Taking baby steps with anInteractive Email
Interactive Email:It’s an email that your   users can reply to
1   We email you “How’d your day go?”2   You reply with your entry3   Your reply is saved in your account         You neve...
1   Don’t need to visit the site2   Familiar user interface3   Email is everywhere
5 things we can learn
I) Make it simple to start
Get the user to perform  the first key actionExample: Reply to their first email
Didn’t perform wellLots of instructions
Performed well: Short, direct steps
2) Focus on one step at a time
Break large tasks  into smaller onesExample: Hard to write your life story,easy to answer “How’d your day go?”
3) Have a low bar for success
Example: How do you get    a user to write their first entry?Give them ideas for what to write about          Performed ok...
4) Keep them interested
Doing something at a highfrequency can get boring, find  a way to make it interesting   Example: We show a random,   past ...
5) Figure out what’s wrong
Collect feedback at pointof failure to understand  what’s going wrong  Example: 87% of users that    unsubscribe tell us why
1   Make it simple to start2   Focus on one step at a time3   Have a low bar for success4   Keep them interested5   Figure...
reman@ohlife.com
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Oh life pdf presentation

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Reman Child
OhLife
Mobile Health 2012 at Stanford
Simplicity Changes Behavior

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Oh life pdf presentation

  1. Taking baby steps with anInteractive Email
  2. Interactive Email:It’s an email that your users can reply to
  3. 1 We email you “How’d your day go?”2 You reply with your entry3 Your reply is saved in your account You never have to visit the site
  4. 1 Don’t need to visit the site2 Familiar user interface3 Email is everywhere
  5. 5 things we can learn
  6. I) Make it simple to start
  7. Get the user to perform the first key actionExample: Reply to their first email
  8. Didn’t perform wellLots of instructions
  9. Performed well: Short, direct steps
  10. 2) Focus on one step at a time
  11. Break large tasks into smaller onesExample: Hard to write your life story,easy to answer “How’d your day go?”
  12. 3) Have a low bar for success
  13. Example: How do you get a user to write their first entry?Give them ideas for what to write about Performed okay Tell them they’ve succeeded if they write anything Performed better
  14. 4) Keep them interested
  15. Doing something at a highfrequency can get boring, find a way to make it interesting Example: We show a random, past entry in your daily email
  16. 5) Figure out what’s wrong
  17. Collect feedback at pointof failure to understand what’s going wrong Example: 87% of users that unsubscribe tell us why
  18. 1 Make it simple to start2 Focus on one step at a time3 Have a low bar for success4 Keep them interested5 Figure out what’s wrong
  19. reman@ohlife.com

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