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Published

Cristina Cordova …

Cristina Cordova
Pulse
Mobile Health 2012 at Stanford
Launch and Iterate in Baby Steps

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Transcript

  • 1. Tweaks: Bringing Structure toan Unstructured Environment Cristina Cordova #MH2012 @cjc cristina@pulse.me
  • 2. tweaks bring structure to an unstructured environment
  • 3. launch
  • 4. Launch!?
  • 5. rapid prototype24 hours later...
  • 6. iterate
  • 7. User Feedback
  • 8. lesson #1 Listen to your users
  • 9. review
  • 10. Analytics
  • 11. lesson #2“If it aint broke, dont fix it”
  • 12. back to thedrawing board
  • 13. what is it?value add?
  • 14. what is a “meme”? “meme” is anidea/concept that spreads quickly via imitation
  • 15. what is a “meme”? “meme” is anidea/concept that spreads quickly via imitation
  • 16. what worked? rapid prototyping, reviewing and refining. So, let’s start with that process, straight from launch.
  • 17. Analytics
  • 18. users loved it
  • 19. users loved it few users
  • 20. clear valuepropositionsimple signup
  • 21. results • Increased new downloads • Increased usage across devices • Increased session time per user
  • 22. prototype review refine
  • 23. thank you Cristina Cordova #MH2012 @cjc cristina@pulse.me