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PetNet Social media context

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Presentation from first social media breakfast hosted by PetNet360 at Fresh Networks

Presentation from first social media breakfast hosted by PetNet360 at Fresh Networks

Published in: Lifestyle, Technology, Business

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  • 1. Social mediaUnderstanding the context of PetNet360Matt Rhodes, Strategy Director1st March 2012@mattrhodes 1 www.freshnetworks.com
  • 2. “Hello” 2 www.freshnetworks.com
  • 3. I’m sorry brands 3 www.freshnetworks.com
  • 4. I’m sorry brands 4 www.freshnetworks.com
  • 5. What social media isn’t Just another comms channel A cheap way to engage people A replacement for advertising A way to magically get people to do things for you 5 www.freshnetworks.com
  • 6. Defining social media Photo Video sharing Blogs sharing Widgets Product reviews Podcasts Message Location Micro boards based blogs services RSS 6 6 www.freshnetworks.com www.freshnetworks.com
  • 7. Defining social mediaSocial media is a set of tools that enable people to share things online Photo Video sharing Blogs sharing Widgets Social Product reviews tools Podcasts Message Location Micro boards based blogs services RSS 7 7 www.freshnetworks.com www.freshnetworks.com
  • 8. Used in two different ways Social networks Online communities “Me and my friends” “Us and our interests” 8 www.freshnetworks.com
  • 9. This is social media Reviews on Amazon 3,542 people have reviewed the book 9 www.freshnetworks.com
  • 10. This is social media Personal blogs 10 www.freshnetworks.com
  • 11. The problem with social media www.freshnetworks.com www.freshnetworks.com
  • 12. Social Media 12 www.freshnetworks.com
  • 13. Remember this? 13 www.freshnetworks.com
  • 14. An ongoing conversation 14 www.freshnetworks.com
  • 15. And you need something to talk about Focus is on the people you are engaging Lifestyle Functional ? Branded Focus is on your brand and product 15 www.freshnetworks.com
  • 16. The Social Business 16 www.freshnetworks.com
  • 17. Becoming a Social Business Staff Community Engaged Customers Guidelines and Process Partners Social Business Influencers Training Agile Data and CRM Cocreation Transparent Reputation Managemnt Social Tools Customer Experience 17 www.freshnetworks.com
  • 18. That’s it Matt Rhodes Director of Strategy FreshNetworks 020 7692 4300 @mattrhodes 18 © Copyright FreshNetworks 2011 www.freshnetworks.com

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