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The Development of the
                           Real Estate Market in Bulgaria
                                  Table of Contents
Introduction and Objectives.......................................................................................... 6
About Unreal Estates................................................................................................... 6
Methodology................................................................................................................ 6
Terminology................................................................................................................. 7
PEST Analysis............................................................................................................. 8
   Political Factors........................................................................................................ 8
           Ruling Party .................................................................................................... 8
           EU confrontations............................................................................................ 8
           EU support ...................................................................................................... 9
           Trading Partners.............................................................................................. 9
           Visa Free......................................................................................................... 9
   Economic Factors .................................................................................................. 10
           Economic Growth .......................................................................................... 10
           Macro Economic Factors............................................................................... 10
           Growth in Mortgages Market.......................................................................... 12
           Growth in Housing Prices and Construction ................................................... 12
   Social Factors ........................................................................................................ 12
           Key Income Trends ....................................................................................... 12
           Growth in Private Savings, Credits, Investments............................................ 13
           Demographics ............................................................................................... 13
           Cultural Perceptions ...................................................................................... 14
   Technological Factors ............................................................................................ 14
           Online Selection and Purchase of Property.................................................... 14
           The Use of Modern Engineering Techniques and High-quality Materials ........ 14
Overview of the Real Estate Market in Bulgaria.......................................................... 15
   The Pros ................................................................................................................ 15
   The Cons ............................................................................................................... 17
   The Trend .............................................................................................................. 18
Primary and Secondary Commercial Real Estate Markets.......................................... 19
Primary Commercial Real Estate Market in Bulgaria .................................................. 20
   The Commercial Real Estate Sector in Sofia .......................................................... 20
           Geographic Information about Sofia............................................................... 20
           Socio-Economic Profile of Sofia..................................................................... 21



                                                           -1-
The Hotel Segment (4 and 5 star) in Sofia ..................................................... 21
         The Retail Sector in Sofia .............................................................................. 23
         The Logistics Segment in Sofia...................................................................... 24
         The Office Sector in Sofia.............................................................................. 25
         Average Prices of Land in Sofia..................................................................... 25
         Availability of Land in Sofia............................................................................ 26
  The Commercial Real Estate Sector in Varna......................................................... 27
         Geographic Information about Varna ............................................................. 27
         Socio-Economic Profile of Varna ................................................................... 28
         The Port of Varna .......................................................................................... 28
         The Hotel Segment in Varna.......................................................................... 29
         The Retail Sector in Varna............................................................................. 30
         The Logistics Segment in Varna .................................................................... 31
         The Office Sector in Varna ............................................................................ 32
         Average Prices of Land in Varna ................................................................... 33
         Availability of Land in Varna........................................................................... 33
  The Commercial Real Estate Sector in Plovdiv ....................................................... 34
         Geographic Information about Plovdiv ........................................................... 34
         Socio-Economic Profile of Plovdiv ................................................................. 35
         The Hotel Segment in Plovdiv........................................................................ 35
         The Retail Sector in Plovdiv........................................................................... 36
         The Logistics Segment in Plovdiv .................................................................. 37
         The Office Sector in Plovdiv........................................................................... 38
         Average Prices of Land in Plovdiv ................................................................. 39
         Availability of Land in Plovdiv......................................................................... 39
Secondary Commercial Real Estate Market in Bulgaria.............................................. 40
  The Commercial Real Estate Sector in Burgas ....................................................... 40
         Geographic Information about Burgas ........................................................... 40
         Socio-Economic Profile of Burgas.................................................................. 41
         The Port of Burgas ........................................................................................ 41
         The Hotel Segment in Burgas........................................................................ 42
         The Retail Sector in Burgas ........................................................................... 42
         The Logistics Segment in Burgas .................................................................. 43
         The Office Sector in Burgas........................................................................... 44
         Average Prices of Land in Burgas.................................................................. 44
  The Commercial Real Estate Sector in Ruse .......................................................... 45
         Geographic Information about Ruse .............................................................. 45


                                                       -2-
Socio-Economic Profile of Ruse..................................................................... 46
       The Port of Ruse ........................................................................................... 46
       The Hotel Segment in Ruse........................................................................... 47
       The Retail Sector in Ruse.............................................................................. 48
       The Logistics Segment in Ruse ..................................................................... 49
       The Office Sector in Ruse.............................................................................. 50
       Average Prices of Land in Ruse..................................................................... 50
The Commercial Real Estate Sector in Veliko Tarnovo ........................................... 51
       Geographic Information about Veliko Tarnovo ............................................... 51
       Socio-Economic Profile of Veliko Tarnovo...................................................... 52
       The Hotel Segment in Veliko Tarnovo............................................................ 52
       The Retail Sector in Veliko Tarnovo............................................................... 53
       The Logistics Segment in Veliko Tarnovo ...................................................... 54
       The Office Sector in Veliko Tarnovo............................................................... 55
       Average Prices of Land in Veliko Tarnovo ..................................................... 55
The Commercial Real Estate Sector in Vidin .......................................................... 56
       Geographic Information about Vidin............................................................... 56
       Socio-Economic Profile of Vidin..................................................................... 57
       The Port of Vidin............................................................................................ 57
       The Hotel Segment in Vidin ........................................................................... 58
       The Retail Sector in Vidin .............................................................................. 58
       The Logistics Segment in Vidin...................................................................... 59
       The Office Sector in Vidin .............................................................................. 59
       Average Prices of Land in Vidin..................................................................... 59
The Commercial Real Estate Sector in Stara Zagora .............................................. 61
       Geographic Information about Stara Zagora .................................................. 61
       Socio-Economic Profile of Stara Zagora ........................................................ 62
       The Hotel Segment in Stara Zagora............................................................... 62
       The Retail Sector in Stara Zagora.................................................................. 63
       The Logistics Segment in Stara Zagora ......................................................... 64
       The Office Sector in Stara Zagora ................................................................. 64
       Average Prices of Land in Stara Zagora ........................................................ 65
The Commercial Real Estate Sector in Pazardjik .................................................... 66
       Geographic Information about Pazardjik ........................................................ 66
       Socio-Economic Profile of Pazardjik .............................................................. 67
       The Hotel Segment in Pazardjik..................................................................... 67



                                                     -3-
The Retail Sector in Pazardjik........................................................................ 68
           The Logistics/Industrial Segment in Pazardjik ................................................ 69
           The Office Sector in Pazardjik ....................................................................... 69
           Average Prices of Land in Pazardjik .............................................................. 69
   The Commercial Real Estate Sector in Pleven........................................................ 70
           Geographic Information about Pleven............................................................ 70
           Socio-Economic Profile of Pleven .................................................................. 71
           The Hotel Segment in Pleven ........................................................................ 71
           The Retail Sector in Pleven ........................................................................... 72
           The Logistics Segment in Pleven................................................................... 73
           The Office Sector in Pleven ........................................................................... 73
           Average Prices of Land in Pleven .................................................................. 74
Holiday Homes Real Estate Market............................................................................ 75
   Demand ................................................................................................................. 75
   Who Buys Holiday Property.................................................................................... 75
   Supply.................................................................................................................... 76
   Prices..................................................................................................................... 77
   Location Analysis ................................................................................................... 77
   The Forecast.......................................................................................................... 78
   Current Investments ............................................................................................... 79
   Pros and Cons of the Market .................................................................................. 80
Additional Statistical Data .......................................................................................... 81
   Seasonality of the Real Estate Brokerage Business in Bulgaria .............................. 81
   Yields..................................................................................................................... 82
           Primary Market.............................................................................................. 82
           Secondary Market ......................................................................................... 82
   Origin of Investments ............................................................................................. 82
   Bulgarian Law ........................................................................................................ 83
Bulgarian Investment Consulting Agency (BICA)........................................................ 84
   About BICA ............................................................................................................ 84
   Key Capabilities ..................................................................................................... 84
           Macro Market Research and Analysis Reports............................................... 84
           Customized Feasibility Studies ...................................................................... 84
           Investment and Financial Models................................................................... 85
           Contact Details.............................................................................................. 85




                                                            -4-

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Table Of Contents 1213123457378460 8

  • 1. The Development of the Real Estate Market in Bulgaria Table of Contents Introduction and Objectives.......................................................................................... 6 About Unreal Estates................................................................................................... 6 Methodology................................................................................................................ 6 Terminology................................................................................................................. 7 PEST Analysis............................................................................................................. 8 Political Factors........................................................................................................ 8 Ruling Party .................................................................................................... 8 EU confrontations............................................................................................ 8 EU support ...................................................................................................... 9 Trading Partners.............................................................................................. 9 Visa Free......................................................................................................... 9 Economic Factors .................................................................................................. 10 Economic Growth .......................................................................................... 10 Macro Economic Factors............................................................................... 10 Growth in Mortgages Market.......................................................................... 12 Growth in Housing Prices and Construction ................................................... 12 Social Factors ........................................................................................................ 12 Key Income Trends ....................................................................................... 12 Growth in Private Savings, Credits, Investments............................................ 13 Demographics ............................................................................................... 13 Cultural Perceptions ...................................................................................... 14 Technological Factors ............................................................................................ 14 Online Selection and Purchase of Property.................................................... 14 The Use of Modern Engineering Techniques and High-quality Materials ........ 14 Overview of the Real Estate Market in Bulgaria.......................................................... 15 The Pros ................................................................................................................ 15 The Cons ............................................................................................................... 17 The Trend .............................................................................................................. 18 Primary and Secondary Commercial Real Estate Markets.......................................... 19 Primary Commercial Real Estate Market in Bulgaria .................................................. 20 The Commercial Real Estate Sector in Sofia .......................................................... 20 Geographic Information about Sofia............................................................... 20 Socio-Economic Profile of Sofia..................................................................... 21 -1-
  • 2. The Hotel Segment (4 and 5 star) in Sofia ..................................................... 21 The Retail Sector in Sofia .............................................................................. 23 The Logistics Segment in Sofia...................................................................... 24 The Office Sector in Sofia.............................................................................. 25 Average Prices of Land in Sofia..................................................................... 25 Availability of Land in Sofia............................................................................ 26 The Commercial Real Estate Sector in Varna......................................................... 27 Geographic Information about Varna ............................................................. 27 Socio-Economic Profile of Varna ................................................................... 28 The Port of Varna .......................................................................................... 28 The Hotel Segment in Varna.......................................................................... 29 The Retail Sector in Varna............................................................................. 30 The Logistics Segment in Varna .................................................................... 31 The Office Sector in Varna ............................................................................ 32 Average Prices of Land in Varna ................................................................... 33 Availability of Land in Varna........................................................................... 33 The Commercial Real Estate Sector in Plovdiv ....................................................... 34 Geographic Information about Plovdiv ........................................................... 34 Socio-Economic Profile of Plovdiv ................................................................. 35 The Hotel Segment in Plovdiv........................................................................ 35 The Retail Sector in Plovdiv........................................................................... 36 The Logistics Segment in Plovdiv .................................................................. 37 The Office Sector in Plovdiv........................................................................... 38 Average Prices of Land in Plovdiv ................................................................. 39 Availability of Land in Plovdiv......................................................................... 39 Secondary Commercial Real Estate Market in Bulgaria.............................................. 40 The Commercial Real Estate Sector in Burgas ....................................................... 40 Geographic Information about Burgas ........................................................... 40 Socio-Economic Profile of Burgas.................................................................. 41 The Port of Burgas ........................................................................................ 41 The Hotel Segment in Burgas........................................................................ 42 The Retail Sector in Burgas ........................................................................... 42 The Logistics Segment in Burgas .................................................................. 43 The Office Sector in Burgas........................................................................... 44 Average Prices of Land in Burgas.................................................................. 44 The Commercial Real Estate Sector in Ruse .......................................................... 45 Geographic Information about Ruse .............................................................. 45 -2-
  • 3. Socio-Economic Profile of Ruse..................................................................... 46 The Port of Ruse ........................................................................................... 46 The Hotel Segment in Ruse........................................................................... 47 The Retail Sector in Ruse.............................................................................. 48 The Logistics Segment in Ruse ..................................................................... 49 The Office Sector in Ruse.............................................................................. 50 Average Prices of Land in Ruse..................................................................... 50 The Commercial Real Estate Sector in Veliko Tarnovo ........................................... 51 Geographic Information about Veliko Tarnovo ............................................... 51 Socio-Economic Profile of Veliko Tarnovo...................................................... 52 The Hotel Segment in Veliko Tarnovo............................................................ 52 The Retail Sector in Veliko Tarnovo............................................................... 53 The Logistics Segment in Veliko Tarnovo ...................................................... 54 The Office Sector in Veliko Tarnovo............................................................... 55 Average Prices of Land in Veliko Tarnovo ..................................................... 55 The Commercial Real Estate Sector in Vidin .......................................................... 56 Geographic Information about Vidin............................................................... 56 Socio-Economic Profile of Vidin..................................................................... 57 The Port of Vidin............................................................................................ 57 The Hotel Segment in Vidin ........................................................................... 58 The Retail Sector in Vidin .............................................................................. 58 The Logistics Segment in Vidin...................................................................... 59 The Office Sector in Vidin .............................................................................. 59 Average Prices of Land in Vidin..................................................................... 59 The Commercial Real Estate Sector in Stara Zagora .............................................. 61 Geographic Information about Stara Zagora .................................................. 61 Socio-Economic Profile of Stara Zagora ........................................................ 62 The Hotel Segment in Stara Zagora............................................................... 62 The Retail Sector in Stara Zagora.................................................................. 63 The Logistics Segment in Stara Zagora ......................................................... 64 The Office Sector in Stara Zagora ................................................................. 64 Average Prices of Land in Stara Zagora ........................................................ 65 The Commercial Real Estate Sector in Pazardjik .................................................... 66 Geographic Information about Pazardjik ........................................................ 66 Socio-Economic Profile of Pazardjik .............................................................. 67 The Hotel Segment in Pazardjik..................................................................... 67 -3-
  • 4. The Retail Sector in Pazardjik........................................................................ 68 The Logistics/Industrial Segment in Pazardjik ................................................ 69 The Office Sector in Pazardjik ....................................................................... 69 Average Prices of Land in Pazardjik .............................................................. 69 The Commercial Real Estate Sector in Pleven........................................................ 70 Geographic Information about Pleven............................................................ 70 Socio-Economic Profile of Pleven .................................................................. 71 The Hotel Segment in Pleven ........................................................................ 71 The Retail Sector in Pleven ........................................................................... 72 The Logistics Segment in Pleven................................................................... 73 The Office Sector in Pleven ........................................................................... 73 Average Prices of Land in Pleven .................................................................. 74 Holiday Homes Real Estate Market............................................................................ 75 Demand ................................................................................................................. 75 Who Buys Holiday Property.................................................................................... 75 Supply.................................................................................................................... 76 Prices..................................................................................................................... 77 Location Analysis ................................................................................................... 77 The Forecast.......................................................................................................... 78 Current Investments ............................................................................................... 79 Pros and Cons of the Market .................................................................................. 80 Additional Statistical Data .......................................................................................... 81 Seasonality of the Real Estate Brokerage Business in Bulgaria .............................. 81 Yields..................................................................................................................... 82 Primary Market.............................................................................................. 82 Secondary Market ......................................................................................... 82 Origin of Investments ............................................................................................. 82 Bulgarian Law ........................................................................................................ 83 Bulgarian Investment Consulting Agency (BICA)........................................................ 84 About BICA ............................................................................................................ 84 Key Capabilities ..................................................................................................... 84 Macro Market Research and Analysis Reports............................................... 84 Customized Feasibility Studies ...................................................................... 84 Investment and Financial Models................................................................... 85 Contact Details.............................................................................................. 85 -4-