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    A2Z of Cool Internet Marketing Resources Websites & Apps A2Z of Cool Internet Marketing Resources Websites & Apps Document Transcript

    • Resources
25 March 2012 Hi
I’m
Perry
 that
help
me
 Stevens
and
 save
precious 
 I’ve
been
 1me
every
 working
full
 day,
run
a
 1me
on
the
 streamlined
 Internet
for
 and
 more
than
 professional
 three
years
 business
from
 having
 wherever
I
 founded
 am
in
this
big
 Blend
Local
 beau1ful
 Search
 world
and
 Marke0ng
in
 give
me
the
 early
2009.
 edge
over
the
 I
have
 compe11on.
 accumulated
 Here
is
my
A
 many
helpful
 2
Z
of
cool,
 and
1me
 1me
saving
 saving
 Internet
 resources
 Marke1ng

 during
this
 resources,
 1me.
>>> websites
and
 Apps.
Enjoy! The A2Z of Cool Internet Marketing Resources, Websites & Apps By Perry Stevens The
A2Z
of
Cool
Internet
Resources,
Websites
&
Apps
©
Copyright
2012
 Perry
Stevens
‐
www.BlendLocalSearchMarke1ng.com
All
Right
Reserved. This
work
cannot
be
copied,
re‐published,
re‐distributed
or
be
a
part
of
a
bundle.
No
re‐sell
rights
are
 given.
You
can
however
pass
it
on
to
friends
and
business
owners
who
will
benefit
from
it’s
content…
 be
nice:
) Disclaimer:
Most
of
resources
featured
in
Probably
the
Best
Online
Business
Resources
Ever
are
free,
however
some
of
 them
have
upgrade
op1ons
and
require
single
or
residual
payments.
For
the
purposes
of
being
completely
open
and
 transparent,
I
would
like
to
add
that
some
of
these
upgrade
op1ons
have
affiliate
links
*
‐
IE.
If
you
decide
to
purchase
 through
one
of
the
links
I
may
get
a
commission.
Having
said
that,
there
isn’t
an
online
business
resource
in
these
pages
I
 haven’t
used
or
use
on
a
regular
basis.
I
would
only
ever
recommend
products
and
services
I
fully
believe
in
and
either
use
 for
my
business,
clients
and
myself.
 The
A2Z
of
Cool
Internet
Marke0ng
Resources,
 Websites
&
Apps! Designed
to
Save
You
Time,
Money
and
Make
You
an
Internet
 Marke0ng
Ninja…
So
You
Can
Grow
Your
Business
Faster! 1 Copyright © 2012 Perry Stevens www.BlendLocalSearchMarketing.com
    • GET MORE PROFITS and More Customers Today A2B A is for Aweber B is for Bitly AWeber is a industry leading autoresponder, a Where would we be without Bitly? Bitly is a professional email signup form & direct marketing simple URL shortener that helps you collect, service that makes it easy for you to build your organize and share long ugly links. It’s ideal if you email list and stay in touch with customers and are a regular user of twitter where you are only prospects. allowed 140 characters or want to track clicks from your Youtube videos. Aweber gives you the ability to send or schedule bitly is accessible via website, browser extensions bulk emails, newsletters, create an autoresponder and mobile web. All links shared via bitly allow series, manage unlimited email marketing the user to track and view complete, real-time campaigns, publish an optin box on your website traffic and analytics data. or blog and a whole lot more. Aweber also gives you the ability to track everything with analytics Web publishers and brands can take advantage of like open rates, your subscribers and unsubscribes. bitly’s enterprise analytics service to help grow their social media traffic. Aweber has over 150 email templates that allow Discover more about Bitly here. you to easily create great looking emails and even RSS to email tools that turn your latest blog post into an email newsletter so you can really leverage your content. Discover more about Aweber here. 2 Copyright © 2012 Perry Stevens www.BlendLocalSearchMarketing.com
    • GET MORE CUSTOMERS And More Profits Today C2D C is for ContactMe D is for Dropbox ContactMe is an easy-to-use contact and task Dropbox simplifies the way you can create and management tool that will help you run your share you documents and media files and always business more efficiently. have your stuff available, wherever you may be. Dropbox lets you take all your photographs, ContactMe helps you work more effectively and documents and even large media files like videos helps you grow your business. Of course being anywhere and share them easily with who ever you organized has major benefits, you save time and choose – friends, colleagues or your whole team. effort and run a more professional and profitable You no longer have to email files to your self to business and have more free time to share with work off more than one computer. Everything you your friends and family. save to your Dropbox will automatically save to all ContactMe allows you to keep you on top of your your synced computers, smartphones and even the deadlines, tasks, correspondences and Dropbox website. appointments and it’s very easy to set up and manage from your desktop or smartphone. If you accidentally knock a cup of tea over your You can create free buttons and web forms and laptop or even if it was stolen, Dropbox has you then add them to your websites and blogs or just covered and none of your files will be lost. about anywhere on the web. There is also a great Facebook App and much more so you can capture Dropbox is also available on iPhone, iPad, Android more leads and sync them up to your and Blackberry. autoresponder. Discover more about ContactMe here Also, for every friend you invite and who consequently joins and installs Dropbox, they will give you both 250 MB of bonus storage space up to a limit of 8 GB. Discover more about Dropbox here. 3 Copyright © 2012 Perry Stevens www.BlendLocalSearchMarketing.com
    • GET MORE CUSTOMERS And More Profits Today E2F E is for Easy Video Player 2 F is for Fiver Marketed as the Most Powerful Video Marketing Fiverr is one of those ideas that you say to Software On The Planet! And we have to agree yourself ‘I wish I thought of that!’ Basically it is an Easy Video Player 2 is pretty special. It finally online marketplace that allows you to find people breaks down all the barriers to video marketing so who will provide a service for $5. you can start to make money today! Here are just a few things the Easy Video Player 2 If you are looking for someone to make a logo, can do… You can embed your “buy now” buttons perform a social media or SEO task, make a and “opt in” forms right inside the video. Add unique gift, proof read, write or even make a video “overlays” to grab viewers attention and make ad for your business, you’ll find them on Fiverr. buttons and content appear at designated times which adds an interactive element to your web It’s very customer friendly and strangely addictive. pages. We use it a lot for making website headers, banners, logos, video title clips and even cartoon The Easy Video Players 2 allows you to split test characters of our friends and ourselves. your videos so your can get the maximum ROI for each and every video and of course there are Discover more about Fiverr here detailed analytics that are stored automatically to your dashboard so you can track your Internet marketing campaigns. Available as a Wordpress plugin. If you are serious about marketing your business, products and services online you should be using video. If you are using video, you really should be using the Easy Video Player 2. Discover more about Easy Video Player here. 4 Copyright © 2012 Perry Stevens www.BlendLocalSearchMarketing.com
    • GET MORE CUSTOMERS And More Profits Today G2H G is for Groupon H is for HelloTXT Groupon negotiates discounts,usually 50-90% Hellotxt is an online and smartphone offwith popular local businesses. They send the communication tool that allows you to syndicate deals to thousands of subscribers in a free daily and digest of all your social bookmarks and email, and send the businesses registered with information from one easy to use dashboard. Groupon and running promotions a ton of new customers. It’s easy to post text and rich media content across all your social media channels like Twitter, As a business it’s easy to register and start a Linkedin and Facebook (up to 50 networks) with promotion to attract new customers with an one click saving you valuable time while attractive promotion. Savvy local consumers check effectively communicating and marketing on their email, Facebook or Twitter feeds for daily multiple channels. deals on cool local businesses and can easily discover you. By posting your status updates about your business on all your web services from the same application Groupons are often shared with friends and are you can easily keep everyone in your networks up passed along by email or broadcast on social to date and build backlinks with social bookmarks networks. That’s viral marketing at it’s best! to your website at the same time. Customers can print out the voucher or bring it up on their Groupon mobile App, then present it at Hellotxt also allows you to post your messages your business to get the offered deal. from email and your smartphone (Get the App) iPhone, iPad and Android device and include 91% of Groupon customers report getting more photos and video embeds. customers as part of their promotion. 9 out of 10 Groupon customers spend more than Discover more about Hellotxt here. the face value of the Groupon 87% of business owner say their Groupon promotion increased their awareness in the community. Discover more about Groupon here 5 Copyright © 2012 Perry Stevens www.BlendLocalSearchMarketing.com
    • GET MORE CUSTOMERS And More Profits Today I2J I is for Involver J is for Jing Involver Apps integrate robust and powerful Jing is a free and easy way to create images and audience engagement tools to your social media videos of what you see on your computer screen channels such as Facebook Business Pages. With then share them instantly online! over two-dozen applications tailored to Facebook, Twitter and the iPhone, they offer a huge range of Simply capture an image (screenshot) of what you options for continuous two-way communication see on your computer screen and use mark-up tools between your business and it’s customers. to enhance your image, like arrows, text and boxes. Alternatively you can record what you see and do These Involver Apps are proven to multiply your on your monitor (screencast) in a 5 minute fan base and ensure that your brand makes the recording and share with your audience via their most of the incredible opportunities on the social free hosting Screencast website. web. Of all the cool tools and resources I’ve found and Basic Involver Apps such as Twitter, Youtube and share with friends a collegues, Jing is always the Flickr are free. However users are allowed only 2 most popular. It’s easy to add notated screenshots basic applications per Facebook Business or Fan to all your online conversations, or create a quick Page. To use more than two applications and tutorial video you can share with the staff, sales access additional functionality an upgrade to the team or customers. It gets everyone on the same Professional account is required page fast and is fun to use. Discover more about Involver here. In fact I couldn’t have made this book without it or communicate with my team and clients across the world as effectively as I do without it! Jing rocks!! Discover more about the Jing here 6 Copyright © 2012 Perry Stevens www.BlendLocalSearchMarketing.com
    • GET MORE CUSTOMERS And More Profits Today K2L K is for Klout L is for Local Search Klout is a web-based tool that set the standard for The Local Search SEO Contact Page Plugin is measuring your influence on the web. designed for websites and blogs built on the Throughout history people have always had the WordPress CMS (Content Management System). power to influence others, and that power is being It’s a simple solution to quickly create a local democratized with the power of social media. search engine optimized contact page for your site. Klout provides insights into everyones influence This handy plugin will take all your business online by measuring their activity across the 5 information from the settings page and populate major social networks – Facebook, Twitter, your entire contact us page or just parts of it. This Linkedin, Foursquare and now Google+. More are includes your business name, full address and being added. telephone number in hCard/vCard formats. You can also include your hours of operation, preferred Your influence is measured on your ability to drive payment methods, social media buttons, links, QR action in social media networks. code, Google Places and more. All of these are · Twitter: Retweets and Mentions highly customizable for your business needs. · Facebook: Comments, Wall-Posts & Likes Discover more about Local Search SEO Contact · LinkedIn: Comments & Likes Page here. · Foursquare: Tips, To-Dos & Done · Google+: Comments, Reshares & +1’s Klout process this data on a daily basis and gives you an updated Klout Score. It’s a good representation of your ongoing social standing online. Discover more about Klout here 7 Copyright © 2012 Perry Stevens www.BlendLocalSearchMarketing.com
    • GET MORE CUSTOMERS And More Profits Today M2N M is for Mailchimp N is for Namecheap Even in these days of social media, email Namecheap are a leading ICANN accredited marketing is still one of the most powerful direct domain name registrar and web hosting company marketing strategies available. As a business owner from the USA that’s been around for over a you need an email–marketing service that takes decade. Namecheap currently has over 500,000 care of all the complicated stuff so you can focus clients and over 2 million domains under its on running your business. management. MailChimp makes it easy for you to design great Namecheap offers some of the most affordable email campaigns, share them on your social sites, domain names in the industry with free email/ integrate with web services you already use, URL forwarding, in addition to full-featured web manage subscribers and track your results. It’s like hosting packages, secure SSL certificates, having your own personal newsletter-publishing WhoisGuard domain name privacy protection, and platform. a whole lot more. Setting up an autoresponder is relatively straight- There customer service is unparalleled in the forward while maintaining optins and unsubscribes industry, and their products are simple and of is a breeze with Mailchimp. excellent value. You will need to have an optin box on your Look out for their ‘coupon codes’ and special website or custom Facebook page and link it to offers on their social media sites for even greater yourautoresponder. If you need a good entry level value. autoresponder that can grow with your business Discover more about Namecheap here and your list, your really can’t go wrong with MailChimp. Discover more about MailChimp here. 8 Copyright © 2012 Perry Stevens www.BlendLocalSearchMarketing.com
    • GET MORE CUSTOMERS And More Profits Today O2P O is for Optimized Press P is for Ping.fm Many of the World’s leading Internet Marketers, Ping.fm is a simple online and mobile service that Experts, Speakers and Coaches choose the makes updating your social networks like Twitter, OptimizePress platform to build their sales pages, Facebook and Myspace quick and easy. launch funnels, membership sites or squeeze pages on Wordpress. There are also thousands of To really benefit from using Ping.fm you first need businesses owners using this incredibly system on to register with as many of their social network a daily basis. partners. Then when you want to send a message or social bookmark, you can simply blast it to 20+ OptimizePress has been designed to make building networks from Ping.fm with one click. This can be a website or sale page really easy. This includes done through email, SMS, GTalk, AIM, Yahoo! integrating it with an autoresponder, adding ‘add to Live Messenger, Smartphones, Jabber and over 50 cart buttons’, split level private membership areas 3rd party Apps using the Ping.fm API. and Facebook comments. Social bookmarking with Ping.fm not only alerts It has a excellent video training library, so even if your friends, fans and followers to your new you are a complete newbie to building a website, marketing messages, videos and blog posts but you can follow these step by step instructions and also drives more traffic to your website with have a great looking site up in minutes. additional SEO benefits. If you are selling products online or want a secure Social is the new SEO, so get your bookmarking membership site than I would highly recommend on steroids with Ping.fm. OptimizePress. Discover more about Ping.fm here. Discover more about OptimizePress here 9 Copyright © 2012 Perry Stevens www.BlendLocalSearchMarketing.com
    • GET MORE CUSTOMERS And More Profits Today Q2R Q is for Qype R is for Roost Qype is a free App available for iPhone, Facebook Places has now been added to the Qype Blackberry, Android, Windows Phone and Nokia App so you can Check-in directly to Facebook that puts over a million local business reviews and Places and much more. recommendations right in the palm of your hand. Discover more about Qype Mobile App here As a business owner you need to register your business on Qype so more prospects have the Roost were recently acquired by Vertical chance to find you online and on their mobile Response. They are a self-service social media phones. So, when they are searching for local marketing platform is designed to offer tools that businesses like yours, be it a restaurant, bar, hotel, save small businesses time, increase engagement retail outlet, gym, orthodontist or any other service rates with their customers, increase the impact of they’ll always be able to find, review and share it social campaigns through Twitter, Facebook and with others in their networks. Linkedin while managing it all from one place. All the information your potential customers need Vertical Response also provides a full suite of self- to discover your business is at their fingertips, service marketing solutions including email including addresses, directions, phone numbers, marketing, event marketing, direct mail marketing photos and vouchers. To really make Qype work (check out their postcards) and online surveys. for you, drive customers to your business with Their aim is to empower small businesses to easily special offers and coupons. and affordably create, manage and analyze their own marketing campaigns. Additional social The Qype App also lets you find and connect with networks are currently been added for you to your fans on Facebook, Twitter and Gmail so you publish too and they have also introduced an App can share your latest or daily Special Offers with that is available from the Apple Store. them too. Discover more about Virtical Response here 10 Copyright © 2012 Perry Stevens www.BlendLocalSearchMarketing.com
    • GET MORE CUSTOMERS And More Profits Today S2T S is for SEOQuake T is for Tweet Adder SEOquake is the free but essential toolbar for Tweet Adder is a very powerful tool for growing Firefox, Google Chrome, Opera and Safari It’s a your network and profits on autopilot. very popular and extremely handy analytics tool. It’s ideal for a local business as you can set your SEOquake helps you easily obtain valuable search terms by keywords, location, recency and information about any website for a wide range of language spoken. This way you can build up a parameters such as page rank, Google index, Alexa targeted twitter following relevant to your and many others. business. You can even do this over multiple accounts. The Keyword Density tool serves to demonstrate the number of times a keyword or keyword phrase Tweet Adder also allows you to follow a pacific appears on any web page. SEOquake has a Twitter follows or followers of a user. It posts your parameter that highlights no-follow links. automated tweets throughout the day and also takes control of your Retweets, RSS tweets, It’s a great tool to start reverse engineering your Mentions and shortens your URL links and a competitors websites to discover where they’re whole lot more. getting their links from and finding high PR blogs to leave juicy comments on yourself to boost your Now the search engines take into account your own SEO. social media score it worth remembering to add your website links into your tweets for good Discover more about the SEO Quake here practice SEO. This will improve your website rankings and get more traffic visiting it. Discover more about Tweet Adder here 11 Copyright © 2012 Perry Stevens www.BlendLocalSearchMarketing.com
    • GET MORE CUSTOMERS And More Profits Today U2V U is for USB Mic V is for Vocalyze If you are recording audio for your online videos Vocalyze is web-text-to-speech technology that or vblog you may have noticed that the sound isn’t creates a real-time audio stream of your blog. too great when recorded straight into your computer or flipvideo. To get a deeper, richer tone It can be easily installed on a Wordpress blog as a and all together more professional sounding plugin and is also available for Blogger and recording you need a USB microphone. Tumblr. Visitors to your blog can click on the Vocalyze button and listen to your posts. This is an The AT2020 USB condenser microphone offers ideal solution when you’re multi-tasking, have studio-quality results and a fraction of the price. Itvision-impaired visitors to your site or have just plugs right into your computers USB port, and very tired eyes! functions seamlessly with your favourite recording software. Equipped with a USB digital output, the Vocalyze gets really interesting when it on your AT2020 is perfect for home studio recording, field smart phone. It’s available as an App so you can recording and voiceover video and vblog use. listen to any website directly from your smart The AT2020 USB is based on the design of Audio- phone - iPhone and Android. Technicas critically acclaimed AT2020 cardioid condenser microphone. Like the AT2020, it This wonderful App allows you to listen to all your features a low-mass diaphragm, custom-engineered favorite websites and blogs while you are driving, for extended frequency response and superior washing the car or when you are running up a transient response. sweat at the gym. There is also a Twitter integration feature in Vocalyze so you can add your This is a robust microphone that allows you to favorite comedians and followers to your list for a record quality sound directly into your PC or mac few laughs. and I would recommend it highly. Discover more about the Audio Technica AT2020 Discover more about Vocalyze here. USB Cardioid Condenser Microphone here. 12 Copyright © 2012 Perry Stevens www.BlendLocalSearchMarketing.com
    • GET MORE CUSTOMERS And More Profits Today W2X W is for Wisestamp X is for Xomba WiseStamp enable you to bring a social • Blog: 300+ words functionality in to every email you send. • Bookmark: 100+ words They have over a dozen Apps you can choose from • List: 50+ word intro, additional text in their gallery including social Facebook Page, required for each list item Google+, Linkedin and Twitter. There are also • Recipe: 50+ word intro, additional text Music, Charity and Quote Apps available to spice required for ingredients, directions up your emails. • Review: 300+ words WiseStamp is very easy to set up and is compatible You can also generate a revenue stream by posting with gmail, hotmail, AOl and Yahoo mail. They are articles on Xomba as it uses Google AdSense on light weight, clean and a must have addition to most of its pages on the site. Any posts made by your email that can help grow your Facebook page the user will display targeted ads on his or her ‘Like’ and twitter followers. Article or Bookmark. Xomba automatically rotates ownership of the ads between users and the Discover more about WiseStamp here. website. Sixty percent of the impressions will show your AdSense code, and 40 percent will show Xombas. You are paid by Google when Xomba is a free social networking site for people someone clicks on these ads if you have a adSense who like to write, comment and share ideas. You account. provide the content in the form of unique articles and Xomba provides an audience. Discover more about Xomba here. Xomba gives you the ability to post 5 types of Articles: blog posts, bookmarks, lists, recipes and reviews. There is no upper length to the articles you write but the minimum number of words for each of the five categories is: 13 Copyright © 2012 Perry Stevens www.BlendLocalSearchMarketing.com
    • GET MORE CUSTOMERS And More Profits Today Y2Z Y is for YouLikeHits Z is for Zoomerang You Like Hits is a community site where you are Zoomerang helps you get the information you awarded points to like, follow or view other need simply and easily with online surveys and community member’s social pages. polls. Once you have some points you can add your own What ever kind of poll or survey suits your needs, Facebook pages, Youtube Video Channel, Twitter, Zoomerang have a template for it including Google+, Stumbleupon, Digg, Myspace and Customer Satisfaction Surveys, Event Planning website to You Like Hits. surveys, Employee Satisfaction Surveys, Non Profit Surveys, Market Research Surveys and Next you need to set a ‘payout’ amount. EG. The Educational Surveys. number of points you want to give away to someone to visit your Facebook page and like it. You can use Zoomerang to conduct mobile surveys The higher your payout is, the faster you will get and even Facebook surveys, yes there’s an App for more likes. that! Why not add photos and videos to your surveys for extra power! It’s a great way to get some likes and views to a new Facebook page so you can quickly claim your There basic level is Free and offers unlimited vanity URL, get more video views or people to surveys and polls, and real-time online results. visit your website. Zoomerang’s website also has a wealth of information about the questions you should be Discover more about You Like Hits here asking and how to get the most from your surveys. How do you make important decisions that affect Discover more about Zoomarang here your business and your bottom line, consult a clairvoyant, read tea leaves or maybe play best of three paper-rock-scissors? 14 Copyright © 2012 Perry Stevens www.BlendLocalSearchMarketing.com