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Periscopix google event 2011 google analytics presentation
Periscopix google event 2011 google analytics presentation
Periscopix google event 2011 google analytics presentation
Periscopix google event 2011 google analytics presentation
Periscopix google event 2011 google analytics presentation
Periscopix google event 2011 google analytics presentation
Periscopix google event 2011 google analytics presentation
Periscopix google event 2011 google analytics presentation
Periscopix google event 2011 google analytics presentation
Periscopix google event 2011 google analytics presentation
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Periscopix google event 2011 google analytics presentation

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Ben Gott's Periscopix Head of Analytics presentation on Google Analytics from the 2011 Periscopix Google Event. …

Ben Gott's Periscopix Head of Analytics presentation on Google Analytics from the 2011 Periscopix Google Event.

Caketastic !

Published in: Business, Technology
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  • 1. Ben Gott head of web analytics ben.gott@periscopix.com uk.linkedin.com/in/brgott© Periscopix 2011
  • 2. © Periscopix 2011
  • 3. If we all sold baked goods…… (Web analytics would be a piece of cake)© Periscopix 2011
  • 4. © Periscopix 2011
  • 5. YouTube cpc mobile display© Periscopix 2011
  • 6. Converting visitors Disinterested visitors Socially engaged visitors New visitors Returning visitors© Periscopix 2011
  • 7. I searched Google I clicked through on for “cake recipes” your Tweet about  “Free cake Friday”  “I was actuallylooking for urinal I clicked on PPC ad cakes” for “cupcakes”   I looked at your I do everything instructional videos on on my iphone, YouTube your images are  too big © Periscopix 2011
  • 8. !!!?© Periscopix 2011
  • 9. © Periscopix 2011
  • 10. The Recipe for Success© Periscopix 2011 www.periscopix.co.uk

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