Mobile health 2012


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Neema Moraveji
Stanford Calming Technology Lab
Mobile Health 2012 at Stanford
Let's Get Hands-on

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  • This room is filled with people who will influence the future of health. Big responsibility.So raise your hand if you think you’re generally pretty healthy. Now keep your hands raised if you also feel you are often stressed. Now that’s interesting – thank you -- now imagine you were this stressed (or more) but didn’t have all the environmental factors, eating options, family history, and genetic factors that enable you to still be physically healthy while being stressed.Everybody close your eyes and take a deep slow breath!What if everybody is the world is already healthy. What if health isn’t’ a place to get to but a thing to remember. What stops us from remembering this? Stress and anxiety.Don’t you feel refreshed? Now what if a mobile health experience could create that state change? Now scale that out. Multiple it by an order of magnitude and apply it when you are about to order food at a restaurant or communicate with your boss. Big difference in healthy behaviors.Now what if our technologies helped make that happen?How would that transform engagement with your health behaviors? How would it transform their lives?I’m here to tell you that if you are creating Mobile Health solutions, you will soon have to address stress. Either getting users to engage initially – OR getting them to sustain with your service.Luckily, I’m going to show you how. And we are going to experiment, live at the conference, with launching a calming service. We’ll launch it and then we’ll look at what worked & what didn’t work tomorrow afternoon.
  • My name is Neema Moraveji and I run the Calming Technology Lab here at Stanford. We invent & study ways of designing calm into the lives of all kinds of users, from children to seniors.
  • Here’s an example from our research project Breathwear, where your phone monitors your breathing and triggers you to change it when you are stressing out.
  • Here’s a project from my student, Mike. It helps you look forward to future events, focusing on the positive.
  • Here’s Cindy’s project – that focused on a super simple baby step: see anaww photo and smile. Tiny machine that she got working and then designed around it.
  • You see - underlying all the healthy behaviors we want people to engage in (like exercise, eating, and so on), there is the $1b question of their state. Their being – before their doing.
  • So what do we mean by their ‘state’?
  • Now I ask you: How does stress preclude your users from even engaging in your intervention or behaviors?What does your service do about it? Does it create more stress for them? Because if it does, it won’t last. Address the stress!Now, how do you create calm with baby steps using a mobile health service?
  • The mantra to remember: “Address the stress!”Now when I say “Address the stress” I don’t always mean to tell them to calm down. You have to do better than that! Think harder than that! Use techinques that are calming and embed them into your service.
  • There is no “calming” counterpart for the word “stressors”.
  • So, now, live and on stage, we are going to try a very simple example that I cooked up with Mike at Mobile Commons.
  • Mobile health 2012

    1.  DO
    2. High Activation Scared Excited CalmUnpleasant (Restful alertness) Pleasant Bored Relaxed Low Activation
    3. “Address the Stress!”
    4. Step 1: Create a Model of Calm
    5. Mitigate stressors Introduce calmers Calming mechanisms User- Nature of centered stress design The body’s Stressors Interaction design User research response
    6. Step 1: Create a Model of CalmStep 2: Use a Design Cards
    7. Sustain Create New Tame Anger, Build Self- Shift Attention Meaning Name Fears Awareness Perspective Associate or invent Articulating Self-awareness Reducing distractions desired meaning for boundaries around Building the muscle of disrupts streams of or revealing facets of a neutral or stressful emotions uncovers cognitive flexibility thought and brings stimuli facilitates focus events, objects, or their enables one toone into the present. and calm. actions. ephemerality, reducin reframe stressful E.g. Fullscreenify, g attachment. experiences. E.g. Mirror tactics, Take inventory. Tough love. E.g. Secret beauty, Remap the mundane. E.g. Beyond E.g. Multiple thoughts, Name that inroads, Snapshots. feeling. Calming Technology Design Cards Reinforce Humanize Simplify Support Create Success Mind-Body Interactions Socially Commitments Connection Small achievements Interaction with Uncover and offer Creative commitments can be used toReveal the real-time, technology itself social ties, making reduce mental noise increase awareness ofbi-directional bond, triggers an affective affective exchanges surrounding an one’s exemplified in the response; let users salient and visceral. intention to make it strengths, intention, a state of the breath. feel the designer. concrete. nd contribution. E.g. Public displays of E.g. Peripheral paced affection, Critical mass. E.g. Enjoyable E.g. Fresh start, Homebase. E.g. Baby domino,respiration, Relaxation. errors, Easter eggs. Tiny party. Rough draft of “Design Strategies and Patterns for Calming Technology” by the Calming Technology Lab at Stanford University, August 2011.
    8. Step 1: Create a Model of CalmStep 2: Use a Design CardStep 3: Apply Stress-less UI Heuristics
    9. Stress-less UI Heuristics1. Reveal ability to control 6. Reduce chances of being interruptions. overwhelmed.2. Acknowledge human 7. Use appropriate tone & interpretations of time. emotion.3. Provide positive feedback 8. Encourage pro-social to user input. interactions.4. Relieve time pressure. 9. Choose naturally calming5. Acknowledge reasonable elements. user actions. 10. Demystify the interface. (Moraveji, Soesanto, 2011)
    10. Txt ‘CALM’ to 877877. “Mobile Calm-ins”Results tomorrow 
    11. calmingtech.stanford.edut: @calmingtech “Address the Stress!”neema@stanford.edut: @moraveji