Low-Cost Marketing for Pet Sitters (PSI's May 2011 Pet Sitting for Smarties© Webinar)
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Low-Cost Marketing for Pet Sitters (PSI's May 2011 Pet Sitting for Smarties© Webinar)

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http://www.petsit.com Kathy Esser, owner of Lonely Paws Club, Inc., presents Pet Sitters International's July 2011 member webinar, "Building Your Business without Breaking the Bank."...

http://www.petsit.com Kathy Esser, owner of Lonely Paws Club, Inc., presents Pet Sitters International's July 2011 member webinar, "Building Your Business without Breaking the Bank."

PSI members can view the actual recording in the Members Area of petsit.com.

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Low-Cost Marketing for Pet Sitters (PSI's May 2011 Pet Sitting for Smarties© Webinar) Low-Cost Marketing for Pet Sitters (PSI's May 2011 Pet Sitting for Smarties© Webinar) Presentation Transcript

  • Pet Sitters International’s May 18, 2011 BUILDING YOUR BUSINESS WITHOUT BREAKING THE BANK Presented by Kathy Esser, Lonely Paws Club, Inc. Low-cost Marketing Ideas for Pet Sitters
  • Press Releases
  • Press ReleasesKeep in mind…you can’t control what theyprint.
  • Press Releases New Hires
  • Press Releases New Hires Significant anniversary dates
  • Press Releases New Hires Significant anniversary dates New services offered
  • Press Releases New Hires Significant anniversary dates New services offered Professional Pet Sitters Week (first week in March)
  • Business Cards
  • Business CardsOn hand at all times
  • Business Cards Use back of card
  • Business CardsFront Back
  • Business Cards Use back of card Seize every opportunity
  • Business Cards Use back of card Seize every opportunity  Grocery store
  • Business Cards Use back of card Seize every opportunity  Grocery store  customer has dog/cat food or kitty litter on conveyor/in cart
  • Business Cards Use back of card Seize every opportunity  Grocery store  customer has dog/cat food or kitty litter on conveyor/in cart  pet food aisle
  • Business Cards Use back of card Seize every opportunity  Grocery store  customer has dog/cat food or kitty litter on conveyor/in cart  pet food aisle  When greeting a dog in pet store/parking lot
  • Business Cards Use back of card Seize every opportunity  Grocery store  customer has dog/cat food or kitty litter on conveyor/in cart  pet food aisle  Whengreeting a dog in pet store/parking lot  Someone else walking a dog
  • Industry Partners
  • Industry PartnersAsk to display brochures or business cards
  • Industry Partners Pet stores
  • Industry Partners Pet stores Veterinarians
  • Industry Partners Pet stores Veterinarians Groomers
  • Industry Partners Pet stores Veterinarians Groomers Dog trainers
  • Industry Partners Pet stores Veterinarians Groomers Dog trainers Shelters
  • Industry Partners Pet stores Veterinarians Groomers Dog trainers Shelters Kennels/Doggy Daycares
  • Door Hangers
  • Door Hangers Invisible fence flags/sign outside house
  • Door Hangers Invisible fence flags/sign outside house Dog in yard
  • Door Hangers Invisible fence flags/sign outside house Dog in yard Kitty litter container at curb on garbage day
  • Door Hanger
  • Facebook & Twitter
  • Facebook & Twitter
  • Facebook & Twitter Client photos
  • Facebook & Twitter Client photos Product recommendations
  • Facebook & Twitter Client photos Product recommendations Behavior remedies
  • Facebook & Twitter Client photos Product recommendations Behavior remedies Company news
  • Client Testimonials
  • Free Online Local Listings
  • Free Online Local Listings Yahoo! Local Listings
  • Free Online Local Listings Yahoo! Local Listings MerchantCircle
  • Free Online Local Listings Yahoo! Local Listings MerchantCircle Google Places
  • Free Online Local Listings Yahoo! Local Listings MerchantCircle Google Places YellowBot
  • Add-on Services
  • Add-on Services Tooth brushing
  • Add-on Services Tooth brushing Nail clipping
  • Add-on Services Tooth brushing Nail clipping Pet taxi (“We’ll even make the appt. for you!”)
  • Add-on Services
  • Magnetic Vehicle Signs
  • Magnetic Vehicle SignsDon’t park in your clients’ driveways.
  • New Client Meeting
  • New Client Meeting Presentation binder Brochure Business card Vet notification card
  • Vet Notification Card
  • 30-Second Script
  • Pet Sympathy Cards
  • Holiday Treat Bags
  • Local Pet Parades
  • Local Pet Parades Iron-on t-shirt
  • Local Pet Parades Iron-on t-shirt Hand out business cards tied to dog/cat treat bags
  • Calling Card
  • “Are You Home?” Card
  • PRESENTED BY:KATHY ESSEROwner, Lonely Paws Club, Inc.