In Times of Change …
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© 2012 VMware Inc. All rights reserved
“In times of change learners inherit the
earth; while the learned find themselves
beautifully equipped to deal with a worl...
How and when will Cloud change your business?

You don’t know!

4
Change is Inevitable, Change is Constant

Containerization

Automation

Globalization

5

Standardization

Markets of One
Containerization

In 1956 Malcolm P.
Lean started to ship
truck trailers

6

Core of a highly
automated system for
moving ...
Containerization and IT
Software-defined Data Center

Virtualization is the container for the modern business world.
7
Automation

Using machines to
optimize productivity

8

Applied to goods and
services in every
industry

Transformed econo...
Automation and IT
Traditional IT Management
Applications & Infrastructure tightly
coupled into vertical stacks, creating
m...
Standardization

A framework of
agreements

10

Ensures quality and
interchangeability

Transforms
organizations and
innov...
Standardization and IT

HIPPA

SOX

Virtual Data Center

Virtual Data Center

SAP Prod
Virtual Data Center

SAP Dev/Test

...
Globalization

Process of
international
integration

12

Globalized trade,
outsourcing and
supply chains

Transformed
oppo...
Globalization and IT

VMware vCloud
Datacenter Service

VMware vCloud
Datacenter Service

VMware vCloud
Datacenter Service...
Markets of One

Mass production to
mass customization

14

Customer service and
value are central

Transforms the
supplier...
Markets of One and IT
From Desk-bound…

One Size Fits All

15

…to the Personal Experience

Any Where, Any Time,
On Any De...
And the Outcome of All This Is?

Instant gratification for designer
clothing or electronics (*)
Unforeseen opportunities
U...
What’s This Got to Do With Cloud?

Elastic, on-demand IT resources
at less cost than ever before
(what will you do with th...
What Some Have Already Done …

Created of a library of virtualized demonstration
environments that can be cloned on demand...
In Times of Change …
< name >
< title >

© 2012 VMware Inc. All rights reserved
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In times of change

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  • Eric Hoffer (25 July 1902 – 21 May 1983) was an American writer on social and political philosophy. http://en.wikiquote.org/wiki/Eric_Hoffer
  • Cloud is a transformation Consider other transformations, no one knew the full and broad impact. But they appear self-evident today. So commonplace or obvious that we can’t imagine a world without them.
  • Situation normal, everything must change
  • Truck trailers &gt; core of automated transport system &gt; transformed shape of world economy : made distribution cheap
  • Containers : VM’s and vDC’sCan be moved around, made secure, “contain” what the business needs – compute resourcesThis is what Cloud is all about. SecurityPerformanceContinuity
  • Machines to optimize work &gt; used in every industry &gt; transformed economic reach of mass marketsAutomation commoditizes technology (tools to do the job become cheaper) ERP digitized work processesTransformation effect:Put products and technology in economic reach of a mass market
  • Provisioning
  • Framework of agreements &gt; quality and interchangeability &gt; transforms organizations and innovationAccelerates concept to shelfAccelerates time taken for a “new” product to get to market- Automation made the product cheap, containerization made distribution cheap
  • Standard components, configured to suit needs, meeting standards setsAlso homogenous systems, no need for replication of functions like DR to build IT silo’s.=====================So what were really talking about here is creating dynamic application execution environments that have been design to meet the needs of common or unique business requirements.This reminds me of the old handyman slogan “no job’s too big, no job’s too small”.Because these containers are virtual software constructs they can expand and contract in accordance with business demand.Speaking of handymen or persons I need to ping mine to make sure we are still on track to complete my honey-do-list before I return from Vegas. lolThis new approach provides organizations with the ability to create multiple virtual data centers – or “fit for purpose” dynamic application execution environments that have been designed for specific workloads based on business requirements.At this conference, as you read VMware sales playbooks, value props, etc. you will keep hearing the term “embed”.What we are talking about is embedding operational management and monitoring into each VDC.For example, when a patch is required for a business process that needs to be HIPPA compliant all of the applications and business processes in that container will be updated without impacting other workloads.That’s a great example of policy based management.
  • Process of international integrationConnectivity and interdependence of the world&apos;s markets and businessesGlobalized trade, outsourcing and supply chains&gt; distances get shorter, things move closer &gt; Transformed opportunity, and competition
  • vCloud DirectorIT on demandFlexibiltyNew markets, expand opsLocal delivery
  • A unique product offering for each customer Mass production to mass customizationCustomer service andvalue are centralTransforms the relationship between supplier and consumercustomers perception of valueService is the difference
  • Even the applications themselves are changing.From complex, large, do everything web apps to…Intuitive, narrowly focused micro-apps optimized for small form factorsBillions / year in training, helpdesk support, and lost productivity…To intuitive, no explanation required, user interactionEstimated 17.7 billion downloads of mobile applications in 2011Scale on demandElasticity
  • There is no single answerSociety has been changed across all levels, economic, political and cultural, but perhaps the closest illustration is near immediate supply of affordable products from around the world from vendors whose revenue exceeds the GDP of some countries – and that we take this for granted.
  • The point is – don’t treat Cloud as just an IT change. It is a transformation as fundamental and significant as those shown. The outcome of which can only guessed atElastic, on-demand resources at less cost than beforeContainerization - Ship cheaper – space utilization, changes the economics of IT, move from CAPEX to OPEXAutomation – ensures quality and timelinessStandardization – collaboration, hybrid cloudsGlobalization – IT follows businessMarkets of One – IT as a ServiceEconomyAgilityFlexibility – Innovation - CollaborationAlignment ITaaS
  • SAP – competitive advantageNYSE – new service, differentiationSEGA – time to market
  • In times of change

    1. 1. In Times of Change … < name > < title > © 2012 VMware Inc. All rights reserved
    2. 2. “In times of change learners inherit the earth; while the learned find themselves beautifully equipped to deal with a world that no longer exists.” Eric Hoffer 3
    3. 3. How and when will Cloud change your business? You don’t know! 4
    4. 4. Change is Inevitable, Change is Constant Containerization Automation Globalization 5 Standardization Markets of One
    5. 5. Containerization In 1956 Malcolm P. Lean started to ship truck trailers 6 Core of a highly automated system for moving goods from anywhere, to anywhere Made shipping cheap, transforming the shape of the world economy
    6. 6. Containerization and IT Software-defined Data Center Virtualization is the container for the modern business world. 7
    7. 7. Automation Using machines to optimize productivity 8 Applied to goods and services in every industry Transformed economic reach of mass markets
    8. 8. Automation and IT Traditional IT Management Applications & Infrastructure tightly coupled into vertical stacks, creating multiple silos Cloud Management Abstraction of applications from infrastructure, with policy-based coordination & automation Cloud Infrastructure Business Agility Suffers 9 Greater Flexibility = Agility
    9. 9. Standardization A framework of agreements 10 Ensures quality and interchangeability Transforms organizations and innovation
    10. 10. Standardization and IT HIPPA SOX Virtual Data Center Virtual Data Center SAP Prod Virtual Data Center SAP Dev/Test … Virtual Data Center SAP 11
    11. 11. Globalization Process of international integration 12 Globalized trade, outsourcing and supply chains Transformed opportunity and competition
    12. 12. Globalization and IT VMware vCloud Datacenter Service VMware vCloud Datacenter Service VMware vCloud Datacenter Service VMware vCloud Datacenter Service Private Cloud VMware vCloud Datacenter Service VPN 13 PowerON Compute VMware vCloud Datacenter Service
    13. 13. Markets of One Mass production to mass customization 14 Customer service and value are central Transforms the supplier-consumer relationship
    14. 14. Markets of One and IT From Desk-bound… One Size Fits All 15 …to the Personal Experience Any Where, Any Time, On Any Device
    15. 15. And the Outcome of All This Is? Instant gratification for designer clothing or electronics (*) Unforeseen opportunities Unimagined business models Unexpected market leaders 16 (*) amend as applicable
    16. 16. What’s This Got to Do With Cloud? Elastic, on-demand IT resources at less cost than ever before (what will you do with that?) Economy 17 Agility Flexibility Alignment (IT as a) Service
    17. 17. What Some Have Already Done … Created of a library of virtualized demonstration environments that can be cloned on demand and provisioned in minutes. Developed the world’s first financial services cloud solution offering cloud-based services to their customers Developed a secure on-line game delivery system to meet demand capacity spikes during development 18
    18. 18. In Times of Change … < name > < title > © 2012 VMware Inc. All rights reserved

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