Jorge Zapico

Jorge L. Zapico KTH / CSC / Media / Industrial Ecology Centre for Sustainable Communications PhD Student zapico@kth.se www.itsagreenmobileworld.com PERSUASIVE SERVICES 25th February 2009

ICT and sustainability A short background of my research

Multimedia applications for a sustainable urban lifestyle. Awareness, awareness, awareness. A recurring theme

Captology: Computers are persuasive technologies. That makes sense!

Climate persuasive services: ICT applications that change personal attitudes regarding climate change and/or that change behaviour towards reducing greenhouse gases emissions. In opposition to more strict deﬁnition of Foggs, where persuasion is based on intentions, not on outcomes, we include in our deﬁnition technology that promotes low-carbon behavior using persuasive principles, even if climate change mitigation was not designed as a goal of the application.

Key technologies

1. Mobile phones

2. Pervasive sensors

3. Social media

Opportunity 1 If you need to change something, ﬁrst you need to measure it Tracking carbon footprint 1.1 T racking carbon footprint

Anti-climate persuasive services

Principle of Self-Monitoring Principle of Reduction Principle of Social Comparison Principle of Social Facilitation

Opportunity 2 You do me too Breaking the tragedy of the commons using social media 1.1 T racking carbon footprint

1.1 T racking carbon footprint

Principle of Social Facilitation Principle of Reciprocity Principle of Social Comparison Principle of Normative Inﬂuence Principle of Social Learning Principle of Competition, Cooperation and Recognition

Opportunity 3 It’s easy to be green Facilitating and praising green behavior 1.1 T racking carbon footprint

Principle of Reduction Principle of Praise

Enhance the principle of tailoring Effortless accuracy Credibility for more responsibility Use a mass principle of cause and effect Make the green normal, not the normal green Make it fun It’s a mobile world

And there are already many existing applications that can be considered “climate persuasive services” from our deﬁnition. Using persuasive principles in a more conscious way could improve the effectiveness of these tools. There are possibilities for using ICT for persuasion towards low-carbon lifestyles. And we are working on it!

Thanks! Jorge L. Zapico zapico@kth.se www.itsagreenmobileworld.com

http://itsagreenmobileworld.com	19
http://cesc.kth.se	15
http://www.sustainablecommunications.org	9
http://www.sustainableinternet.org	2
http://www.slideshare.net	2

Jorge Zapico

by Persuasive on Mar 03, 2009

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