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What Works in Public Health                      Jeremy Vanderlan
What I DoTechnical Lead Interactive Media Lead
Why We WorkPeople seek HIV/AIDS informationand resources because they, orsomeone they care about, hasengaged in behavior t...
What Works in Public Health• Mobile Belongs to Everyone, Educate• Build Something People Care About• For Public Health, Mo...
What Works in Public Health• Mobile Belongs to Everyone, Educate• Build Something People Care About• For Public Health, Mo...
Subject Matter Experts
Communications Professionals
Policymakers
Community Organizations and Leaders
Technical Staff
credit - Twitter @craigmod
I’m        I’m         I’m                I’mbored   microtasking   local              social                         From...
• Mobile Belongs to Everyone, Educate• Build Something People Care About• For Public Health, Mobile Web First• A challenge
2011 Marks 30 Years of AIDS
58
• Mobile Belongs to Everyone, Educate• Build Something People Care About• For Public Health, Mobile Web First• A challenge
Health SearchOf the top 5 health searches onmobile Yahoo, 3 were sexual healthrelated           • Pregnancy           • ST...
Total U.S. Market & Smartphone Market                               October 2010                                          ...
Return on Investment                                                                   = 10,000                           ...
Accessibility
• Build Something People Care About• Mobile Belongs to Everyone, Educate• For Public Health, Mobile Web First• A challenge
Mobile Only Internet Generation                        Desktop Internet Users                        Mobile Internet Users...
AIDS.gov resources• Mobile site - m.aids.gov• Locator - locator.aids.gov• Twitter - @AIDSgov• Blog - blog.aids.gov        ...
1  mobile health 2011 aids,gov
1  mobile health 2011 aids,gov
1  mobile health 2011 aids,gov
1  mobile health 2011 aids,gov
1  mobile health 2011 aids,gov
1  mobile health 2011 aids,gov
1  mobile health 2011 aids,gov
1  mobile health 2011 aids,gov
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1 mobile health 2011 aids,gov

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  • These are extremely useful\nHivtest.org\n
  • but are difficult to find (the Goog is not with them)\nGood data out there, just not presented well\n“Single repository”\nNot user friendly\n
  • Gov agencies offer tools to find service providers\n
  • -all only one type of service provider\n-wanted to help people find all different types of service providers using one search.\n-wanted to leave the data where it was\n-people who were already collecting and maintaining it could continue taking care of that, and we wouldn’t have to.\n
  • \n
  • So they can be plopped on the map like so. The Google Maps API actually offers a GeoRSS parser, but I found it rather finicky so ended up rolling my own.\n\n[anecdote]\n-issues while implementing\n-wrote our initial how-to on GeoRSS\n-made point data, the latitude and longitude, optional. \n-Bad idea.\nWe were afraid making it mandatory would be a barrier to entry for some agencies\nWe thought it would be simple enough to geocode the addresses on our end.\nMost of agencies already had geocoded data, or were pretty quick to do so, even though we’d made it optional.\none data provider called our bluff\nDelays between us trying to dynamically geocode and giving up\n and them adding lat and long on their end.\n\nWe are not maintaining data ourselves – it’s the most recent\n\nNot just enough to make this something at AIDS.gov, but we’re not the only resource out there\nSomeone at risk may not know AIDS.gov but has widget access\n
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  • Transcript of "1 mobile health 2011 aids,gov"

    1. 1. What Works in Public Health Jeremy Vanderlan
    2. 2. What I DoTechnical Lead Interactive Media Lead
    3. 3. Why We WorkPeople seek HIV/AIDS informationand resources because they, orsomeone they care about, hasengaged in behavior that putsthem at risk for HIV.
    4. 4. What Works in Public Health• Mobile Belongs to Everyone, Educate• Build Something People Care About• For Public Health, Mobile Web First• A Challenge
    5. 5. What Works in Public Health• Mobile Belongs to Everyone, Educate• Build Something People Care About• For Public Health, Mobile Web First• A challenge
    6. 6. Subject Matter Experts
    7. 7. Communications Professionals
    8. 8. Policymakers
    9. 9. Community Organizations and Leaders
    10. 10. Technical Staff
    11. 11. credit - Twitter @craigmod
    12. 12. I’m I’m I’m I’mbored microtasking local social From Tapworthy by Josh Clark 6
    13. 13. • Mobile Belongs to Everyone, Educate• Build Something People Care About• For Public Health, Mobile Web First• A challenge
    14. 14. 2011 Marks 30 Years of AIDS
    15. 15. 58
    16. 16. • Mobile Belongs to Everyone, Educate• Build Something People Care About• For Public Health, Mobile Web First• A challenge
    17. 17. Health SearchOf the top 5 health searches onmobile Yahoo, 3 were sexual healthrelated • Pregnancy • STDs • Herpes Source: CNN Interview w/ Susannah Fox
    18. 18. Total U.S. Market & Smartphone Market October 2010 Smartphone OS Share Total Market Share 14.0% 22.7% 27.9% Smartphone 29.7%Feature Phone 70.3% 27.4% Symbian OS 3.4% Linux 3.3% Palm OS 1.3% 26
    19. 19. Return on Investment = 10,000 Cost vs. Users Reached users reached Mobile Website Mobile App (iPhone only) Mobile App(iPhone, Android, BB) $0 $22,500 $45,000 $67,500 $90,000 27
    20. 20. Accessibility
    21. 21. • Build Something People Care About• Mobile Belongs to Everyone, Educate• For Public Health, Mobile Web First• A challenge
    22. 22. Mobile Only Internet Generation Desktop Internet Users Mobile Internet Users • Over 25 • Low income brackets
    23. 23. AIDS.gov resources• Mobile site - m.aids.gov• Locator - locator.aids.gov• Twitter - @AIDSgov• Blog - blog.aids.gov Connect• Twitter - @thulcandrian• email - jvanderlan@icfi.com
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