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Mobile health

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Cristina Cordova

Cristina Cordova
Pulse
Mobile Health 2012 at Stanford
Launch and Iterate in Baby Steps

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Mobile health Mobile health Presentation Transcript

  • Tweaks: Bringing Structure toan Unstructured Environment Cristina Cordova #MH2012 @cjc cristina@pulse.me
  • tweaks bring structure to an unstructured environment
  • launch
  • Launch!?
  • rapid prototype24 hours later...
  • iterate
  • User Feedback
  • lesson #1 Listen to your users
  • review
  • Analytics
  • lesson #2“If it aint broke, dont fix it”
  • back to thedrawing board
  • what is it?value add?
  • what is a “meme”? “meme” is anidea/concept that spreads quickly via imitation
  • what is a “meme”? “meme” is anidea/concept that spreads quickly via imitation
  • what worked? rapid prototyping, reviewing and refining. So, let’s start with that process, straight from launch.
  • Analytics
  • users loved it
  • users loved it few users
  • clear valuepropositionsimple signup
  • results • Increased new downloads • Increased usage across devices • Increased session time per user
  • prototype review refine
  • thank you Cristina Cordova #MH2012 @cjc cristina@pulse.me