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Text in the city mobilehealth11
Text in the city mobilehealth11
Text in the city mobilehealth11
Text in the city mobilehealth11
Text in the city mobilehealth11
Text in the city mobilehealth11
Text in the city mobilehealth11
Text in the city mobilehealth11
Text in the city mobilehealth11
Text in the city mobilehealth11
Text in the city mobilehealth11
Text in the city mobilehealth11
Text in the city mobilehealth11
Text in the city mobilehealth11
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Text in the city mobilehealth11

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Transcript

  • 1. ‘ Text in the City’ Katie Malbon MD, MBChB Mount Sinai Adolescent Health Center, NY Mobile Health 2011, Stanford, CA
  • 2. KNOWING your audience What really works in changing behavior is……
  • 3. We KNOW about adolescent development
  • 4. We KNOW they are texting A typical American teen sends 1500 text messages per month 88% of teens with cell phones use it for texting 70% of 17yo text daily Pew Internet and American Life Project 2009
  • 5. Chat Healthbyte Birth Control Reminders ‘ Text in the City ’
  • 6. Questions
  • 7. BC Reminders
  • 8. The Healthbyte
  • 9. 6 month data January - June 2010 Daily Birth Control reminders 35 Weekly Birth Control reminders 14 Healthbytes 72 Number of questions sent in to ‘Chat’ 493 Unique users 291
  • 10. Subject of chat questions
  • 11. Birth Control
  • 12. Does it work? Identifies gaps in patient education Most users send more than one question 70% find it extremely useful & easy to use Up to 150 questions/mo
  • 13. <ul><li>Thanks to Sasha Clifton , a Harvard Medical student who helped me launch the pilot, and Dr. Angela Diaz and Dr. Anne Nucci for allowing me to start this program in their clinic. </li></ul>Acknowledgements
  • 14. www.textinthecity.posterous.com www.twitter.com/TextintheCityNY Thank you

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