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Full Throttle Keynote

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This Keynote is based on a morotcycle theme (my hobby) and takes the audience through the gears in ramping up a publicity and promotions campaign. Suitable for all professions and General Sessions. …

This Keynote is based on a morotcycle theme (my hobby) and takes the audience through the gears in ramping up a publicity and promotions campaign. Suitable for all professions and General Sessions. Dr.Jim@MyVNN.com or 719-495-2100 for booking.


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    • 1. Full Throttle Publicity Accelerating Your Success with the Power of the Media! Dr. Jim Humphries The Veterinary News Network
    • 2. Publicity is about getting Attention!
    • 3. Then turning that attention into new clients!
    • 4. Publicity is… The ACT of delivering information with NEWS Value… to gain public attention … to deliver information or education.
    • 5.
      • Progressive Veterinary
      • Practices…
      • Need to grow…
      • Replace lost clients…
      • Compete with new business threats…
      • Educate the Public!!
      • But How?
    • 6. You can either BUY Advertising  Or EARN Publicity!  Or in terms a Harley rider can understand, advertising bad, publicity good.
    • 7. What Publicity Really is…
    • 8. Demonstrating your passion about your profession and telling the world about what you do!
    • 9.
      • What I Like About Publicity
      • Helps everyone
      • Free or little cost
      • You can do it
      • Don’t need an agency
      • So why aren’t we doing more of this??
    • 10. Because…
      • We don’t understand it
      • We don’t know how to start
      • Takes time
      • For some, it is out of our comfort zone
    • 11. Today’s Advertising Problem.. $ It is difficult to be heard above the noise! That is your little 50K over there…
    • 12. Advertising Biased, Noisy, Selling Clients don’t want to be “sold” so they tune out Media Publicity Unbiased, Factual Educational, Credible! It’s Special
    • 13. Case examples Dallas, TX Grand Junction, CO Syracuse, NY Winter Haven, FL
    • 14. “ I can’t do that” “ I’m not cut out for that” ------BUT------ there are easy ways to begin
    • 15. You may have to start small!
    • 16.
      • Articles on your Web Page
      • Contribute to other pages
      • Blogging / Linking
      • Neighborhood Weeklies
      • Letters To Editors
      • Net needs your content
      Put it in First Gear! WRITE!!
    • 17. Second Gear!
      • Build a Media Kit
      • Sample Columns
      • Basic “tool box” for Media
      • Weekly Column
      • Local Magazines
    • 18. Third Gear!
      • Send Press Kit to Radio
      • Talk Show Hosts
      • Be a Guest
        • Your “take” on National Stories
        • Local events
        • Zoonotic issues
    • 19. Fourth Gear!
      • Cable TV Show
      • VMA Leadership
      • Weekly Radio Morning Shows!
      • Hire a Geek to tell you about
      • “ New Media”
      • Dive into the Socials
    • 20. Full Throttle Publicity!!
      • Weekly Expert
      • on Morning and Noon
      • TV Shows!
      • Regular
      • Contributor To All
      • Local News When Needed
    • 21.
      • Start Your Search Engine!
      • Jump On The State PR Committee
      • Use Promotional Items
      • Hold An Event or Volunteer to Speak
      • Corporate Promotions
      • Open House / Career Day
      • Training / Socialization Classes
      Are we out of your comfort zone??
    • 22. Take Back The Media!
    • 23. YOU should be in the media for the benefit of the profession!
    • 24.
      • Publicity is …
              • Powerful
              • Effective
              • Credible
              • Professional
              • Educational
              • Fun
      • And… Mostly FREE!
    • 25. www.MyVNN.com When you are ready to jump on the road… Join Veterinary News Network…It’s Free!
    • 26. Publicity is about getting Attention!
    • 27. Did I Get Your Attention??
    • 28. You Will Enjoy The Ride… And Profit From It Too!!
    • 29. Its Been Good Ridin’ With Ya…
    • 30.  
    • 31.  
    • 32.  
    • 33.  
    • 34.  
    • 35.  
    • 36. For Key Note or Media Training: Dr. Jim Humphries [email_address] 719-495-2100