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Andrew Goodwin’s music video theory.

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A brief presentation on Andrew Goodwin's music video theory.

A brief presentation on Andrew Goodwin's music video theory.

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    Andrew Goodwin’s music video theory. Andrew Goodwin’s music video theory. Presentation Transcript

    • Andrew Goodwin’s
      Music Video Theory
    • Visuals can illustrate
      Amplify
      Or contradict the lyrics and music.
    • Genres tend to have their own musical style and iconography explicit in their music videos.
    • There must be Close-Ups included in the video.
    • The artist integrates their own unique star iconography & develops an image that makes them identifiable.
    • The theme of voyeurismis common in music videos
    • Intertextual references are popular too.
    • The female performer is frequently objectified.
    • Often through combinations of camera work and fragmented body shots effectively sexualising the star.
    • The end.