C4 Digital Clients C4 Digital develops strong relationships, providing digital business solutions to brands, agencies and enterprise corporations.
Innovative Leadership Across The Digital Ecosystem
C4 Digital is the lead Digital Business within the Internet and eCommerce division of the Photon Group (ASX:PGA ).
C4 Digital works with clients to make big ideas come to life through innovative Digital Business Solutions.
Core business is web application technology, network design, cutting edge creative and digital marketing.
Social media marketing tools.
Interactive touch screen technology.
We are an established leader in full service digital business solutions.
C4 Digital understands the changing world of online marketing, e-commerce solutions and web development.
We have a reputation for being results focused, reliable and innovative.
We get to the core elements of your business and engage with your customers.
C4 Digital came to life in 2001 through a series of entrepreneurial partnerships and has been at the forefront of the digital landscape ever since.
Our teams of professionals are the leaders in their field.
Technical innovation and creativity are the guiding principles that drive the way we work.
C4 Digital creates dynamic online solutions.
Every member of our team, from Digital Strategists to creative Web Developers, Producers, and Digital Marketers, plays a vital role in the C4 Digital ecosystem.
Our award winning teams work directly with clients or in partnership with their agency.
Get To Know Us
We Will Exceed Your Expectations In All That We Do
Technical innovation and creativity.
C4 Digital creates dynamic online solutions, innovative web design, custom application development.
C4 Digital's expertise ranges from planning UX/CX ( User experience and customer experience) to executing front-end development on web, kiosk and other interactive marketing mediums.
We know that you want to work with an experienced and reliable partner for your digital business solutions.
We provide creative end-to-end total solutions.
We know how important digital marketing is to your ‘through the line’ marketing plans.
Above all, we understand the importance of your customers’ experience with your brand.
At C4 Digital we bring marketing and interactive solutions together.
Experienced in Mobile site and app development.
BUILD YOUR BUSINESS & ALIGN YOUR PEOPLE KNOW YOUR CUSTOMER & SHOW THEM LOVE NEW MARKET DEVELOPMENT FULL DIGITAL SERVICE SOLUTION The C4 Point of Difference POD New Territories Strategic Development Data Analytics & Insights E-Commerce & Supply Chain Applications Digital Marketing Execution Through The Line Digital Marketing Strategy Creative Planning – Retail-Vision Network Quality Assurance & Testing Controls Build a Strong Platform Application Development/Web Development Digital Strategy – Business Research
Technology and Processes
The Digital Ecosystem When creating a digital strategy we have the depth of experience across all forms of interactive technology platforms - from traditional digital marketing and e-commerce websites to complex application and creative web development PUBLISHING & MANAGED DIGITAL SERVICES WEB INNOVATION & E-COMMERCE RETAIL-VISION
Web site management
Web content management
Category product innovation and development
Web publishing, enterprise wide
Cross platform strategy
Management and maintenance
Web development and mobile apps
Technical architecture and design
Social media, mobile marketing, email marketing and SEO
Optimization and analytics
Software application development
Interactive touch screen kiosks
Retail digital media network
Advanced touch technology
Digital media play screens
Kiosk environment comparison tools
Sales process enhancement
Customer engagement technology
High quality print on demand
Interactive dynamic features
The C4 Platform
The C4 Digital Exchange Platform is a highly scalable set of technology, techniques and processes .
An approach that allows us to easily contact your customers with your middle and back office systems.
The Digital Exchange Platform is built on a Service Oriented Architecture – SOA Standards compliant, extensible, reliable Secret sauce – dependencies The approach is device independent permit common business application logic to drive multiple device types from web to mobile. Some of the key advantages of the platform include the ability to integrate with existing mid / back office systems and other 3rd party applications using industry standard protocols whilst not compromising on scalability and performance. Our approach to application development also minimises maintenance cost reducing your total cost of ownership. You focus on what you do best – your business We focus on what we do best – digital strategy, build, integrate and operate Infrastructure – We use yours or we bring in a partner We provide differing levels of service dependent on your needs.
The C4 Platform ANALYTICS & REPORTING EMAIL PEOPLE CMS eMARKETING eCOMMERCE MOBILE KIOSK DESKTOP SALES OPERATIONS FINANCE APPLICATION FRAMEWORKS WEB STRATEGY IT / INFRASTRUCTURE DIGITAL EXCHANGE PLATFORM DIGITAL STRATEGY BUILD & OPERATE YOUR BUSINESS
C4 Digital Exchange
Our Digital Exchange framework is a flexible architecture designed to support a component based approach to application development.
The orchestration layer permits rapid and inexpensive changes to be made to application logic allowing you to remain agile in a competitive business environment.
APP 1 APP 2 APP 1 APP 2 ORCHESTRATION WEB SERVICES APP SERVICES CMS NEWS SEO/SEM SURVEYS SOCIAL NETWORKS SERVICES – APPLICATION COMPONENTS INTERNET SERVICES LEGACY GOVERNANCE & SECURITY MONITORING STATISTICS & EVENT MANAGEMENT DATA DATA DATA DATA
Multi Channel / Multi Region PLATFORM LAYER MULTI CHANNEL / MULTI REGION SITES / APPLICATIONS LOGGING SCALING MESSAGING HOSTING NAM APP 1 ETC GOVERNANCE AU SERVICE LAYER USER INTERFACE REPOSITORY APPLICATION ORCHESTRATION MANAGEMENT METRICS CONTENT COMMERCE PARTNER INTEGRATION LEGACY INTERGRATION WEB MOBILE KIOSK COMMON APPLICATION LOGIC COUNTRY SPECIFIC LOGIC
C4 designs, builds and maintains for Telstra Bigpond, NRL.com, the AFL.com.au and club network (Australia’s highest traffic sports site with 2.5m monthly visitors).
BigPondSport.com and BigPond Horse Racing (which includes live streaming of the TVN video feed), so we understand the competitive online portal environment .
C4 has developed seven years expertise in the online business and over the last three years has honed its skills in delivering online publishing services.
While most agencies will deliver cutting-edge designs, C4 will deliver a design, informed by a strategy, that works.
C4’s IA/design direction is substance over style.
Contextual text links are more effective than flashy design modules.
How C4 Digital Publishing Would Work With Your Organisation
As a long-term digital partner:
We have successful relationships with all our clients
We’re in it for the long haul. We want to be the partner of choice to build out and manage digital assets
As a provider of high-end bespoke and innovative applications:
Our work is beyond the capability of most providers.
In recent times C4 Sport has produced two video applications which will redefine how video and data is consumed online.
NRL Game Analyser, launched during the 2009 finals series, is what happens when a full match replay meets match stats.
In 2008, the Rugby League World Cup application not only streamed all the matches live, it scored them and processed the match stats real-time as well.
This serves as not only a one-stop shop for covering a live tournament, it also serves as a perfect tournament archive.
C4 Publishing Case Studies
AFL Brief With 2m+ visitors per month, AFL.com.au is the most popular sports site in Australia. C4 was required to architect a solution for the AFL network, which also includes 16 club sites, that enables the site to scale to cater for a peak load of 80,000 users per hour, while still delivering a rich, award winning design with high-end functionality to an extremely passionate fan base. Solution C4 rebuilt the AFL site and 16 club sites from the ground up in late 2007. This included a totally new IA/design, a major overhaul of the CMS and the implementation of new hosting infrastructure, not to mention the addition of new statistical data functionality which is without peer in Australia. Results The AFL site was delivered for the 2008 season on budget and on time and to spec, with an impressed client and, just as importantly, a happier audience.
NRL Brief In 2007, BigPond leased the rights to the NRL.com property, leaving C4 with a new set of creative and technical objectives in order to make the site bigger and better, with more statistical analysis, more video and more opportunities for NRL fans to interact. Solution C4 re-architected the whole site in order to improve overall performance and usability, while also enabling new aesthetic possibilities. New Scores and News pages have made browsing for related content much easier, while statistics pages allow users to sort player and aggregate team statistics by round and by club to offer the most comprehensive dissection of the sport available. Results NRL live scores continues to draw a large audience despite the ubiquity of televised matches, and the site's Fantasy League and Tipping applications are bigger than ever.
GameAnalyser Brief The media landscape has changed. Advertisers demand a more interactive and results driven experience. A major portal approached C4 to find an engaging way to increase user interaction and brand exposure of one of their core assets on the NRL website, the match video. Solution C4 sprang into action, a innovative solution that has reinvented the way fans consume sport vision online - and down the track offline - creating a totally unique user experience in the process Result NRL Game Analyser offers an immersive experience not available anywhere else in Australia.
Innovation Is The Core Value At C4
Our award winning creative and development team will ensure your website, application development or digital project is exceptional,
We pride ourselves in giving exceptional service , professional project management and clear regular communication.
Our focus is to build your business with you and transform it . Then manage it with you as your digital partner .
Technical and strategic thought leaders drive the success of C4
A well designed infrastructure provides the framework for embracing new technical and product directions using quality standards.
C4 employs an Agile approach to the design, development and delivery of business applications. Agile methodologies are about placing people at the centre of the solutions we develop.
Our highest priority is to satisfy the customer through delivery of valuable software.
Continuous attention to technical excellence and good design
We Don’t Just Build Sites
C4 Digital completes creative briefs or works with an agency that has completed the creative.
C4 brings those designs to life and manages them in a ongoing capacity through our managed services.
Additionally we take sites to market. We develop campaigns .We work direct with a client or collaboratively with their agency. We have done this with major clients such as Cisco , Novartis , Energy Australia, Travelex , and Commonwealth Bank of Australia, Fantastic Furniture Holdings Group, Country Road. We also have a good understanding of the SME market space having worked with industry leading groups such as:
Shore Club - shoreclub.com.au
NSW Minerals Council - nswmin.com.au
McHugh Holdings - mchughholdings.com.au
Simms Metals – simmsmm.com
We build our sites with custom made solutions and off the shelf software solutions where required.
Our web innovations group is well accustomed to working directly with clients and directly with agencies.
Web Innovation Constant Improvement Insight Research & Digital Strategy Application Development & Web Development Measurements & Analytical (Business Insights) Digital Marketing, Retail Digital Vision & Through The Line E-Commerce
Examples Of The Breadth Of Our Innovative Products
Ripple Brand Engagement Solution with applications in the social media space.
POS Collateral Tool for producing branded menus for bar owners collaboratively on premise for a brand.
Global Ecommerce Solution for travel money.
Promotional sites for brand launches featuring key buying propositions.
Online furniture product catalog with complete product information, including colours and product configuration choices
Social Media Marketing Platform
C4 Digital developed unique software to use within the Social Media space.
Brand awareness tool.
Consumer awareness and communication tool.
Internal communications tool.
Trade communications tool.
Self service to you own data base.
Managed Service Solution provided by C4 Digital.
Harnessing Peer to Peer Communication
Creating Advocacy Through Engagement Select the most influential group of consumers for your brand Recruit The Hawthorn Effect: The more involved in the decision making process people, the more positive people are to the outcome Develop a tailored engagement strategy Engage Provide a suite of tools that allows that individual to interact and respond e.g. propagate and share Empower Enable Inspire the individual to feel part of the ‘inner circle’
Web Innovations Case Studies
Energy Australia BriefFollowing the success of the Energy Efficiency Centre install, Energy Australia approached C4 to develop a web site for the centre. To help manage the increasing number of delegates wishing to visit the centre C4 proposed the development of a delegate management and registration system to compliment the site. SolutionC4 developed a full web strategy to market the site internally, deliver the message of the Energy Efficiency Centre externally and provide information on the centre. The web site shows the centre as a technological showcase by incorporating flash 360 walkthroughs and interactive maps. The site also gives delegates and VIPs a user friendly system to register their interest in visiting the EEC. A full delegate registration and management system was also built for the site and was delivered to help administrators manage the growing demand. ResultsThe site was received with great acclaim by Energy Australia.
Cisco "Imagine If" Campaign Brief CISCO approached C4 to develop a through the line marketing campaign to promote their suite of communications solutions with an emphasis on collaboration. Solution C4 developed a range of communication solutions for CISCO including an interactive web presence, pre-marketing event campaigns, e-marketing strategies, live artist collaborations, launch event and direct media including rich viral components. The one of a kind web site utilises CISCO's event centre software giving users the ability to log on and take part in a live collaboration involving an award winning photo journalist and artists. Users uploaded their images and instructed the artist on how they should be used within a larger piece of artwork. Results This campaign received some truly amazing pieces of artwork created collaboratively with users. CISCO have since re-engaged C4 to continue this campaign, but this time focusing on a new target market.
Travelex Brief To offer the online purchase of foreign exchange products offered by Travelex in a secure environment that integrates with highly secure and complex legacy client business systems. Solution The site provides users with the ability to securely buy over 35 foreign currencies online for collection at a specific store location. Customers can also check live currency rates, locate stores and view product and services information. Results Since launch in Dec 2008, average transaction sales have increased by 25% and traffic is averaging 1600 unique visitors a day.
Ripple: Gossip Girl ObjectiveCreate WOM and raise awareness around FOX8’s launch of Gossip Girl. SolutionBuild an influencer panel comprising of 1000 16-34 year old girls, utilising existing FOX8 databases like Australia’s Next Top Model. Panel Activity Panel drove WOM amongst peers via seeding exclusive show clips and sneak peaks, hosting launch parties on the night of debut and creating their own film content to share. ResultsDebuted at NO 1 Audience of 159,000 Reach of 301,000 Doubled FOX8 Prime-time share FOX8’s timeslot was up 5.6 share points.
C4 Retail Vision
Interactive Touch Screen Kiosks - Increase Sales By 40%
Combine product, marketing, sales and transactional features to engage your customers
Retail-Vision brings the digital and retail world together through an innovative technology platform
Allows customers and sales people to search for products and services online and in-store.
The intuitive navigation system allows users to conduct advanced searches.
Touch screen content can be created for single stores, assigned to custom groups, or shared throughout the network
Allowing businesses to rapidly manage and update their entire retail chain.
The functionality solution allows for the capture of email addresses and mobile phone numbers
Digital marketing and e-commerce initiatives
The Future Of Retail Is Here
High Level Features
A centrally managed distributed network architecture
A dedicate Content Management System (Kiosk Admin)
Time and screen based content scheduling
Custom group based management enabling different content to be available in different locations
Advanced system monitoring
Touch screen based interactive sales support Kiosk solution – for use by customers and staff
Advanced presentation layer, which support rich media assets
A node-based customer focused navigation structure including intuitive graphical representations or “icons”.
Interactive product and services selection tools
Advanced search & book marking throughout the proposed system
Print on demand and email support. Reporting of user interactions with the kiosk system
Benefits The Retail-Vision system has a proven ability to: Increase sales in stores (up to 40% increased sales) Support sales conversion cross sell and up sell through the supply of up to the minute POS information Deliver the latest sales, marketing and advertising messages to staff and consumers alike Support the customer’s exploration and research into the company’s products and services Enables consumers to take control and complete a range of transactions and or tasks Manage and rapidly update business messaging across the whole retail chain Educate staff on the company’s products and services Drive a predefined sales process that increases sales conversion rates Enables consumers to find, compare and select the best product or service from across a complex offering Deliver effective in-store or foot traffic viewable sales and marketing campaigns via the full screen video Reduce the printing cost of brochures and improve their efficacy Support customers and sales staff to make informed decisions when purchasing your products
Building an online relationship with your customers is not as simple as developing and relaunching your new website, it requires an ongoing commitment.
C4 understands passion is a key ingredient in the creative mix, we have learned that making dispassionate decisions based on data and experience is the key to successful delivery.
C4 has over the past seven years developed the expertise and skills in the online business and over the last three years has honed its skills in delivering Digital Business Solutions and online publishing services.
We bring experience, expertise and a commercial ability to deliver the services and solutions to help build an ongoing and sustainable business where the online channel plays a significant role in future communications and revenue generation.