Eric, stanford

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Eric, stanford

  1. 1. Mobile Health Business Models - What Works(SMS, Mobile Internet, SmartPhone Apps)
  2. 2. Columbia University Medical Center – SMS FLUNET
  3. 3. Starting with American Idol...
  4. 4. Ringtones, Celebrity Msgs. Jokes Games Hi it’s JustinAMERICAN IDOL Timberlake. Yes it really is me. I think Idol is cool & I’m Idol: What does an Predict the final 3… rooting 4 UR Idol eat 4 favourite choice breakfast?… My guess: KELLY, too. Let’s hope she (Scroll down)…. TAMARA & JUSTIN wins hey! …Humble Pie Idol News n’ Gossip Fan Club Simon Insults Idol: Guess wot! 1 Kelly, good luck girl Idol: “I haven’t of the Idols has we r rooting 4u. I luv written any notes Build given the wrong UR style - its wicked, against UR name, age in her I hope 2b like U because U havent Community application! Watch 1day! got any in UR head!” nxt wk’s show 2 Luv Tasha Luv Simon x find out who! Sweepstakes Sweepstakes Get Exclusive Content Enter Hi Jo. Txt me l8r and I will tell U where 2 meet us. To 5555 Enter a Sweepstakes Voting Show Upd8s & Polls Interact with the Show – VOTE Idol: Watch the idols 2moro & c how they Vote & Poll cope with Rock n Roll? to 5501 Will they rock or suck? Txt us!…
  5. 5. Managing Adolescents’ Health Mt. Sinai’s TEXT IN THE CITY program Applications targeted at teens: 1. SMS Questions & Answers 2. SMS Birth Control Reminders 3. SMS Health Bytes (Tips) Extending into ‘Lab Result Availability’ SMS notifications, Appointment reminders, Vaccination reminders
  6. 6. Pregnancy - SMS & Smartphone Apps
  7. 7. KNOWIT SMS Zip Code Location Finder – HIV Testing Centers FR: KNOWIT (566948) ---------------------- HIV center in UR zip: Mason Square Neighborhood Health Center (413)794- 8723. More locations: call 1-800-CDC-INFO Promoted nationally. Consumers text their zip code to KNOWIT (566948) and get a information on the nearest CDC HIV/AIDS testing center.
  8. 8. SMS Requests – Received 214,530 Total SMS messages received for March ’07 – July ’08.
  9. 9. KNOWIT SMS Requests – by Time of Day Participation is highest in the early morning hours.
  10. 10. Involving Friends / Social Old Spice SMS Stinky Alerts FR: OLD SPICE ------------------------------ You know how theres a guy in every group who has bad B.O. but nobody wants to tell him? Dude, youre that guy. Old Spice & UR friend at 917.488.0615.
  11. 11. thank you.32  Avenue  of  the  Americas,  19th  Floor,  New  York,  NY  10013,    1.877.RIPROAD,    www.riproad.com

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