Tweaks: Bringing Structure toan Unstructured Environment          Cristina Cordova          #MH2012 @cjc         cristina@...
tweaks     bring structure to      an unstructured        environment
launch
Launch!?
rapid prototype24 hours later...
iterate
User Feedback
lesson #1    Listen to your users
review
Analytics
lesson #2“If it aint broke, dont fix it”
back to thedrawing board
what is it?value add?
what is a     “meme”?  “meme” is anidea/concept that spreads quickly   via imitation
what is a     “meme”?  “meme” is anidea/concept that spreads quickly   via imitation
what worked? rapid prototyping, reviewing and refining. So, let’s start with that process, straight from launch.
Analytics
users loved it
users loved it  few users
clear valuepropositionsimple signup
results     •    Increased new downloads     •    Increased usage across devices     •    Increased session time per user
prototype review  refine
thank you  Cristina Cordova  #MH2012 @cjc cristina@pulse.me
Mobile health
Mobile health
Mobile health
Mobile health
Mobile health
Mobile health
Mobile health
Mobile health
Mobile health
Mobile health
Mobile health
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Mobile health

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Cristina Cordova
Pulse
Mobile Health 2012 at Stanford
Launch and Iterate in Baby Steps

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  • Mobile health

    1. 1. Tweaks: Bringing Structure toan Unstructured Environment Cristina Cordova #MH2012 @cjc cristina@pulse.me
    2. 2. tweaks bring structure to an unstructured environment
    3. 3. launch
    4. 4. Launch!?
    5. 5. rapid prototype24 hours later...
    6. 6. iterate
    7. 7. User Feedback
    8. 8. lesson #1 Listen to your users
    9. 9. review
    10. 10. Analytics
    11. 11. lesson #2“If it aint broke, dont fix it”
    12. 12. back to thedrawing board
    13. 13. what is it?value add?
    14. 14. what is a “meme”? “meme” is anidea/concept that spreads quickly via imitation
    15. 15. what is a “meme”? “meme” is anidea/concept that spreads quickly via imitation
    16. 16. what worked? rapid prototyping, reviewing and refining. So, let’s start with that process, straight from launch.
    17. 17. Analytics
    18. 18. users loved it
    19. 19. users loved it few users
    20. 20. clear valuepropositionsimple signup
    21. 21. results • Increased new downloads • Increased usage across devices • Increased session time per user
    22. 22. prototype review refine
    23. 23. thank you Cristina Cordova #MH2012 @cjc cristina@pulse.me

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