• Save
Periscopix & Google Event 2011
Upcoming SlideShare
Loading in...5
×
 

Periscopix & Google Event 2011

on

  • 4,041 views

The full presentation from the Periscopix & Google event held at Google's Soho offices on November 24th 2011.

The full presentation from the Periscopix & Google event held at Google's Soho offices on November 24th 2011.

Statistics

Views

Total Views
4,041
Views on SlideShare
3,599
Embed Views
442

Actions

Likes
11
Downloads
0
Comments
0

13 Embeds 442

http://www.conseilsmarketing.fr 250
http://www.conseilsmarketing.com 106
http://paper.li 54
http://www.onlydoo.com 7
http://a0.twimg.com 6
http://authoring.hlfdev.sfwltd.co.uk 6
http://abdulnurkholik.blogspot.com 5
http://localhost 2
http://fr.locita.com 2
http://www.twylah.com 1
http://flashattackcrew.blogspot.com 1
http://us-w1.rockmelt.com 1
http://hlfdev.sfwltd.co.uk 1
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Periscopix & Google Event 2011 Periscopix & Google Event 2011 Presentation Transcript

    • The  Google  Event    by  Periscopix  &  Google      Max  Macintosh  Industry  Manager,  Independent  Agencies  Google    Thomas  Byrne  Head  of  Sales  Periscopix        
    • Agenda   1 Introduc9on       2 GDN  Network  (Michael  Callaghan)     3 Mobile    (Stephany  Van  Willigenburg)     4 Coffee  Break     5 YouTube  (Michael  Callaghan)     6 Google  Analy9cs  (Ben  GoI)              
    • The Performance NetworkPerformance at scaleThe Google Display Network
    • What is the Google Display Network? YOUTUBE AND GOOGLE SITES DOUBLECLICK AD EXCHANGE PARTNER SITES PERFORMANCE SOCIAL BRANDING
    • Across both mass-media and niche sitesReach Mass Media Flexible site Niche Media placement; targeting options #1 Online Advertising Network # of sites
    • Reach more consumers with the UK’s largest network REACH 93% UK REACH Targeting Technology Performance Buying Control (Free) Google Display Network FREQUENCY 400 IMPRESSIONS/USERSource: comScore 2011
    • Delivering measurable performance in Display GOOGLE DISPLAY NETWORK AVERAGE DOUBLECLICK INDUSTRY AVERAGE 0.40% CTR 0.07% CTRSource: Google UK Internal 2011, DoubleClick UK Benchmarks Report 2010
    • You are in Control: Set Your Own Pricing CPM CPC Cost per thousand impressions Cost per click What? Pay whenever the What? Pay when users click ad appears trough to your site When? Campaigns in which you care about When? Campaigns in which you care visibility and track metrics such as impressions, about clicks and track metrics reach, frequency and search uplift such as sales, leads and sign ups The auction system guarantees the best possible price. Conversion tracking and optimisation products are available at no extra cost.
    • Most powerful way to reach your audience Context Audience Target based on where your audience is Reach your audience based on who they are Options: Keyword Contextual Targeting, Options: Demographics, Interests, + Placement Targeting, Topic Targeting Remarketing, Similar Users
    • CONTEXT – Keyword Contextual TargetingGoogle technology scans millionsof pages at scale to find the bestplacements for your campaign.Mass reach in highly relevantlocations, like articles related toyour products.You choose the keywords,we find the right sites.
    • CONTEXT – Contextual Targeting Google Display Network contextual targeting delivers results, with CTRs 6x higher than the DoubleClick benchmark! 0.43 average CTR 16p average CPC 69p average CPMSource: Google internal data. Results are averages across all Displaycampaigns on the Google Display Network for Q1 2011
    • Add it with Ease – Contextual Targeting Tool The Contextual Targeting Tool help you build dozens, even hundreds, of ad groups in minutes, quickly scaling your campaign performance while ensuring accurate targeting for your campaign.
    • CONTEXT – Topic TargetingAlternative to selectingindividual sites. Google hascategorised thousands ofsites and pages for you.We help you select from alist of over 1700 categorieslike: •  Travel •  Luxury Goods •  Automotive •  Entertainment •  Shopping and many more
    • CONTEXT – Placement TargetingServe ads to consumersbased on specific siteson the Google DisplayNetworkYou pick the web sites,videos, games and RSSfeeds that are right foryour campaignAdPlanner allows you tosearch for specific sitesbased on the audience thatyou are targeting
    • CONTEXT – Placement TargetingUse AdPlanner to plan your ad placements Discover your audience, estimate reach and select the best sites and topics to achieve your goals. REACH Plug in your best performing sites or topics to find similar and additional scale. RELEVANCE Define your audience by geography and language, and use additional filters such as content, ad format and demographics. INSIGHTS Use the “Search by site” functionality to understand the audience profile of your site and similar sites to scale further targeting.
    • Most powerful way to reach your audience Context Audience Target based on where your audience is Reach your audience based on who they are Options: Keyword Contextual Targeting, Options: Demographics, Interests, + Placement Targeting, Topic Targeting Remarketing, Similar Users
    • AUDIENCE – Interest Category Marketing Show ads to people based on their interests. Google analyses the websites a user visits over a period of time and recognises people’s interests. Travel Enthusiast Travel Sites
    • AUDIENCE – Demographics Select your audience based on their inferred age and gender. If you want your ads to be seen by women aged 18-24, or people over 55, demographic targeting is the tool for you. Female, 18-24 Male, 55+Note: Age and gender are inferred the same way as interest categories –by looking at the types of sites browsed on the Google Display Network.
    • AUDIENCE – Remarketing Reach people who have visited your website but didn’t convert. Re-advertise to these people again and bring them back to your site. Plug in your DoubleClick Boomerang lists or use our Pixel. 97% of new site visitors don’t convert on the first visit to your website!
    • Remarketing on the Google Display Network •  Anyone with a website who cares about value for money •  Target people who have visited your website but didn’t convert •  Re-advertise to these people with a different message •  Bring them back to your website - engage them again •  97% of new site visitors don’t convert on the first visit* •  Target them on a network with more reach, scale & efficiency than any other •  84% of the UK online population can be reached on the Google Display Network •  You only target hot prospects that have previously engaged with your site •  No premium for Remarketing on the Google Display Network*Source: Core Metrics UK Benchmarking, March 2009 2 0
    • Remarketing on the Google Display Network Step 1: Set clear objective and tag your site •  Start with a simple strategy •  “Homepage” and “Thank You” page are a good place to begin •  Google Account Manager will email you 2 tags (a few lines of code) •  Copy and paste the tags onto the two pages •  You’re now collecting hot prospects! Step 2: Google collects a hot prospects list •  Tags drop cookies on “Homepage” and “Thank You” page visitors •  Within 48h Google creates a list of visitor cookies for each site •  “Homepage” list - “Thank You” page list = “Hot prospects” list •  These hot prospects visited your Homepage but didn’t convert Step 3: Start serving ads to your hot prospects •  Create Text, Display or Video ads •  Ads should be designed to persuade hot prospects to return •  Upload ads to AdWords •  Set the cost you are prepared to pay to get them to return (CPC) •  Check if you want to exclude any sites, categories or topics •  Go live! Step 4: Reap rewards and scale up •  Test, learn and scale 2*Source: Core Metrics UK Benchmarking, March 2009 1
    • Your Google Display Network targeting toolkit Context Where is your audience? Audience Who is your audience? Placement Topic 1st Party Data 3rd Party Data Targeting Targeting Remarketing Interests & + Demographics Similar Users Keyword Contextual Targeting Audience Insights
    • Your Google Display Network targeting toolkit Context Where is your audience? Audience Who is your audience? Placement Topic 1st Party Data 3rd Party Data Targeting Targeting Remarketing Interests & + Demographics Similar Users Keyword Contextual Targeting Audience Insights Recommended targeting options for Performance / Direct Response
    • Your Google Display Network targeting toolkit Context Where is your audience? Audience Who is your audience? Placement Topic 1st Party Data 3rd Party Data Targeting Targeting Remarketing Interests & + Demographics Similar Users Keyword Contextual Targeting Audience Insights Recommended targeting options for Branding
    • The Performance NetworkThank You
    • Mobile Trends & InsightsNovember 24th 2011Stephany van WilligenburgBusiness Development Manager - Mobile Google  Confiden9al  and  Proprietary  
    • 1 Mobile research at your finger tips OurMobilePlanet.com2 Mobile Sites & Mobile Apps How, What, Where…3 Live Demo - Ad Formats: Search, AdMob HTML5, Rich Media and new features Google  Confiden9al  and  Proprietary  
    • Media consumption overlaps with Mobile. Is mobile part of your digital media plans? Watch  TV     53%         Listen  to       music   Read  a  book     49%   11%   74 %       Use   smartphone   while….   Read       newspaper   Use  internet   /magazine     18%     26%     Play     video  games  Base:  Private  Smartphone  users  who  use  the  internet  in  general  and  who  were  online  yesterday  with  their  Smartphone,  n=  1546   16%   Google  Confiden9al  and  Proprietary  Q22:  When  you  use  the  Internet  on  your  Smartphone  which  if  any  of  the  following  -­‐  do  you  do  at  the  same  9me?     Please  note  that  we  mean  doing  things  on  other  devices  -­‐  not  doing  many  things  at  the  same  9me  on  your  Smartphone.  
    • Smartphone Searchers Look For a Wide Variety of Information;Combine your product message with key search trends Types of Info Sought Using Search Engine (Via Smartphone) General search 70% Product search 58% Restaurants or 36% pubs/bars Travel information 29% or holidays Job offers 17% Flat or housing 14% Base:    Smartphone  Users    Who  Use  Search  (4902).   Google  Confiden9al  and  Proprietary   Q.     Which of the following types of information do you look for using a search engine on your smartphone? 29  
    • Top Items Purchased on the Smartphone, is yourBrand/Client present during the purchase cycle… Most-bought items by Smartphone shoppers Entertainment items 41% Clothing or Apparel 31% Tickets (such as flight, 28% Entertainment   Electronics 23% 41%   Travel 21% Beauty and cosmetics 20% Grocery and food items 18% Tickets   Office items 18% 28%  Wireless or mobile phone 17% Base: Purchased Products after researching on the smartphone n=407 Q48:  Listed  below  are  various  products  or  services.     Google  Confiden9al  and  Proprietary   For  each  of  these  products  or  services  please  indicate  which  statement  applies  to  you.  
    • Learning from trends in Retail. Mobile is transforming everyday buying decisions   45%     24%   21%   Of  Smartphone   Inten9onally  carry  a   Have  changed  their   owners  use  the   Smartphone  when   mind  about   phone  in  their   shopping  to   purchasing  a  product   purchase   compare  prices  and   in  store  as  a  result  of   for  informa9on   informa9on  gathered     process   on  a  Smartphone      Base:  Private  Smartphone  users  who  use  the  internet  in  general,  n=  2000;  Top-­‐2  boxes    Q52:  To  what  extent  do  you  agree  to  each  of  these  statements?  Please  answer  on  a  scale  from  1  to  5.     Google  Confiden9al  and  Proprietary  Q49: A  "1"  means  that  you  completely  disagree  with  the  statement  a  "5"  means  that  you  completely  agree  with  the  statement.    When  during  your  shopping  process  do  you  generally  use  your  Smartphone?     31
    • 28% of Those Who See a Mobile Ad Take Action Actions Ever Taken As a Result of Seeing A Mobile Ad ...on computer 27% Looked  for  More   InformaDon   ...on smartphone 25% Click to call advertiser on mobile 8% Contacted   AdverDser   Called advertiser/retailer at later time 9% Visit  /  Locate   Went to store for additional Info 14% Retailer   Located directions on map 12% Instore 16% Purchase   Online on computer 20% Online with smartphone 9%          44%  Clicked  on  Ad      |      34%  Visit  website   Google  Confiden9al  and  Proprietary   Base:  Private  Smartphone  users  who  use  the  internet  in  general  and  who  have  taken  ac9on  as  a  result  of  seeing  a  mobile  ad  n=485     Q43:  Which  of  the  following  ac9ons  if  any  have  you  taken  as  a  result  of  seeing  a  mobile  ad  of  any  type  on  your  Smartphone?  
    • What  can  you  learn  from  market  research,  in  prepara9on  for  building  a  mobile  site  or  strategy?   www.OurMobilePlanet.com   Google  Confiden9al  and  Proprietary  
    • 1 Mobile research at your finger tips OurMobilePlanet.com2 Mobile Sites & Apps: How, What, Where…3 Live Demo - Ad Formats: HTML5, Rich Media and new features Google  Confiden9al  and  Proprietary  
    • Best Practices for Mobile sites4 Must know Top Tips Google  Confiden9al  and  Proprietary  
    • Mobile Applications Mobile WebsiteReach customers offline Simple for consumers to findUsers can use your application through Search, Blogs, Twitter andanywhere, without a connection links in emails. Use  all  device  capabiliDes   Increased market size within  the  func9onali9es  of  the   Impressions are higher on mobile Web applica9on.  e.g.  GPS,  camera,  voice,   than Apps. Anyone has access to the site. address  book  &  calendar.  Media  rich  experience   Easier and cheaper to maintainSome  applica9ons  allow  more   No need to create updates for multipleengaging  user  interac9on  with  your   platforms when changes are made. Allbrand  than  websites   types of users see the Google  Confiden9al  and  Proprietary   latest version
    • Top Tips for Mobile Site Development 1PrioritiseContent 2White     Space   3 Big Buttons 4Easy To Convert Google  Confiden9al  and  Proprietary   37
    • Tablets: What screen interaction is required vsMobile or Desktop?   Google  Confiden9al  and  Proprietary  
    • Google  Confiden9al  and  Proprietary  www.howtogomo.com  
    • 1 Mobile research at your finger tips OurMobilePlanet.com2 Mobile Sites & Apps How, What, Where…3 Live Demo - Ad Formats: HTML5, Rich Media and new features Google  Confiden9al  and  Proprietary  
    • How Can You Target Ads to Specific Mobile Users? Device & Operator Bundles Location Time of day / Context Google  Confiden9al  and  Proprietary   41  
    • A Suite of products to build on Search   Sites   In  Apps   Video   BrandText   BrandText   BrandTexI   Google  Confiden9al  and  Proprietary  
    • Mobile Ad Formats: Search1   Click-­‐   to-­‐call   2   Site-­‐   Links  3   Click-­‐to-­‐  download   4   Hyper   local   Google  Confiden9al  and  Proprietary   43  
    • Live Demo of Ad FormatsHow to promote a Site?Search - AdWordsAdMob – Rich MediaYouTube – Video & SocialMust know technologies:HTML5Mobile AnalyticsMobile Video Google  Confiden9al  and  Proprietary  
    • Links  shown:    Google  mobile  Ads  Blog  (use  the  Labels  for  Case  study’s)  hIp://www.ourmobileplanet.com/  Howtogomo.com  Crea9ve.admob.com/t1/demo    -­‐  great  for  html5  features    ‘Google  Mobile  Ads’  –  DEMO  APP  for  Android  (Includes  examples  of  search,  display  and  YouTube  ad  formats)       Google  Confiden9al  and  Proprietary    
    • In Summary…•  Plan mobile as integrated part your digital activity•  Measure mobile, and consider attribution impact on desktop search campaigns•  Build mobile properties•  Develop mobile marketing plan for DR and Brand activity Google  Confiden9al  and  Proprietary  
    • Thank You!Stephany van WilligenburgStephany@google.com Google  Confiden9al  and  Proprietary  
    • How to build your brand on YouTube
    • A digital revolution Million people in the UK watch online videos every month hours of online videos % reach of per person UK’s online per month population Billion online videos are being watched each month Source: ComScore UK, June 2011 YouTube Confidential and Proprietary
    • UK consumers watch an average of 18 hours ofonline video every month! Other Broadcasters ITV 25h (18%) 28h (20%) Sky 8h (6%) Five Online 7h (5%) Video 18h (13%) C4 14h (10%) BBC 40h (29%) YouTube BBC Sky ITV Channel4 Hours watched Hours watched Per person per month Per person per monthSource: TV Data - Enders Analysys, August 2011, Online Video Data – ComScore UK, June 2011 (includes embedded videos) YouTube Confidential and Proprietary
    • YouTube delivers reach for brands with its TV sizedaudience ITV1 CH4 Channel 5 ITV2 More4 ITV4 ITV3 Dave E4 YouTube Channel ITV Player Sky Player 4oD Reach of TV channels Reach of VOD sites Unique Users per month Unique Users per monthSource: TV - BARB, July 2011, YouTube - UKOM, Aug 2011 YouTube Confidential and Proprietary
    • 88% of all YouTube users are over the age of 18 Female Male ABC1 50+ 50+ 35-49 35-49 25-34 25-34 18-24 18-24 Under18 Under 18Source: Nielsen UK August 2011, % by Unique Users (19.8M) YouTube Confidential and Proprietary
    • YouTube iisboth  engaging  and  social  YouTube   s   Social1 in 3 Viewers comment2 in 5 upload1 in 2 Regularly share videos1 in 2 Watch with others YouTube Confidential and Proprietary
    • Facebook,  Twi[er  &  YouTube  are  the  largest    referrers  to  one  another     17m people  have  connected  their   YouTube  account  to   Facebook,  TwiIer  or  another   social  service   150 years   >500 of  YouTube  is  watched  on     Facebook  everyday   Tweets   every  minute  contain  a   YouTube  link   YouTube Confidential and Proprietary
    • Video Best Practice YouTube Confidential and Proprietary
    • Informational videosDESCRIPTIONProvide advice, service and informationabout your company, your products andvalues.EXAMPLESCorporate VideosDell, L’Oreal, Salesforce, Siemens,Fortnum & MasonPublic Speaking / EventsThink Google Event,Starbucks CEO at UCLNews / PRBA Strike, BP Oil Spill, Taco Bell,British Gas Price Announcement,Ora Brush, AppleHistorical FootageOld Tesco Commercial, BentleyRange Rover YouTube Confidential and Proprietary
    • Educational videosDESCRIPTIONShow how to use your products, giveadvice and ideas. Make it easy anduseful!EXAMPLESHow To / Self HelpSalesforce, Kodak, Vodafone Help Centre,Lloyds TSB Advice and GuidanceBritish GasProduct Guides / Demos / TutorialsSony Ericson, Photoshop, L’OrealWaitrose, NokiaReviewsL’Oreal, Ora Brush, Kiddicare,Super Mario, Kia Motors YouTube Confidential and Proprietary
    • Entertaining videosDESCRIPTIONCreate something that is fun andexciting and that people WANT towatch and share.EXAMPLESTV AdvertisementsVW The Force, CadburyMade for Web AdvertisementsIntel, Siennna Swagger Wagon,Ora BrushOuttakes / Making ofVW The Force, John Lewis,T Mobile The Dance, ASOSVideo BlogsWill it Blend, LG Soap OperaSponsorshipForsters YouTube Confidential and Proprietary
    • Be short The average length of a video watched on YouTube is 3.8min For the best user engagement, make your video less than 5 min. YouTube Confidential and ProprietarySource: Entertainment Media Research UK, 2010
    • Be entertaining Video is a highly engaging and entertaining communication medium. Make it something people want to watch and share. YouTube Confidential and Proprietary
    • Be real Stay loyal to your brand and don’t try to be something you’re not. Be straight forward and honest. YouTube Confidential and Proprietary
    • Think outside the box Use the full YouTube potential. Be creative and find new ways of engaging your viewers! YouTube Confidential and Proprietary
    • Channel Strategies YouTube Confidential and Proprietary
    • Organise your video content on YouTubeEveryone who uploads a video toYouTube automatically creates aUser Channel.A channel is your “Homepage” onYouTube where you can organise allyour videos under one central hub.This is the place where you sellyourself and get subscribers whowant to come back and see more.YouTube partners and advertiserscan upgrade their channel to aBrand Channel. YouTube Confidential and Proprietary
    • User Channel ExampleFEATURES•  Basic branding options•  Reporting•  Highly templatedAVAILABLITYEveryone who uploads a video toYouTube automatically creates a UserChanelCOSTFreeMORE EXAMPLES*Penguin, BUPA UK, Starbucks, ghd* Please note: Channels are subject to change,live examples may differ YouTube Confidential and Proprietary
    • Enhanced Channel Example (Brand Channel)FEATURES•  Like previous plus Channel Header, Side Column Image and Watch Page Banner plus ability to link to third-party sites, social networks or other channels plus analytics integration plus mobile optionsAVAILABLITYGoogle partners and advertisersCOSTFreeMORE EXAMPLES*More Th>n, Hula Hoops, Land Rover,X Factor UK, Cambridge University,Nike Football* Please note: Channels are subject to change,live examples may differ YouTube Confidential and Proprietary
    • Channel Best Practices YouTube Confidential and Proprietary
    • Keep a consistent brand message across all youronline platforms Make sure the branding and design of your channel is aligned with your official brand positioning or campaign theme. Website YouTube facebook YouTube Confidential and Proprietary
    • Keep it fresh and up-to date Don’t just create a channel and just forget about it. Update your video content and add new videos ideally on a weekly basis. Every new video you upload will automatically appear on the homepage of your subscribers, this will keep them coming back. YouTube Confidential and Proprietary
    • Encourage views and interaction Promote a dialogue with your audience, encourage comments, ratings, video responses, sharing and subscribing. Get conversation started around your assets and ideas. The YouTube community responds when they are directly engaged. YouTube Confidential and Proprietary
    • Encourage subscription All your subscribers receive emails with your channel updates and automatically see every video you upload on their YouTube homepage. Great content is the number one reason people will subscribe to your channel. You can encourage subscriptions with a simple call to action. If you want people to subscribe to your channel, tell them! YouTube Confidential and Proprietary
    • Promote your contentIf nobody knows that your video content is there, nobody will interact with it. Don’t leaveit to chance, seed your video campaign across multiple online and offline options.Use social networksLink to your channel from facebook,Twitter, RSS feeds or your ownyour websiteUse offline mediaMention your channel in Print, TVadvertising, PR, eventsBroadcast yourself tothe YouTube communityUse available advertising opportunitieson YouTube to drive traffic to yourchannel YouTube Confidential and Proprietary
    • Skip this ad now >>Advertisement YouTube TrueView Ads Let the audience choose you YouTube Confidential and Proprietary
    • Engage your viewers by giving them the choiceTrueView video ads are a family of formats that give viewers choice and control over whichadvertisers’ messages they want to see and when.Viewers can choose to view your video ad or skip it if theyre not interested. You pay only whenthey choose to watch your message. VIEW SKIP THIS AD? THIS AD? YouTube Confidential and Proprietary
    • Reach people who are primed to hear your message Target who you want - and who wants you The opt-in nature of TrueView video ads provides natural targeting eliminating viewers who have already seen your ad or who are not in the market for what you have to offer. Only pay for views You pay only when viewers choose to watch your ad - not by the page impression - and our auction-based system helps you control your budget based on performance. Increase your video view count All views on TrueView formats are user initiated and are happening in the YouTube player. Meaning that every single view is increasing the YouTube view count of your video. Gain essential insights Track your performance with “AdWords for Video” and youll know exactly which of your ads perform best, then adjust your campaigns for even greater success. YouTube Confidential and Proprietary
    • Overview of TrueView ad formatsTrueView TrueView TrueView TrueViewIN STREAM IN SLATE IN SEARCH IN DISPLAYUser can choose to view or User can choose to view your User can choose to click User can choose to view yourskip your Pre Roll ad ad out of three ads shown through to view your video video while on relevant websites YouTube Confidential and Proprietary
    • TrueView In Stream (aka TrueView Pre Roll)HOW IT WORKS•  Viewer experience: Ad plays for 5 seconds, then viewers can choose to skip or watch the ad to the end.•  Advertiser experience: You are only charged if the ad has been watched in full or for at least 30 seconds. Ads play on YouTube videos of all lengths.CREATIVE ASSETS•  Video, no max length•  Optional companion banner (300x60)PLACEMENT•  YouTube Watch Page•  Partner videos onlyTARGETING•  Keyword, Category, Placement, DemographicPRICE•  Auction, CPV (Cost per View)•  You only pay for views, not impressionsDEMO VIDEO YouTube Confidential and Proprietary
    • TrueView vs. Standard Pre Roll TrueView Standard In Stream (Pre Roll) In Stream (Pre Roll)Copy length – No max Copy length – Max 30secCompanion Banner – Optional, 300x60 Companion Banner – Optional, 300x60Buying – Auction Buying – Reservation or AuctionCurrency – CPV (Cost per View) Currency – CPM or CPCRemarketing – Available Remarketing – Not available YouTube Confidential and Proprietary
    • TrueView In SlateHOW IT WORKS• Viewer experience: Before a video plays,viewers choose either to watch an ad from oneof 3 different advertisers, or to see regularcommercial breaks during the video• Advertiser experience: YouTube charges you onlywhen the viewer has selected to watchyour ad.CREATIVE ASSETS• Video, no max length• Just write a few sentences to describe your videoand you’re ready to goPLACEMENT• YouTube Watch Page• Long form partner content only (>10min)TARGETING• Keyword, Category, Placement, DemographicPRICE• Auction, CPV (Cost per View)• You only pay for views, not impressionsDEMO VIDEO YouTube Confidential and Proprietary
    • TrueView In Search (aka Promoted Videos)HOW IT WORKS• User experience: Viewers see your ad as they aresearching for or watching relevant videos. Theycan click on your ad and will be directed to yourWatch Page to view it.• Advertiser experience: You only pay when peoplechoose to view your videos. All impressions arefree.CREATIVE ASSETS• Video, no max length• Just write a few sentences to describe your videoand you’re ready to goPLACEMENT• YouTube Search PageTARGETING• Keyword, Category, Placement, DemographicPRICE• Auction, CPV (Cost per View)• You only pay for views, not impressions YouTube Confidential and Proprietary
    • TrueView In DisplayHOW IT WORKS• Viewer experience: Users see your video ad asthey browse relevant sites across the web. Theycan click to watch your video, pause it, adjust thevolume or click through to your site.• Advertiser experience: Ad will be displayed as 300x 250 video or a Promoted Video, depending oninventory and targeting.CREATIVE ASSETS• Video, no max length• Just write a few sentences to describe your videoand you’re ready to goPLACEMENT• Google Display Network (GDN)• YouTube (as part of the GDN)TARGETING• All GDN Targeting options like Keyword, Category,Placement, Demographic andInterest based (IBA)PRICE• Auction, CPV (Cost per View)• You only pay for views, not impressions YouTube Confidential and Proprietary
    • Thank You