Andrew Goodwin’s music video theory.

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A brief presentation on Andrew Goodwin's music video theory.

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Andrew Goodwin’s music video theory.

  1. 1. Andrew Goodwin’s Music Video Theory
  2. 2. Or contradict the lyrics and music. Amplify Visuals can illustrate
  3. 3. Genres tend to have their own musical style and iconography explicit in their music videos.
  4. 4. There must be Close-Ups included in the video.
  5. 5. The artist integrates their own unique star iconography & develops an image that makes them identifiable.
  6. 6. The theme of voyeurism is common in music videos
  7. 7. Intertextual references are popular too.
  8. 8. The female performer is frequently objectified.
  9. 9. Often through combinations of camera work and fragmented body shots effectively sexualising the star.
  10. 10. The end.

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