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Text in the city mobilehealth11

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Transcript

  • 1. ‘ Text in the City’ Katie Malbon MD, MBChB Mount Sinai Adolescent Health Center, NY Mobile Health 2011, Stanford, CA
  • 2. KNOWING your audience What really works in changing behavior is……
  • 3. We KNOW about adolescent development
  • 4. We KNOW they are texting A typical American teen sends 1500 text messages per month 88% of teens with cell phones use it for texting 70% of 17yo text daily Pew Internet and American Life Project 2009
  • 5. Chat Healthbyte Birth Control Reminders ‘ Text in the City ’
  • 6. Questions
  • 7. BC Reminders
  • 8. The Healthbyte
  • 9. 6 month data January - June 2010 Daily Birth Control reminders 35 Weekly Birth Control reminders 14 Healthbytes 72 Number of questions sent in to ‘Chat’ 493 Unique users 291
  • 10. Subject of chat questions
  • 11. Birth Control
  • 12. Does it work? Identifies gaps in patient education Most users send more than one question 70% find it extremely useful & easy to use Up to 150 questions/mo
  • 13.
    • Thanks to Sasha Clifton , a Harvard Medical student who helped me launch the pilot, and Dr. Angela Diaz and Dr. Anne Nucci for allowing me to start this program in their clinic.
    Acknowledgements
  • 14. www.textinthecity.posterous.com www.twitter.com/TextintheCityNY Thank you