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Zamzee mobilehealth presentation_final Zamzee mobilehealth presentation_final Presentation Transcript

  • The problem
  • Precipitous drop in physical activity between ages 9-15
    1Nader P, Bradley R, Houts R, McRitchie S, O'Brien M. Moderate-to-vigorous physical activity from ages 9 to 15 years. JAMA 2008;300(3):295-305.
  • IGNITING a lifetime
    of activity in young teens
  • online rewards program powered by physical activity
    WEBSITE
    • Turning movement into fun
    • Rewards
    • Games and challenges
    • Self expression
    • Personal tracking
    METER
    • Optimized for teens
  • User experience
  • Zamzee works
    Randomized Controlled Studies
    • 6 studies evaluating efficacy, rewards optimization
    • 350+ participants
    • 10,000 days recorded
    Results
    • Zamzee increases MVPA by ~30%
    • Gain persists at least 12 weeks
    NEARLY A MARATHON A MONTH!
    Developed by
    With support from
  • What teens say about zamzee
    “When I got the Zamzee, I started doing activity because I want to, not because I have to. It made me feel better.”
    - Shruthi, 12
    “Zamzee gives you the opportunity to do more! You don’t have to depend on your parents.”
    - LaBree, 13
    “”My sister wanted a Zamzee. There would definitely be some healthy competition.”
    - RC, 13
    “When we got Zamzee, my mom and I both were motivated to exercise, and I felt so much better.”
    - Kristen, 12
  • What PARENTS say about zamzee
    “Before Zamzee, Tuesday and Thursdays were a nightmare, when she had to do laps in gym. But since Zamzee, it’s like, “Hey, I did it!”
    • Patricia,Tatiana’s Mom
    “We want a Zamzee too.
    - Janel,
    Kristen’s Mom
    “Over time, getting in shape will be the motivator…I don’t care if I pay $500 now, if I help her avoid an early death.”
    • LaFonda, Britney’s Mom
    “She’s never been a sports person, so it’s always been a concern – what will keep her active? With Zamzee, that’s not a concern any more.”
    • Sarah,
    Helen’s Mom
  • WHERE NEXT
    30+ million 8-15 year olds in U.S.
    16+ million tweens (11-14) in U.S.
    Over 1/3 are obese or overweight (5.7 million)
  • jonathan@zamzee.com