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Sharing is Daring: Why do People Share Things Online?
Sharing is Daring: Why do People Share Things Online?
Sharing is Daring: Why do People Share Things Online?
Sharing is Daring: Why do People Share Things Online?
Sharing is Daring: Why do People Share Things Online?
Sharing is Daring: Why do People Share Things Online?
Sharing is Daring: Why do People Share Things Online?
Sharing is Daring: Why do People Share Things Online?
Sharing is Daring: Why do People Share Things Online?
Sharing is Daring: Why do People Share Things Online?
Sharing is Daring: Why do People Share Things Online?
Sharing is Daring: Why do People Share Things Online?
Sharing is Daring: Why do People Share Things Online?
Sharing is Daring: Why do People Share Things Online?
Sharing is Daring: Why do People Share Things Online?
Sharing is Daring: Why do People Share Things Online?
Sharing is Daring: Why do People Share Things Online?
Sharing is Daring: Why do People Share Things Online?
Sharing is Daring: Why do People Share Things Online?
Sharing is Daring: Why do People Share Things Online?
Sharing is Daring: Why do People Share Things Online?
Sharing is Daring: Why do People Share Things Online?
Sharing is Daring: Why do People Share Things Online?
Sharing is Daring: Why do People Share Things Online?
Sharing is Daring: Why do People Share Things Online?
Sharing is Daring: Why do People Share Things Online?
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Sharing is Daring: Why do People Share Things Online?

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Do you want your content to be shared by your customers online? First, you need to understand HOW and WHY your customers are sharing online to be able to design your content to meet your customers …

Do you want your content to be shared by your customers online? First, you need to understand HOW and WHY your customers are sharing online to be able to design your content to meet your customers NEEDS.

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  1. Why do people share things online? DonutsPETER ABBOTT Inside
  2. Your Customer is Key You have defined your customer across every possible demographic ✓ You have determined their NEED for your product ✓ You want to be their solution to a problem ✓
  3. But…Do you really understand your customer? Do you understand their online habits? Do you understand what information they are looking for? Do you understand what types of online networks they are involved in and WHY? Do you understand what is compelling or intriguing to them?
  4. Enter the SHARE Hint: They are Sharing One powerful way you can understand your customers needs and interests is by understanding HOW and WHY they are interacting with content online. You can leverage this insight to create content that gets SHARED
  5. The How A HUGE way people interact with content today is by SHARING it through different social networks online. Your audience is receiving, interacting, compiling recreating, and redistributing content online. They are carefully selecting intriguing and educating content and SHARING it through different social channels Top 4 Social Media Sharing Platforms for B2B -Facebook -Twitter -Google+ -Pinterest
  6. The Why 1. There’s too much clutter Sharing is an attempt to organize and understand things amidst all the hodgepodge on the world WIDE web. Remember cleaning out your grandparents’ basement - lot’s of nonsense but sometimes you found a few gems that were worth sharing. According to a survey, 73% of participants said they process information more deeply, thoroughly and thoughtfully when they shared it. There’s too much noise!
  7. The Why2. Sharing is Daring to be SOCIAL We are social creatures - we have been from the beginning, yes I’m talking to you Mr. Hunter Gatherer. We spend an AVERAGE of 3.6 hours per day on social media sites. That’s pretty close to 25% of the time we are awake. One in every SEVEN minutes spent online is spent on Facebook. Holy Guacamole! If you dont believe me check this out!
  8. We Have Needs!
  9. The Internet Shook Things Up Drink plenty of water
  10. Let’s Dig DeeperSharing is an extension of the self• So which parts of the self will we extend?Sharing fulfills our NEED to be social• Why do we satisfy that NEED with a share?
  11. The Why 2.0What Motivates us to Share? 1. To bring valuable and entertaining content to others 2. To grow and nourish our relationships 3. To define ourselves to others 4. Self-fulfillment 5. To get the word out about causes or brands
  12. 1. To bring valuable and entertaining content to others 49% of people surveyed said sharing allows them to inform others of products they care about and potentially change opinions or encourage action We have an altruistic innate tendency to help other people out Reciprocation is nice but it doesn’t have to work that way Desire Me love Sharing you long to help time
  13. 2. To grow and nourish our relationships 73% of people surveyed said they share information because it helps them connect with others who share their interests It’s all about the relationships baby. Stay connected I have 403 Facebook friends, YAY!
  14. 3. To define ourselves to others 68% of people surveyed said they share to give people a better sense of who they are and what they care about. Sharing helps us develop our own unique identity Where do I fit in? Who am I? What do I like? CONTENT
  15. 4. Self-fulfillment 69% of people surveyed share information because it allows them to feel more involved in the world We have a desire to feel helpful and contribute part of ourselves to the outside world. Oh man I love llamas, Tha nks dude!
  16. To get the word out about causes or brands 84% of people surveyed said they share because it is a way to support causes or issues they care about Sharing is daring but it is also about caring I’m going GREEN Bruce Springsteen!
  17. Marketers Delight Sharing on social media networks fills an innate human need to be SOCIAL. Social networks are going to become larger more complex and more specific to users needs. It is CRITICAL for any serious business to share content with users that satisfies their NEED to be SOCIAL and encourages them to SHARE. Serious companies are taking advantage of this opportunity to turn customers into REPRESENTATIVES of their brand.
  18. Smart Content Marketing Theory Customers are content marketers, too! They are sharing content as a way to reflect perception of themselves. If the content is PERSONAL enough to them they may just feel the need to share it, developing their sense of self and fulfilling their NEED to be social. If your brand helps customers PROMOTE themselves, they will PROMOTE your brand.
  19. Marketers Delight
  20. Marketers Delight 3.0 Brand successfully extended Customers act as an extension of your brand Content acts as an extension of That’s way tooContent acts your manyas an customer’s extensionsextension of brandyour brand
  21. But what to share? Cooking Movies I’m soconfused, Ithink I need a donut
  22. Donuts are cool but…let’s recap Sharing things satisfies our NEED to be SOCIAL Create your content with the intention of satisfying your customer’s SOCIAL NEEDS. Design your content specifically to be SHARED and turn customers into advocates of YOUR BRAND. Design your content to be SOCIAL and encourage SHARING throughout social networks and your customers will LOVE you for it!
  23. The Big Question? Is your brand SHARING content to satisfy your customer’s NEEDS. Break bread with your customers. Be Daring and START SHARING. I love bread!
  24. Want more… Part Two of this presentation will focus on how marketers can design their content to INFLUENCE sharing. That’s INTENSE!
  25. About Us We’re a blogging and social media company that love to help our clients grow their site trafficVisit us at magic.indivly.com @indivlymagic facebook.com/indivlymagicPhone: 617-334-5702
  26. Sources All survey results and statistics were provided by The New York Times Customer Insight Group. Study Complimentary Statistics were provided by Ipsos Open Thinking Exchange. Article Images taken from Stock Xchng Photos

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