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Mobilehealth2011 - Swiader

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  • 1. Bedsider: Re-branding Birth Control What Really Works When Mobile is Part of a Multi-touchpoint Ecosystem Mobile Health 2011 Lawrence Swiader, The National Campaign to Prevent Teen and Unplanned PregnancyThe National Campaign to Prevent Teen and Unplanned Pregnancy
  • 2. What the %$#& is going on out there?The National Campaign to Prevent Teen and Unplanned Pregnancy
  • 3. We looked to reduce unplanned pregnancy. We came back with stories about better sex.The National Campaign to Prevent Teen and Unplanned Pregnancy
  • 4. Tone Fail.The National Campaign to Prevent Teen and Unplanned Pregnancy
  • 5. The National Campaign to Prevent Teen and Unplanned Pregnancy
  • 6. Sex isnt science.The National Campaign to Prevent Teen and Unplanned Pregnancy
  • 7. The birth of Bedsider.The National Campaign to Prevent Teen and Unplanned Pregnancy
  • 8. The National Campaign to Prevent Teen and Unplanned Pregnancy
  • 9. The National Campaign to Prevent Teen and Unplanned Pregnancy
  • 10. It hadwebsite, a YouTube page, social media, TV, to be a system. Bedsider is: a UGC, a loyalty program, contests, print products, Frisky Fridays emails, health care provider training, and a health care provider sales force.The National Campaign to Prevent Teen and Unplanned Pregnancy
  • 11. The National Campaign to Prevent Teen and Unplanned Pregnancy
  • 12. The National Campaign to Prevent Teen and Unplanned Pregnancy
  • 13. The National Campaign to Prevent Teen and Unplanned Pregnancy
  • 14. The National Campaign to Prevent Teen and Unplanned Pregnancy
  • 15. What doesn’t were not Stressing mobile networks that work. set up for fail-proof delivery.The National Campaign to Prevent Teen and Unplanned Pregnancy
  • 16. What does work.The National Campaign to Prevent Teen and Unplanned Pregnancy
  • 17. Results. !The National Campaign to Prevent Teen and Unplanned Pregnancy
  • 18. Results.The National Campaign to Prevent Teen and Unplanned Pregnancy
  • 19. Results.The National Campaign to Prevent Teen and Unplanned Pregnancy
  • 20. Results.The National Campaign to Prevent Teen and Unplanned Pregnancy
  • 21. Thank you. Larry Swiader lswiader@thenc.org 202-478-8574 Twitter: @lawrenceswiaderThe National Campaign to Prevent Teen and Unplanned Pregnancy