“Traffic Secrets Exposed”Creating Your Own Internet Highway Traffic Jam Traffic+_______= Sales
What is Traffic?Traffic is basically getting people to your website.What Traffic is Not - Traffic is NOT sales.You Need Traffic That Converts Into SalesWithout having the conversions to go along with the traffic that is comingto our site, we end up with what is called “traffic death”.
Traffic Death Leads to Some Serious Issues Most sites that do not convert well are not properly Search EngineOptimized. You will not get your site picked up by search engines. You won’t be able to use paid traffic methods, because you will not beable to justify using them. You will stop getting JV Partners and the ones you have will quitpromoting for you.
ConversionsWhat is your conversion rate for each traffic source that you have? Doyou know which sources of traffic are giving you the best conversions?What is your conversion rate for each keyword that you have?Do you know what pages of your website that you are losing yourvisitors on?
Do you know at what point you are losing your visitor when they leave your sales page? What page of your website results in the best conversion and are making the sales? Do you make the sale and have early un-subscribes? What follow up message in your follow up email series is causing them to leave and which follow up message causes them to buy?
Google AnalyticsA good tool to recommend is Google Analytics.http://www.google.com/analyticsGoogle Analytics is a free software tool that will help you really take a goodlook at the action of your visitor on your website.It helps you get to the root of the problem that is keeping you from gettingthe conversions you need.
Split TestingTesting gives you the opportunity to maximize conversion rates, solveproblems, and challenge assumptions. A/B Split TestingA/B Split testing is really nothing more than determining which elementson a page are helping the performance or conversion of your web page, andwhich of the elements are not and could be changed to help.www.google.com/websiteoptimizer
"A" in the equation refers to the original or the control page."B" refers to an alternative element or to the challenger version. What Do I Test?Headlines, header graphics, page graphics, calls-to-action, offers, colors,fonts, or sales copy price points, actual sales copy, etc. Don’t Quit Testing
#1 Traffic Generator JV Partners to Generate TrafficIf you can manage to do it properly, this can be a great long term strategyfor a steady source of traffic. It is the biggest, fastest, most powerfulsystem I can think of to generate traffic. Make sure that you have an excellent product Have your site ready to go when you ask your JV partner to promote Start out by asking how you can help him (or her)
Traffic By Use of AffiliatesOnce you own your own products, this is by far the best long-termmethod to generate a constant flow of traffic to your site.Traffic by use of affiliates has no real risk when it comes to affiliatemarketing. You only pay after the results are delivered.
Join Forums and Online CommunitiesForums – Your signature file becomes an advertising tool for drivingtraffic.With backlinks attached to your signature name, readers can instantly beguided to your site and thus increasing your traffic.Best Forum Practices:1)Find Forums in Targeted Niche2)Register In Forum3)Read the rules4)Setting Up Your Forum Profile5)The Intro Post6)Provide Value by Answering Questions (Possibly send to blog foranswer)7)Post Threads with Useful Information8)Replicate This Strategy
Article Writing For TrafficThis is a traffic tool that if used correctly can drive highly qualified andtargeted leads to your business.I receive traffic from articles to my websites every single day and thequality of the traffic that the articles bring to my sites beat most otherssources – even paid ones!The cumulative effect of this dynamic linking system results in: better search engine page ranking more exposure, wider visibility expert and authority status in your niche ultimately in increased traffic.
Common Article Marketing Mistakes Your articles don’t have great titles Your articles don’t flow well Your articles are TOO informative Your articles don’t have good author BIOs
Using Keywords in Your Article WritingWhy use keywords? The point is to be "found." Internet users across theglobe are searching for information.If you dont incorporate these words into your web content, the other guywill... and then your reader is lost in someone elses copy.How are they searching? The same way you do: they type specific wordsinto a search engine.Help them find you with keywords!Never written a keyword article before? Have no fear. The process isntmuch different from writing regular articles.Dont let lack of experience stop you from profiting through keyword-richcontent.
Keyword DensityThe use of keywords is important, but don’t abuse them. Aim for 2-5%percent of your chosen keywords in your articles to rank high in the searchengines. Use keywords too frequently and search engines may ban your site altogether because of “keyword stuffing”.Important: Insert your keyword in the title.Use the primary keyword in the first or second sentence in the firstparagraph.Use the keyword in the anchor text – the text used to link to other pages.Use keyword variations or synonyms to make the articles flow better.Repeating the same keywords makes your article awkward to read.
Write Your Articles and Submit Them!Here is a list of some top Article Directories www.EzineArticles.com www.GoArticles.com www.ArticleDashboard.com www.ArticlesBase.com www.ArticlesAlley.com www.iSnare.com www.helium.comDo a search on Google for the term "Article Directory" and you will findmany more.
Tips to Get Your Articles Read Use short paragraphs Make use of numbers or bullets Use sub-headings to sub-divide your paragraphs in the page Provide a good attention-grabbing title or header Keep them interested from the start to the finish Utilize figures when possible Write a resource box that makes people click
Article Resource Box ExampleHere is an example of a good resource box:John Smith is an Internet Marketing consultant and small business coach.Discover how you can make money online as quickly as today byvisiting http://www.simplecashgenerationmethods.com where you candownload the free step-by-step video training series now.
Article Resource Box HTML ExampleHere is the HTML version of the resource box.John Smith is an Internet Marketing consultant and small business coach.Discover how you can<a href="http://www.simplecashgenerationmethods.com/ ">makemoney online</a> as quickly as today by visitinghttp://www.simplecashgenerationmethods.comwhere you can download the free step-by-step video training series now.•HTML Link Code:<a href="url">Link text</a>
Maximize Your Traffic OpportunitiesCreate as many articles as possible. Basically the more articles you cancreate and distribute the more traffic you can start to see.Ensure you have keyword rich titles that have been researched so youknow there is interest in those topics.Have a good resource box that sends them directly to your website orlanding page.
Article Marketing Weekly Plan of Action1)Research keywords and subjects for articles.2)Make a list of 10-25 article titles.3)Start writing articles. (Use PLR)4)Submit articles to article directories.5)Ping Articles with www.pingomatic.com.6)Bookmark Articles using www.socialmarking.com or usewww.onlywire.com7)Repeat steps above each week.
Press Release Online Publicity BenefitsPublicity is an inexpensive way to promote your website and buildcredibility.Press releases can really increase your sales, give your website moreexposure, help your website get traffic for years down the road, andenhance the image of your business.The Internet is where people are going for their information, so leverageit.
Press Releases and Website TrafficPress releases can help build backlinks to your business which helpswith SEO.Get your website exposure on high traffic websites that already have acaptive audience.Press release sites are read by bloggers and other people looking forstory ideas.Press releases themselves can rank in the search engines for good nichekeywords.
What Is A Press Release?A press release is an announcement of an event, performance, or othernewsworthy item that issued publicly. A press release is news about yourbusiness.It is written in third person and seeks to demonstrate thenewsworthiness of a person, event, service or product.A short write up talking about your company, website, and or services. New Website Design New Product Review New Blog Post An Opinion You HaveA press release just needs to have an angle. Remember the who, what,when, where, why, and how of journalism.
How Do You Write A Press Release?Develop your angle first. The angle is the topic of your story.Create a newsworthy title for your press release that includes yourkeywords.Write an introductory paragraph that lays out your press release point.Write 2 to 4 paragraphs for the body of the release. Put quotes in there.Include your closing paragraph.
Submitting Your Press Releasewww.PRWeb.comwww.Free-Press-Release.comwww.prlog.orgwww.pagerelease.comwww.i-newswire.comwww.1888pressrelease.comwww.pressreleasespider.comRun a Google search for the following phrases to find more PR sitesonline.free press release distributionSubmit press releasepress release submissionfree press release websitesubmit press release free
Video MarketingVideo marketing is a powerful strategy for driving a lot of targeted visitorsto your website.Not only can video marketing help increase your traffic by showing up inthe search engines, but also it can easily be a fabulous viral marketing tool.Videos give you a new way to build credibility and generate massive exposure for your business online.In most cases it is free to promote your video online as the video hostingsites like YouTube want your content because it helps them make money.
Videos Can Be SimpleOne of the biggest reasons people do not start using online video in theirmarketing is because they feel videos are difficult to make.You can literally make a good online video in under 5 minutes and itwon’t even take special software.Here are some examples of some basic videos: Picture with audio. Slideshow of pictures with music background loop or audio. Web cam or digital camera video of you talking. Screen capture videos. PowerPoints and screen capture software
Video ArticlesTake your articles including Private Label Rights articles and turn theminto presentations using either PowerPoint or OpenOffice.Record the presentation using CamStudio or CamTasia.Read the article and you have created a video article.Just like article marketing the more of these you can do the better offyou will be.Every article you produce or write including PLR articles you have couldbe turned into an online video for marketing.Never instruct people to visit your site
Effective Video Marketing StrategiesResearch Keywords and Topics for Your VideosCreate a title for your video using the keywords.Write a short description of your video. http://www.yourdomain.com Find more effective strategies and more for doing this and that on the website.Write out the tags you will be using for your video.Save this into a Word Document or a notepad file so you can copy andpaste to the video hosting sites.You are ready to create your videos now for submission.
Video Marketing Plan of ActionUse keyword research and identify 20 keywords that you could create avideo around.Create 20 short videos using the strategies discussed in thispresentation.Create titles, descriptions, and keyword tags for each video and save in anote pad file.Start uploading the videos to the hosting sites and consider using TrafficGeyser (or any other video submitting software) to really kick this intogear. It allows for multiple submissions of the same video by changing theformat.Repeat this process.
Video Submission Siteswww.YouTube.comwww.Revver.comwww.RealPeopleRealStuff.comwww.MetaCafe.comwww.VideoJug.com–HowToVideoswww.SellTube.comwww.LiveVideo.comwww.Kewego.com
Automatic Mass Video DistributionTraffic Geyser (http://www.trafficgeyser.com) The best paid video submission service out there. Low cost when you consider all it does. Automates video submissions, podcast submissions, and social bookmarking all in one package. Gives you huge flexibility and allows you to submit a ton of videos online.www.TubeMogul.com Free to mass submit videos. Limited on sites to submit to, but still valuable.
Software and Accessories Needed for VideoWindows Movie Maker –Free Video SoftwareiMovie –Apple Free Video SoftwareSony Vegas –30 Day Free Trial InexpensiveCamStudio Free Screen Capture –www.camstudio.orgCamtasia Screen Capture –www.camtasia.comPowerPoint or Open Office VersionUSB Microphone HeadsetBasic Web Cam or Digital Camera or Flip VideoAudacity Audio Software http://audacity.sourceforge.net/
Email Signature FilesThe point of having a signature file in each of your emails is to drive trafficto your websites.The goal with your signature file is to get them to click, right? So, spend atleast as much time on your signature file as you would writing an ad.Use it for giving a special offers, free gifts, or affiliate products.First of all, say what your offer is, and include benefits theyll receive bycoming to your website. Also include your name and website.Dont list 3-5 websites in your signature file or youll just confuse andoverwhelm anyone who receives your email.
Social Network SitesThere are more social networking sites than fleas on a dog, so determinewhich social networking sites you are going to use and learn how to best usethose sites to generate traffic and links to your website or blog.Can meet people like yourself and exchange ideas about growing yourbusiness.Great way to drive traffic to your sites.Relationships are built through these organizations.After deciding which sites are appropriate for you, the next thing to do is beactive on those sites. If you have decided you are going to have a webpresence, then have a web presence. (Don’t spend all day…. Be productive…Provide value)
Web 2.0 PropertiesWeb 2.0 sites are basically social type websites where most of the content isuser generated.You can leverage Web 2.0 websites for more backlinks, exposure, and traffic.There are many different Web 2.0 properties that you can leverage for moretraffic.You simply add your content to them and link to your website if applicable.Use your core keyword phrases as the title of these properties.Web 2.0 sites include: www.Squidoo.com www.HubPages.com www.Weebly.com www.Issuu.com
LinkedInThe LinkedIn Answers feature can be a really useful tool, both for peoplewith questions and people with answers.Drive traffic to your profile, increasing interest in your personal brand andthen possibly your web site or blog, by answering questions and insertingURLs.The most important thing you need to do to drive traffic to your websitefrom LinkedIn is to actually put your companys URL in your profile. Veryfew people actually do this.When you put the link in your profile, dont use your company name. Use akeyword phrase that someone might search for. These links will send youtraffic directly from LinkedIn. They will also help you rank higher in searchengines for the keywords that you use.
BlogsWordpress Hosted blogInclude website URLs in your posts.Always have a free offer and your subscriber box on your blog to capturenames and emails of visitors to your blog.Post on a consistent basis and give good quality keyword rich content.Google loves good content!
Wordpress SEODownload the following Basic SEO Plug-Ins for Wordpress and installthem: All-In-One SEO Google Sitemap Generator Sociable Woopra•Setup Your Permalinks•Setup Your Ping List•Setup Your All-In-One SEO
Setting Up Your Permalink Settings /%postname%/
Setting Up Ping List In Wordpress http://rpc.technorati.com/rpc/ping http://pingoat.com/goat/RPC2/
(SEO) Search Engine OptimizationSEO really means following web standards and practices that make yourwebsite and blog accessible to everyone.SEO techniques involve ways to make sure that your site is fully accessible forsearch engines to gather the data they need.This lets them accurately place you in their database so people can find youwhen they search.The truth is that if you are not interested in attracting a lot of visitors orcustomers, then page rank and Search Engine Optimization (SEO) isn’t yourthing. If you don’t care about traffic, then don’t bother.
Relevancy and Search Engine OptimizationSearch engines make money with advertising and they get people toperform searches by providing relevant results to their users.If someone types in Rhode Island Red Chicken Club into a search enginethe expected result is that.The users don’t want to come to a page that has information on BuffOrphington Chicken clubs or even worse a page related to golf bags or golfballs.
Relevancy and Search Engine OptimizationSearch engines have a vested interest in providing the best resultspossible.You need to make your pages and your website as relevant as possible.There are several different on page optimization factors that you can do tomake your pages search engine friendly and more relevant for the searchengines.
Remembers Plurals and SynonymsAuto parts (car parts, automobile parts)Merged and Hyphenated WordsMisspellingsAdd Keyword Modifiers Buy Ipod touch, Cheap Pet Supplies, Best Price Nintendo Wii
Put Yourself In Your Customer’s ShoesWhat problem does my product (or service) solve for my typical customer? See What People Are Already Searching For To Find Your Website Google Analytics, Webalizer, Awstats(Cpanel), WoopraConsider Related Keywords Pet Supplies –Dogs, Cats, Birds
Title TagsTitle tags are the single most important on page ranking factor out there.<title>Your Keyword-Rich Title</title>Should have the exact phrase you are trying to rank for.The exact main keyword phrase should be at the very beginning. SearchEngins read left to right.You should repeat the keyword phrase or a plural/singular version of it.
Title TagsKeep in mind that singular and plural keyword phrases come updifferently in the search engines.For example: Chickens and Chicken Laptop and Laptops produce totally different results. So you want both in your title tag.Sample of good title tag: Dog Collars -Find the Best Dog Collar for Your Dog Weight Loss –Your Source for Weight Loss Tips
Search Engine Friendly Content StructureYour articles on your site should contain your main keywords near thebeginning of them.Articles should be broken apart with the header tags in between.You should try to include your main keyword once or twice in the firstparagraph and place it anywhere that makes sense in the next paragraphs.
Search Engine Friendly Content StructureTry to include your main keyword in the last paragraph of the article.Perfect Keyword Density is a Myth!Don’t get caught up in keyword density with your articles at all.Write for humans and not for search engines and the search engines willappreciate your content.Write unique and relevant articles.
In SummaryYou Need Traffic That Converts Into SalesWithout having the conversions to go along with the traffic that is comingto our site, we end up with what is called “traffic death”.There are many methods for getting traffic. Start by concentrating on justa few and build up those methods so they really work for you.….Then you can add more.Consistency is Key to any traffic method you choose.