Digital marketing for pet people may 2012 - influencers

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Who are your influencers & how to you reward them?

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Digital marketing for pet people may 2012 - influencers

  1. 1. Working with influencersDigital Marketing for Pet PeopleMay 2012 Seminar17 May 2012 1 www.freshnetworks.com
  2. 2. Thinking about influence… 2 www.freshnetworks.com
  3. 3. Knowing which influencers to target Popularity A-List Magic Long Tail Middle Influencers 3 www.freshnetworks.com
  4. 4. How to incentivise? 4 www.freshnetworks.com
  5. 5. How to incentivise?• Access to experts• Access to products and information• Recognition• Better skills knowledge• Kudos / feel special• Training• Beta testing and free trials• Promotion of their own businesses And remember it is a two-way relationship. Both parties must benefit. 5 www.freshnetworks.com
  6. 6. A few linksDownload our report on Social Media Influencers:• www.freshnetworks.com/blog/2010/12/freshnetworks-social-media-influencers-2010-report-download/Download our report on Social Media Monitoring Tools:• www.freshnetworks.com/blog/2010/06/social-media-monitoring-review-download-the-final-report/Article on the importance of the offline in social media influence• www.freshnetworks.com/blog/2012/03/social-media-and-influence-dont-forget-the-offline/ 6 www.freshnetworks.com
  7. 7. ContactFreshNetworksKingsbourne House229 – 231 High HolbornLondon, WC1V 7DAT: 0207 692 4376E: info@freshnetworks.comW: www.freshnetworks.com@FreshNetworks 7 www.freshnetworks.com
  8. 8. 8© Copyright FreshNetworks 2012 www.freshnetworks.com

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