edia                                                                                Picture: Lina Nilsson                 ...
n                            l e: 9 0 mi                    Tim eTab                                   Convergence Culture...
Culture      erge                nce‣C onv                            “I	  will	  argue	  here	  against	  the	  idea	  th...
rgence                                                                                                       od e    s”	  ...
y Cul ture     ticip ator‣Par                                 “With great power, comes great responsibility”              ...
y Cul ture                                                               The	  term:     ticip ator‣Par                   ...
Tuesday, April 10, 2012
Media	  Educa8on       L i te racy‣Media                          : “The process of teaching and learning about media”    ...
elligence             tive         Int                                                     How	  would	  U	  define	  it?‣ ...
elligence              tive                                Int                              :	  A	  shared	  of	  Group	  ...
elligence             tive               Int                                             :	  Is	  Mass	  Collabora9on‣    ...
elligence                                         The	  term:             tive         Int‣    C ollec                    ...
ial Me dia?                                    dia? Soc                               l Me                                ...
ial Me dia?                                    dia? Soc                               l Me                                ...
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#DH1603 ConvergenceCulture

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A talk given in relation to a course about Media and Communication

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#DH1603 ConvergenceCulture

  1. 1. edia Picture: Lina Nilsson on OM mun ikati 1 603 Kom‣DH ure Convergence Cult On the Subject: Pernilla Jos efssonA New Paradigm Media Changes pjose@kth.se Transmedia Storytelling e yC ultur ernilla or cipat ter: JP i #DH1603 Part TwitTuesday, April 10, 2012
  2. 2. n l e: 9 0 mi Tim eTab Convergence Culture Participatory Culture What do we learn? Collective Intelligence Media Literacy Social Media Media Digital MediaTuesday, April 10, 2012
  3. 3. Culture erge nce‣C onv “I  will  argue  here  against  the  idea  that  convergence  should   be  understood  primarily  as  a  technological  process  bringing   together  mul8ple  media  func8ons  within  the  same  devices.   Instead,  convergence  represents  a  cultural  shi<  as   consumers  are  encouraged  to  seek  out  new  informa8on   and  make  connexions  among  dispersed  media  content.”  -­‐  Henry  JenkinsPhoto:PernillaJosefssonTuesday, April 10, 2012
  4. 4. rgence od e s”  is  blurring   ia C onve “A  process  called  the  “c on v ergence  of  m een   point-­‐to-­‐poin t   Med a,  even  betw ‣ edi le   the  line s  between  m nic a8ons.  A  sing  mass  commu y   The definition? commu nica8ons  and  or   airwaves  -­‐  ma ns  -­‐  be  it  wires,  cables ided  in  separate   physical  mea e  p ast  were  prov ast   carry  serv ices  that  in  th  pro vided  in  the  p  ser vice  that  was ,  or   ways.   Conversely,  a as8 ng,  the  press one  medium  -­‐  be  it  broadc veral  differen t   by  any   be  provided  i n  se   telephony  -­‐   can  now   n sh ip  between  a e-­‐ to-­‐one  rela8o physical  w ays.  So  the  on    us e  is  eroding.” m edium  and  its 83  -­‐  Ithiel  de   Sola  Pool,  19 Pool  as  well  as  Jenkins  sees   Convergence  as  a  process... “Konvergens  innebär  inte  en  slutgil8g  stabilitet   eller  enhet.  Den  verkar  som  en  enande  kra<  men   befinner  sig  all8d  i  eP  dynamiskt  förhållande  8ll   förändring...Det  finns  ingen  absolut  lag  om   växande  konvergenser;  förändringsprocessen  är   mer  komplicerad  än  så.”    -­‐  Pool,  Technologies  of  freedomTuesday, April 10, 2012
  5. 5. y Cul ture ticip ator‣Par “With great power, comes great responsibility” -Sp idermanTuesday, April 10, 2012
  6. 6. y Cul ture The  term: ticip ator‣Par : is the opposite to a Consumer culture Is  a  culture  were  the  public  act  as  Prosumers Is  associated  with  Web  2.0 How does Jenkins describe it? 1)  Low  barriers  to  ar8s8c  expressions  and  engagement 2)  Support  for  crea8ng  and  sharing 3)  Informal  mentorship 4)  A  believe  that  contribu8ons  maPer 006) l .  (2 5)  A  feeling  of  social  connec8on   et  a ns   Je nki Jenkins about “Participatory Culture”Tuesday, April 10, 2012
  7. 7. Tuesday, April 10, 2012
  8. 8. Media  Educa8on L i te racy‣Media : “The process of teaching and learning about media” Media Education has: 1) No fixed location 2) No clear ideology 3) No definitive recipients It  is  about  being  able  to  understand  the  media,  having  access   to  competences  such  as  how  to  analyze,  how  to  evaluate    and  how  to  create  messages  in  a  wide  variety  of  media   (modes,  genres,  forms).   “Can  be  seen  as  contribu8ng  to  an  expanded  conceptualiza8on   of  literacy,  trea8ng  mass  media,  popular  culture  and  digital   media  as  new  types  of  “texts”...”  Tuesday, April 10, 2012
  9. 9. elligence tive Int How  would  U  define  it?‣ C ollec How does Jenkins define (use) it? Pierre  Lévy 1994 The  term: The  book:  “Becoming  Virtual:  Reality  in  the  Digital  Age”   In his book Lévy examining the cultural and social impact of new digital technologies. As doing this he tackles the concept of "the virtual”, "the real," "the actual","the possible". He shows how the Internet are transforming the virtual into a "collective intelligence" which he see as linked to digital communication. Levy are optimistic in his view on technology and demonstrates how the virtual always has been an enduring component of the human mind, instead of as seeing it as a threat to a dehumanized society. He´s arguments are in line with other contemporary philosophers.Tuesday, April 10, 2012
  10. 10. elligence tive Int :  A  shared  of  Group  Intelligence  ‣ C ollec Douglas  Hofstadter  (1979) Emergent property of: Peter  Russell  (1983) 1) data/info/knowledge Can  be  understood  as: 2) software/hardware Tom  Atlee  (1993) 3) experts/others learning from Pierre  Lévy  (1994) feedback Howard  Bloom  (1995) Francis  Heylighen  (1995)   m.m.   Emerges  and  appears  in   consensus  decision  making Picture: Wikipedia : /wiki/File:CI_types1s.jpgTuesday, April 10, 2012
  11. 11. elligence tive Int :  Is  Mass  Collabora9on‣ C ollec Emergent property of: 1) Openness -> Sharing ideas and intellectual property leads to improvement Don  TapscoP 2) Peering -> Horizontal organization encourage self-organization. 3) Sharing ->Expanding markets Anthony  D.  Williams 4) Acting Globally -> no geographical boundaries gives access to new markets/ideas.Francis  HeylighenValerie  Turchin Uses  the  leans  of  cyberne8cs  and  computer  science  leading  them  to  Gokried  Mayer-­‐Kress understand  and  define  the  term  as  networking  enabled  by  the  Internet. New  Media/  Internet  /  Social  Media  :  Store and retrieve information ->sharing -> interaction -> knowledge building -> collective intelligenceTuesday, April 10, 2012
  12. 12. elligence The  term: tive Int‣ C ollec How does Jenkins define (use) it? Builds  on  the  theory,  saying  that  “collec8ve   intelligence”  is  more  than  a  quan8ta8ve   contribu8on.  It  should  be  aPributed  to  media   convergence  and  par8cipatory  culture,  which   adds  a  qualita8ve  approach.   Jenkins about “Collective Intelligence”Tuesday, April 10, 2012
  13. 13. ial Me dia? dia? Soc l Me The  term: a? D igita‣ Medi McLuhan  (2001) Media:  “..media  as  an  extension  of  the  body” Williams  (1966) Contribute  to  the  def.  reminding  of  the   importance  of  rela8ng  present  and  past.   From  a  theore8cal  perspec8ve: Examples  of  Media: 1)  mechanics  or  electricity  such  as  radio,  television 2)  natural  channels  such  as  books,  images Commonly  used   by  prac88oners   and  scholars: In  the  means  of  storing  and  transmimng  informa8on.Tuesday, April 10, 2012
  14. 14. ial Me dia? dia? Soc l Me The  term: a? D igita‣ Medi How do U define Digital Media? How do U define Social Media?Tuesday, April 10, 2012

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