Engaging with Wikipedia Pete Forsyth Wiki Strategies Web:  www.wikistrategies.net Twitter:  @wikistrategies
Wikipedia Matters
Wikipedia Matters <ul><li>#5 most-read web site
#1 most-read content-focused web site
Available in hundreds of languages  (English, French, Italian, German…) </li></ul>
<ul><li>Draws traffic from Google, Bing, blogs…
Provides content that is used on Facebook
Increasingly trusted by academics, journalists </li></ul>Wikipedia Matters
… …
Wikipedia content on Facebook
Wikipedia performs on Google
Wikipedia  is  Different <ul>…than every other major publication  ever produced! </ul>
Wikipedia is Different <ul><li>No centralized editorial control
Different language editions are largely independent </li></ul>
Wikipedia is Different <ul><li>Detailed principles, policies, guidelines
Inconsistent interpretation,  application,  enforcement of policies
Many contributors are proud to be anonymous </li></ul>
Wikipedia is Different <ul><li>It may be better to think of Wikipedia as  a  platform  for publishing,  than as a distinct...
Wikipedia is  Endless
Wikipedia is Endless <ul><li>There are many articles that relate to  your university:
History of…
Biographies of founders, presidents, professors
Famous discoveries
… </li></ul>
Wikipedia is Endless
Wikipedia is Endless <ul><li>Your students, professors, administrators  are already editing Wikipedia </li></ul>
Wikipedia is Endless <ul><li>There are many language editions </li></ul>
Wikipedia is Endless <ul><li>There are numerous possible controversies  and debates within each article, in each language ...
<ul><li>You want to accomplish some changes </li></ul>
<ul><li>You want to accomplish some changes
You don’t want to become full-time Wikipedians </li></ul>
<ul><li>You want to accomplish some changes
You don’t want to become full-time Wikipedians </li></ul>You need a strategy.
Wikipedia’s Main Buttons
 
 
 
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Engaging with Wikipedia

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This webinar provides an overview (prepared for Swiss universities) of how Wikipedia functions, and how to go about engaging with it effectively. Audio/video recording available here: https://socialmediaswitzerland.webex.com/socialmediaswitzerland/lsr.php?AT=pb&SP=EC&rID=4360582&rKey=622c352a94e73c07

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Engaging with Wikipedia

  1. 1. Engaging with Wikipedia Pete Forsyth Wiki Strategies Web: www.wikistrategies.net Twitter: @wikistrategies
  2. 2. Wikipedia Matters
  3. 3. Wikipedia Matters <ul><li>#5 most-read web site
  4. 4. #1 most-read content-focused web site
  5. 5. Available in hundreds of languages (English, French, Italian, German…) </li></ul>
  6. 6. <ul><li>Draws traffic from Google, Bing, blogs…
  7. 7. Provides content that is used on Facebook
  8. 8. Increasingly trusted by academics, journalists </li></ul>Wikipedia Matters
  9. 9. … …
  10. 10. Wikipedia content on Facebook
  11. 11. Wikipedia performs on Google
  12. 12. Wikipedia is Different <ul>…than every other major publication ever produced! </ul>
  13. 13. Wikipedia is Different <ul><li>No centralized editorial control
  14. 14. Different language editions are largely independent </li></ul>
  15. 15. Wikipedia is Different <ul><li>Detailed principles, policies, guidelines
  16. 16. Inconsistent interpretation, application, enforcement of policies
  17. 17. Many contributors are proud to be anonymous </li></ul>
  18. 18. Wikipedia is Different <ul><li>It may be better to think of Wikipedia as a platform for publishing, than as a distinct publication </li></ul>
  19. 19. Wikipedia is Endless
  20. 20. Wikipedia is Endless <ul><li>There are many articles that relate to your university:
  21. 21. History of…
  22. 22. Biographies of founders, presidents, professors
  23. 23. Famous discoveries
  24. 24. … </li></ul>
  25. 25. Wikipedia is Endless
  26. 26. Wikipedia is Endless <ul><li>Your students, professors, administrators are already editing Wikipedia </li></ul>
  27. 27. Wikipedia is Endless <ul><li>There are many language editions </li></ul>
  28. 28. Wikipedia is Endless <ul><li>There are numerous possible controversies and debates within each article, in each language edition. </li></ul>
  29. 29. <ul><li>You want to accomplish some changes </li></ul>
  30. 30. <ul><li>You want to accomplish some changes
  31. 31. You don’t want to become full-time Wikipedians </li></ul>
  32. 32. <ul><li>You want to accomplish some changes
  33. 33. You don’t want to become full-time Wikipedians </li></ul>You need a strategy.
  34. 34. Wikipedia’s Main Buttons
  35. 39. Warning Banners
  36. 40. Featured Article comparison
  37. 41. Featured Article comparison See this page for links to the 20 best university articles, and links to all articles about Swiss universities: http://enwp.org/User:Peteforsyth/Universities
  38. 42. Strategic Goals Two suggestions: 1. Article reflects a “serious” institution 2. Build internal capacity
  39. 43. Strategic Goals <ul>1. Your institution is “serious.” </ul>
  40. 44. Strategic Goals <ul>1. Your institution is “serious.” <li>No warning banners on the top?
  41. 45. A helpful lead section?
  42. 46. A logo and/or useful infobox?
  43. 47. No typos? </li></ul>
  44. 48. Strategic Goals <ul>2. You build internal capacity for handling unexpected situations </ul>
  45. 49. Strategic Goals <ul>2. You build internal capacity for handling unexpected situations <li>Your university president is arrested
  46. 50. A professor is caught editing Wikipedia inappropriately
  47. 51. Your Wikipedia article is deleted </li></ul>
  48. 52. Tips <ul><li>Use “discussion” or “talk” page early & often
  49. 53. Clearly disclose your connection to university
  50. 54. Be familiar with core policies: [[ WP:5P ]]
  51. 55. Be familiar with Featured Article criteria: [[ WP:FACR ]] </li></ul>
  52. 56. Tips <ul><li>Avoid “marketing speak”
  53. 57. Use citations
  54. 58. Ask other editors for help! </li></ul>
  55. 59. Resources <ul><li>Wiki Strategies : www.wikistrategies.net
  56. 60. Wikimedia Switzerland : www.wikimedia.ch
  57. 61. Online resources : bookshelf.wikimedia.org
  58. 62. WikiProjects : [[ WP:UNIVERSITIES ]]
  59. 63. Ambassadors : [[ WP:AMBASSADOR ]] </li></ul>
  60. 64. Image credits <ul><li>Wikimedia Commons: Vector skin
  61. 65. http://commons.wikimedia.org/wiki/File:Mouse-cursor-hand-pointer.svg
  62. 66. Lane Hartwell: http://enwp.org/commons:File:Wikimedia_Foundation_Pete_Forsyth.jpg </li></ul>
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