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20120517 mobilehealth

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Julia Hu …

Julia Hu
LARK
Mobile Health 2012 at Stanford
The "Why" & "How" of Small Collaborations

Published in: Health & Medicine, Technology

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  • Experiment like crazy Then focus PRIORITIZE Framework of prioritization Focus groups
  • Experiment like crazy Then focus PRIORITIZE Framework of prioritization Focus groups
  • Experiment like crazy Then focus PRIORITIZE Framework of prioritization Focus groups
  • HARDWARE AS A PLATFORM HARDWARE IS NOT SOFTWARE Do not think it ’s ok to fail on your fundamentals
  • Transcript

    • 1. 1 YEAR of Baby Steps: From Prototype to Shelves
    • 2. WIRELESS SLEEP SENSOR! SILENT ! LARK PRO:ALARM CLOCK! PERSONAL SLEEP ! THERAPY!
    • 3. START- 6.2010GlobalApple 6.2011Exclusive .com
    • 4. Building AN EVOLUTIONARY REVOLUTIONARY Product 1.  Finding the minimum shippable great product2.  Using software to make product great 3. Building the right partnerships
    • 5. Minimum Shippable Great Solution 1.  Having a set of problems to solve2.  Solving it in the right order3.  Making sure it s shippable
    • 6. Have a problem.
    • 7. Then have some more. •  Problem Set A•  Problem Set B, C, D–  Bad sleep habits –  Can t fall asleep easily–  Insomnia
    • 8. 2. Solving problems in the right order"  The DreamThe FocusThe Execution
    • 9. 2. Solving it in the right order     Form + EE Specs
    • 10. Expansion then FOCUS then expansion on Product     Productize initial solution
    • 11. Expansion then FOCUS then expansion on Product     Evolve initial solution
    • 12. 3. Gut check- is it shippable? 1) Will people pay? 2) Is the enabling technology priced right? Cost of product in small/medium scale =25%-50% Willingness to Pay Price
    • 13. Building A EVOLUTIONARY REVOLUTIONARY Product 1.  Finding the minimum shippable great product2.  Using software to make hardware great 3. Building the right partnerships
    • 14. Startups can finally not suck at product!"
    • 15. The Product Cycle: 12-18 moThe Software Cycle: 1-2 mo
    • 16. It s a great time to make a great product, a little at a time….
    • 17. Version LAUNCH
    • 18. Version LAUNCH:Keep the software simple.
    • 19. Version 1.1:Context
    • 20. Version 1.2:Going beyond data LARK PRO: PERSONAL SLEEP COACH!
    • 21. The Product Cycle: 12-18 mo Predict, Simplify, Make Robust! The Software Cycle: 1-2 mo Innovate, Take Risks, Experiment!
    • 22. Building A EVOLUTIONARY REVOLUTIONARY Product 1.  Finding the minimum shippable great product2.  Using software to make hardware great 3. Building the right partnerships
    • 23. Stay lean. Employees Contractors PartnersWork like a Gotta get this Opportunity todog and are project done now, growsmart and know what you have synergistically,hungry, like got to do amazing strategicyou. immediately. partner.
    • 24. What to look for in a great partner •  Creative with new models•  Courage in risk taking•  Long-term perspective
    • 25. Innovation is the keyto survival.