Linked In For Dfw

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Slide presentation from Sam Mandolfo\'s Linkedin session 9/1/9

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Linked In For Dfw

  1. 1. Presentation Coverage Sam Mandolfo Enterprise Account Executive  Introductions Omaha, Nebraska  LinkedIn Overview Public Profile: http://www.linkedin.com/in/sammandolfo  Network Statistics Email: smandolfo@linkedin.com  How Professionals use LinkedIn Phone: 402-452-2363  Social vs. Professional Networks  Top 10 LinkedIn Tips to Find Your Dream Job  Resources  Q&A
  2. 2. LinkedIn Overview LinkedIn is the world’s most powerful business network  Built upon trusted professional relationships & connections  Business-focused  Provides access to people, jobs & opportunities  Helps professionals be more productive
  3. 3. Company Overview LinkedIn Corporation  Founded in 2003, HQ: Mountain View, CA  Offices in San Francisco, New York, Chicago, Omaha, London  325+ employees  53 open positions today Business Solutions  Premium Memberships  Talent Acquisition  Market Research  Advertising
  4. 4. LinkedIn Network Statistics Network Membership & Reach Latin America Europe 3%  Over 46 million professionals 24%  ~2 million members join per month  Roughly 1 new sign-up Asia per second 8%  200 countries Africa  English, Spanish, French, and 1% German Middle East  Members from all industries 1%  Members from all five hundred Oceania 2% of the Fortune 500 Other North America 0% 61%
  5. 5. LinkedIn Network Statistics (cont’d.) Top 5 U.S. Metro Regions Top 10 Industries on LinkedIn (by membership) (by membership) 1. Greater New York City Area 1. Information Technology & Services 2. Greater Los Angeles Area 2. Computer Software 3. San Francisco Bay Area 3. Telecommunications 4. Washington D.C. Metro Area 4. Financial Services 5. Greater Chicago Area 5. Marketing & Advertising 6. Banking Top 5 Non-U.S. Metro Regions 7. Management Consulting (by membership) 8. Internet 1. London, UK 9. Retail 2. Paris, France 10. Real Estate 3. Toronto, Canada 4. Copenhagen, Denmark 5. Sydney Area, Australia
  6. 6. The Power of Viral Growth LinkedIn Member Growth: 2009: 70M? 33M members 2008: 33M As of Dec 2008 2007: 10M 2006: 8.5M 10M members 2007 2005: 4.4M 2004: 1.6M 8.5M members 2006 2003: 85K 4.4M members 2005 Quick Stats: 1.6M members  41 new member sign-ups per 2004 minute; Avg. 400K+ per week 85,000 members 2003  122 new invitations to join sent per minute; Avg. 177K+ per day
  7. 7. How Professionals Use LinkedIn LinkedIn helps you exchange knowledge, ideas, and opportunities with your trusted business contacts.  Build Personal Brand  Strengthen Professional Relationships  Share Business Knowledge  Post & Search for Jobs Example of a member’s LinkedIn home page – a customized professional dashboard
  8. 8. Build Personal Brand  Keep your profile current to be found in search results, including major search engines  Summarize your professional accomplishments  Add full career history, education, associations and skills  Include recommendations from colleagues, employers, or clients  Feature your headshot and links to your website or blog
  9. 9. Strengthen Professional Relationships  Keep your professional contacts in one place, online  Recommend others for jobs or projects  Introduce connections to create new business opportunities  Seek and offer help for industry best practices
  10. 10. Share Business Knowledge  Ask and answer questions  Recommend an expert to help solve a problem  Join Groups to discuss industry topics of interest  Exchange information easily through trusted communications  Poll your personal network, or the entire LinkedIn network
  11. 11. Post and Search for Jobs  Easily search for jobs on LinkedIn and across the web  Jobs are targeted to you based on your profile information, and appear on your home page  Quickly fill positions by posting jobs to the LinkedIn Network  Help your connections by forwarding jobs
  12. 12. Social vs. Professional Networks Social networks offer tools for casual communication with family & friends  Play games  Share photos & videos  Rate movies and music  Examples: Facebook, MySpace LinkedIn is a professional network intended to create global business opportunities  Maintain business contacts online  Get introduced to professionals & service providers  Recommend colleagues & check references  Conduct research  Receive industry news  Ask & answer industry questions  Find, post or forward jobs
  13. 13. Social Network’s Personality Profile… Friday & Saturday nights Weekends Mon-Fri, 9am-5pm
  14. 14. Recruiting Trends for 2009 1. Aggressively driving increased efficiencies 2. Renewing focus on quality of hire 3. Maintaining or improving time to hire 4. Boosting referral programs 5. Building (targeted) Employment Branding 6. Leveraging social / professional networks
  15. 15. The Free Agent Economy You are the brand!  People change jobs every 4-5 years Companies and people will search for you on the internet  Demonstrate competence, professionalism and strength LinkedIn makes the “world flat”  Find anyone…anywhere…in seconds  Everyone in the world can participate It works – Passionate members  Countless stories about life changing experiences  Growth from viral invitations to others and word of mouth enthusiasm
  16. 16. Top 10 LinkedIn Tips to Land Your Dream Job
  17. 17. 10 Ways to Find Your Dream Job on LinkedIn You have already taken the first step….
  18. 18. Step 1: Get the word out!
  19. 19. Step 2: Ask for recommendations
  20. 20. Step 3: Find out where similar people work
  21. 21. Step 4: Find out who you know there
  22. 22. Step 5: Find out where people go next
  23. 23. Step 6: Check if they’re still hiring
  24. 24. Step 7: Join LinkedIn Groups
  25. 25. Step 8: Ask an expert
  26. 26. Step 9: Become an expert
  27. 27. Step 10: Build your network! 1. You may invite people you have a email address for OR 2. You may invite others you have been educated or worked with by stating how you know them. 3. You may use the outlook toolbar or other address books to validate and invite multiple users BE CAREFUL!!! If you invite people and 5 (five) people respond they do not know you, you will not be allowed to use this invite function in the future
  28. 28. Bonus Tip! Use Reference Search functionality
  29. 29. Bonus Tip! Create Polls
  30. 30. Bonus Tip! Use LinkedIn Applications
  31. 31. Bonus Tip! Create Events
  32. 32. Purchase Some InMails
  33. 33. LinkedIn Talent Advantage Product Family TALENT ACQUISITION EMPLOYMENT BRAND Find and engage Attract the best Fill urgent positions Develop your Position your the best passive candidates with fast with highly employer brand company as an candidates with precise targeting targeted on LinkedIn with employer of choice unparalleled and viral direct InMail® dynamic, viewer- to high value search and distribution of job campaigns communication postings aware content professionals tools
  34. 34. How to Learn More Learning Center: http://learn.linkedin.com Free Webinars: http://learn.linkedin.com/training Corporate Solutions: http://talent.linkedin.com
  35. 35. Questions?
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