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Oh life pdf presentation
Oh life pdf presentation
Oh life pdf presentation
Oh life pdf presentation
Oh life pdf presentation
Oh life pdf presentation
Oh life pdf presentation
Oh life pdf presentation
Oh life pdf presentation
Oh life pdf presentation
Oh life pdf presentation
Oh life pdf presentation
Oh life pdf presentation
Oh life pdf presentation
Oh life pdf presentation
Oh life pdf presentation
Oh life pdf presentation
Oh life pdf presentation
Oh life pdf presentation
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Oh life pdf presentation

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Reman Child …

Reman Child
OhLife
Mobile Health 2012 at Stanford
Simplicity Changes Behavior

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Transcript

  • 1. Taking baby steps with anInteractive Email
  • 2. Interactive Email:It’s an email that your users can reply to
  • 3. 1 We email you “How’d your day go?”2 You reply with your entry3 Your reply is saved in your account You never have to visit the site
  • 4. 1 Don’t need to visit the site2 Familiar user interface3 Email is everywhere
  • 5. 5 things we can learn
  • 6. I) Make it simple to start
  • 7. Get the user to perform the first key actionExample: Reply to their first email
  • 8. Didn’t perform wellLots of instructions
  • 9. Performed well: Short, direct steps
  • 10. 2) Focus on one step at a time
  • 11. Break large tasks into smaller onesExample: Hard to write your life story,easy to answer “How’d your day go?”
  • 12. 3) Have a low bar for success
  • 13. Example: How do you get a user to write their first entry?Give them ideas for what to write about Performed okay Tell them they’ve succeeded if they write anything Performed better
  • 14. 4) Keep them interested
  • 15. Doing something at a highfrequency can get boring, find a way to make it interesting Example: We show a random, past entry in your daily email
  • 16. 5) Figure out what’s wrong
  • 17. Collect feedback at pointof failure to understand what’s going wrong Example: 87% of users that unsubscribe tell us why
  • 18. 1 Make it simple to start2 Focus on one step at a time3 Have a low bar for success4 Keep them interested5 Figure out what’s wrong
  • 19. reman@ohlife.com

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