others do! Through Cloud I am able to cost effectively provision IT services to my business customers – others will if I don’t!
    • 11. 13 VMware - Rethinking the IT Stack Cloud Infrastructure and Management Cloud Application Platform End-User Computing Your Cloud. Accelerate IT. Accelerate Your Business. Your Cloud. Accelerate IT. Accelerate Your Business.
    • 12. 14 Cloud Infrastructure and Management Automate and control highly dynamic, virtualized cloud environments. Your Cloud. Accelerate IT. Accelerate Your Business.  Policy-based automation reduces operating cost, increases agility  Cloud interoperability  Real time performance analytics across multiple virtual datacenters  “Safe” Self-service  Cost and SLA transparency and choice  Improved availability and resiliency at lower cost
    • 13. 15 IT Business Management Rethinking IT Management VMware End User Computing Management, Security, Compliance VMware Cloud Application Platform Management, Security, Compliance VMware Cloud Infrastructure and Management Management, Security, Compliance  Simplify & automate management within each layer of the IT stack • Embed management capabilities  Ensure performance contracts and policies • Encapsulate and streamline management of complete IT Services  Establish service cost, SLA and compliance  Package and link applications together with their properties
    • 14. 16 Cloud Application Platform Application Infrastructure for the Cloud Generation Your Cloud. Accelerate IT. Accelerate Your Business.  Efficient lifecycle management  Improve developer productivity through modern tools and frameworks  Built-in horizontal cloud- scale  High-performance, resilient data management  Refresh existing portfolio  Faster delivery of new apps  Preserve strategic deployment options  Leverage Open Source innovation  Incorporate mobile, social media, and other modern capabilities
    • 15. 17 Rethinking Application Services Developers & Architects And… IT Operations We need a platform that can Run these new apps. Dynamic Load Balancing Performance Management Policy Driven Automation Elastic App Server Global Data Management Cloud Messaging
    • 16. 18 Rethinking Data for the Cloud Application Data Lives Here File Systems Databases Other Data Systems Application Data Sleeps Here  Low-Latency, Linearly-Scalable, Memory-based Data Fabric • Data distribution, replication, partitioning and colocation • Pools memory and disk across many nodes  Data-aware Execution • Move functionality to the data for peak performance  Active/Continuous Querying and Event Notification • Changes are propagated to one or more "active" copies
    • 17. 19 End-User Computing Modernizing the Desktop Your Cloud. Accelerate IT. Accelerate Your Business.  Storage optimization reduces CAPEX  Simplified role based management reduces OPEX  End-user flexibility, with IT control  Flexibility to use multiple devices  Increased availability and resiliency  Access any application with application virtualization
    • 18. 20 Rethinking the Desktop Thin Client/ Zero Client Desktop Local Mode VMWARE VIEW MANAGER VMWARE VIEW COMPOSER VMWARE THINAPP Centralized Virtual Desktops Linked Clones Platform VMware vSphere For Desktops Management VMware View Manager, VMware View Composer, VMware ThinApp User Experience PCoIP, Print, Multi-Monitor Display, Multimedia, USB Redirection, Local Mode, View Client for iPad Parent Image iPad
    • 19. 21 VMware Vision - The New IT Landscape Existing Apps New Enterprise Apps SaaS Apps Public Cloud ServicesExisting Datacenters Hybrid Cloud New Generation of Enterprise Apps Combining the social, mobile experience with enterprise requirements A More Flexible, Efficient Infrastructure Exploiting modern, cost-effective hardware Creating & spanning both internal and external resource pools Empowered, Secure, Mobile Workforce Any app on any device, anytime, anywhere – securely!
    • 20. 22 Rethink VMware We Transform Cloud Technology into Business Solutions1 2 3 Private, Public or Hybrid – Your Cloud, We Enable Our Partners – Judge Us by the Company We Keep
    • 21. © 2010 VMware Inc. All rights reserved Rethink IT Defining a Vision of Your Cloud Peter Barnes Director Enterprise Solutions, EMEA

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