Mobilehealth2011 - Swiader

1,827 views

Published on

Published in: Health & Medicine, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,827
On SlideShare
0
From Embeds
0
Number of Embeds
811
Actions
Shares
0
Downloads
41
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Mobilehealth2011 - Swiader

  1. 1. Bedsider: Re-branding Birth Control What Really Works When Mobile is Part of a Multi-touchpoint Ecosystem Mobile Health 2011 Lawrence Swiader, The National Campaign to Prevent Teen and Unplanned PregnancyThe National Campaign to Prevent Teen and Unplanned Pregnancy
  2. 2. What the %$#& is going on out there?The National Campaign to Prevent Teen and Unplanned Pregnancy
  3. 3. We looked to reduce unplanned pregnancy. We came back with stories about better sex.The National Campaign to Prevent Teen and Unplanned Pregnancy
  4. 4. Tone Fail.The National Campaign to Prevent Teen and Unplanned Pregnancy
  5. 5. The National Campaign to Prevent Teen and Unplanned Pregnancy
  6. 6. Sex isnt science.The National Campaign to Prevent Teen and Unplanned Pregnancy
  7. 7. The birth of Bedsider.The National Campaign to Prevent Teen and Unplanned Pregnancy
  8. 8. The National Campaign to Prevent Teen and Unplanned Pregnancy
  9. 9. The National Campaign to Prevent Teen and Unplanned Pregnancy
  10. 10. It hadwebsite, a YouTube page, social media, TV, to be a system. Bedsider is: a UGC, a loyalty program, contests, print products, Frisky Fridays emails, health care provider training, and a health care provider sales force.The National Campaign to Prevent Teen and Unplanned Pregnancy
  11. 11. The National Campaign to Prevent Teen and Unplanned Pregnancy
  12. 12. The National Campaign to Prevent Teen and Unplanned Pregnancy
  13. 13. The National Campaign to Prevent Teen and Unplanned Pregnancy
  14. 14. The National Campaign to Prevent Teen and Unplanned Pregnancy
  15. 15. What doesn’t were not Stressing mobile networks that work. set up for fail-proof delivery.The National Campaign to Prevent Teen and Unplanned Pregnancy
  16. 16. What does work.The National Campaign to Prevent Teen and Unplanned Pregnancy
  17. 17. Results. !The National Campaign to Prevent Teen and Unplanned Pregnancy
  18. 18. Results.The National Campaign to Prevent Teen and Unplanned Pregnancy
  19. 19. Results.The National Campaign to Prevent Teen and Unplanned Pregnancy
  20. 20. Results.The National Campaign to Prevent Teen and Unplanned Pregnancy
  21. 21. Thank you. Larry Swiader lswiader@thenc.org 202-478-8574 Twitter: @lawrenceswiaderThe National Campaign to Prevent Teen and Unplanned Pregnancy

×