Bedsider: Re-branding       Birth Control       What Really Works When Mobile is       Part of a Multi-touchpoint Ecosyste...
What the %$#& is       going on out there?The National Campaign to Prevent Teen and Unplanned Pregnancy
We looked to reduce   unplanned pregnancy.   We came back with   stories about better sex.The National Campaign to Prevent...
Tone Fail.The National Campaign to Prevent Teen and Unplanned Pregnancy
The National Campaign to Prevent Teen and Unplanned Pregnancy
Sex isnt science.The National Campaign to Prevent Teen and Unplanned Pregnancy
The birth of Bedsider.The National Campaign to Prevent Teen and Unplanned Pregnancy
The National Campaign to Prevent Teen and Unplanned Pregnancy
The National Campaign to Prevent Teen and Unplanned Pregnancy
It hadwebsite, a YouTube page, social media, TV,                      to be a system.       Bedsider is: a       UGC, a lo...
The National Campaign to Prevent Teen and Unplanned Pregnancy
The National Campaign to Prevent Teen and Unplanned Pregnancy
The National Campaign to Prevent Teen and Unplanned Pregnancy
The National Campaign to Prevent Teen and Unplanned Pregnancy
What doesn’t were not       Stressing mobile networks that                                      work.       set up for fai...
What does work.The National Campaign to Prevent Teen and Unplanned Pregnancy
Results.                                                                !The National Campaign to Prevent Teen and Unplann...
Results.The National Campaign to Prevent Teen and Unplanned Pregnancy
Results.The National Campaign to Prevent Teen and Unplanned Pregnancy
Results.The National Campaign to Prevent Teen and Unplanned Pregnancy
Thank you.       Larry Swiader       lswiader@thenc.org       202-478-8574       Twitter: @lawrenceswiaderThe National Cam...
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Mobilehealth2011 - Swiader

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Mobilehealth2011 - Swiader

  1. 1. Bedsider: Re-branding Birth Control What Really Works When Mobile is Part of a Multi-touchpoint Ecosystem Mobile Health 2011 Lawrence Swiader, The National Campaign to Prevent Teen and Unplanned PregnancyThe National Campaign to Prevent Teen and Unplanned Pregnancy
  2. 2. What the %$#& is going on out there?The National Campaign to Prevent Teen and Unplanned Pregnancy
  3. 3. We looked to reduce unplanned pregnancy. We came back with stories about better sex.The National Campaign to Prevent Teen and Unplanned Pregnancy
  4. 4. Tone Fail.The National Campaign to Prevent Teen and Unplanned Pregnancy
  5. 5. The National Campaign to Prevent Teen and Unplanned Pregnancy
  6. 6. Sex isnt science.The National Campaign to Prevent Teen and Unplanned Pregnancy
  7. 7. The birth of Bedsider.The National Campaign to Prevent Teen and Unplanned Pregnancy
  8. 8. The National Campaign to Prevent Teen and Unplanned Pregnancy
  9. 9. The National Campaign to Prevent Teen and Unplanned Pregnancy
  10. 10. It hadwebsite, a YouTube page, social media, TV, to be a system. Bedsider is: a UGC, a loyalty program, contests, print products, Frisky Fridays emails, health care provider training, and a health care provider sales force.The National Campaign to Prevent Teen and Unplanned Pregnancy
  11. 11. The National Campaign to Prevent Teen and Unplanned Pregnancy
  12. 12. The National Campaign to Prevent Teen and Unplanned Pregnancy
  13. 13. The National Campaign to Prevent Teen and Unplanned Pregnancy
  14. 14. The National Campaign to Prevent Teen and Unplanned Pregnancy
  15. 15. What doesn’t were not Stressing mobile networks that work. set up for fail-proof delivery.The National Campaign to Prevent Teen and Unplanned Pregnancy
  16. 16. What does work.The National Campaign to Prevent Teen and Unplanned Pregnancy
  17. 17. Results. !The National Campaign to Prevent Teen and Unplanned Pregnancy
  18. 18. Results.The National Campaign to Prevent Teen and Unplanned Pregnancy
  19. 19. Results.The National Campaign to Prevent Teen and Unplanned Pregnancy
  20. 20. Results.The National Campaign to Prevent Teen and Unplanned Pregnancy
  21. 21. Thank you. Larry Swiader lswiader@thenc.org 202-478-8574 Twitter: @lawrenceswiaderThe National Campaign to Prevent Teen and Unplanned Pregnancy
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