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Raising your Professional NHS profile with LinkedIn

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Presentation delivered to Finance Skills Development FSD Conference 17th October 2013

Presentation delivered to Finance Skills Development FSD Conference 17th October 2013

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  • 1. Making Connections Raising your profile. Networking for success, develop a powerful LinkedIn presence 17th October 2013
  • 2. You’ve been invited to … • Worlds largest business event/conference • All your colleagues, bosses, potential employers and everyone you want to impress will be there to talk, share ideas, best practice, collaborate on projects • You have an opportunity to add real value to the event Would you want to go? …and keep going?
  • 3. 5 key reasons why I use LinkedIn Business development opportunity generation Improves my search engine optimisation Great way of staying in touch with my network Because it’s where the people are Raises my business and personal profile
  • 4. LinkedIn Facts More than 220 million members worldwide UK 11 million members New member joins every second Cant ignore it! Executives from all top companies public and private are LinkedIn members 6th Largest country in the world
  • 5. • Average household income £73,000 • People are 2X more confident in the information found on LinkedIn that any other social media site • 4X better results for B2B than facebook/twitter
  • 6. LinkedIn is a powerful way to… Differentiate yourself and be found in sea of competition Generate an endless supply of opportunities for you and your company No Autopilot! Share value, files and ideas with connections Manage your online reputation and highlight your strengths
  • 7. 3 key things to ask yourself… 1. How many connections do I have? 2. How many recommendations do I have? 3. What is your summary statement? ‘These 3 front page stat’s pretty much determine your LinkedIn prowess and prospect.’ Gitomer
  • 8. What do I want to say? 1. Who’s your audience? 2. What problems/pains/issues do you solve for your audience? 3. How can you convince me you deliver great results/earned the right/credible? The answers above drive your content strategy
  • 9. Your overall objective? Be recognised as a ‘Thought Leader’ in your field. Know Like Trust
  • 10. The biggest problem with peoples online presence ‘I’ve put some time and effort into it but I’m not getting much out of it!’ 2 issues; 1. You don’t have a goal or strategy 2. Not sure who are the people in best position to help me reach that goal
  • 11. Fundamentals of networking What’s your networking attitude? ‘Sharing information in a reactive and proactive way without expecting anything immediately in return.’
  • 12. Or to quote the late great Zig Ziglar
  • 13. Building your connections • 1st - Your connections • 2nd - Connections of your connections • 3rd - Connections of the connections of your connections.
  • 14. ‘The real power of your network is in the second degree’
  • 15. Building a profile that ‘Rocks’
  • 16. Your Public Profile Fundamentals Optimising your profile Make sure your profile is set to full view Headline should be catchy and be key-word rich
  • 17. Your Public Profile Fundamentals Optimising your profile Make sure your profile is set to full view Headline should be catchy and be key-word rich Include everything you do, including past companies Give your profile a custom URL (your name) Link to your web site and blog for enhanced SEO 3 quality back-links Include the link to your profile on your email signature
  • 18. Your Public Profile Load your current and past work history with terms you want to be found for
  • 19. Your Public Profile Load your current and past work history with terms you want to be found for
  • 20. Your Public Profile Load your current and past work history with terms you want to be found for
  • 21. Optimise your profile- Key words Your Headline Current Work Experience Your Summary Past Work Experience
  • 22. Tips for building your network • Check everyday to see who’s looked at your profile via the ‘Who’s viewed your profile? and ‘People you may know’ features.
  • 23. Tips for building your network • Check everyday to see who’s looked at your profile via the ‘Who’s viewed your profile? and ‘People you may know’ features.
  • 24. Tips for building your network • Check everyday to see who’s looked at your profile via the ‘Who’s viewed your profile? and ‘People you may know’ features.
  • 25. Tips for building your network • Check everyday to see who’s looked at your profile via the ‘Who’s viewed your profile? and ‘People you may know’ features.
  • 26. Tips for building your network • Check everyday to see who’s looked at your profile via the ‘Who’s viewed your profile? and ‘People you may know’ features. • Browse through and see who you want to connect to • Check which contacts bridge you and the potential new connection • You can then send them an invitation to connect or make contact ‘I see we have a number of connections in common…’ or you can see who would be best to make an introduction for you. • When someone accepts an invitation to connect go to their profile and see who they know
  • 27. See who they know Click on their connections
  • 28. See who they know
  • 29. Invitations to connect • 1st rule of LinkedIn ALWAYS personalise an invitation to connect. Too many invites come through where people haven’t bothered to change the standard message. • If you don’t personalise the message to me it looks like you’re just ‘trawling’ for connections • Would you walk up to someone at a networking event , just give them your card, say call me then walk off?
  • 30. Invitations to connect: The lazy way The default message: Sending this is impersonal, it makes it look like you are trawling for connections
  • 31. Invitations to connect: The right way A personalised message: Makes the recipient feel like you value them
  • 32. Invitations to connect: how to deal with them • Should I accept every invitation and how do I decide? In thinking about accepting ask yourself - does the addition of this connection strengthen and add value to my network? If yes, then accept. If no, then reject them politely. • How do I reject the invites I don’t want to connect with? Its ok to say no and is more polite than simply ignoring them!
  • 33. Invitations to connect cont… Hi John, I usually only accept invitations to connect from people I have already done business with or by introductions and recommendations from others in my network. A generic request to connect gives me little to go on in terms of if we've ever met or how your connection might add value to my network. It could be interpreted as trawling for connections! If you have a twitter account lets get to know each other that way. I look forward to reading your tweets and maybe we can connect some other time. Kindest regards
  • 34. Cultivating your network Status Updates
  • 35. Status Updates
  • 36. Cultivating your network Status Updates • Aim to update every day/a few times a week • Comment on other member connections status updates • Stay business focused • Be useful/create value
  • 37. Status updates: Home link… To see specific updates • • • • • Connections Profiles Groups Companies etc
  • 38. Recommendations • Accessed via a direct link on your profile and under each of your previous roles or and in a separate recommendations section • Essential as they establish your credibility; who else says so besides you? • Great evidence of the value you create • Excellent for improving SEO
  • 39. Recommendations
  • 40. Recommendations To access recommendations click drop-box
  • 41. Recommendations
  • 42. Recommendations Video testimonials
  • 43. Recommendations cont… Here’s some done for me Keep them current Aim for a minimum of 10 Don’t be afraid to ask What’s the best way to get a recommendation?
  • 44. The best way to get recommendations? • Work hard to earn them! Deliver Value. Only ask if you think you have earned one. • People will ask them from you. The best test here is would you give them a reference offline for a job? Or for a tender? • If someone does recommend you, you can reciprocate, but wait until the next day or so. • Don’t be afraid to turn down a request, but do it kindly.
  • 45. Your LinkedIn Secret Weapons
  • 46. My Groups Can join up to 50 groups What’s your group strategy? Discussions and promotions Posting strategy
  • 47. NHS Groups
  • 48. Groups Don’t self promote it turns people off Create and contribute to discussions Aim to become key influencer Post thought provoking questions
  • 49. Thought provoking questions
  • 50. After 5 days 103 comments! Groups Key Influencer in Group
  • 51. Thought provoking questions 12 days 152 comments!
  • 52. Thought provoking questions 4 days 32 comments
  • 53. Profile statistics/who’s viewed 14 to 75!
  • 54. Post questions asking for advice Top Influencer!
  • 55. Advanced Search
  • 56. Advanced Search One of the most exciting aspects on LinkedIn Allows you search LinkedIn for anyone on many criteria What’s your definition of a high-quality lead? • • • • • Who are the Key Decision Makers you want to find? What’s their job title? What’s their seniority level? How big is the company? Are they in specific industries/organisations?
  • 57. Advanced Search ctd…
  • 58. Click on see all
  • 59. Advanced Search ctd… Internal referrals from current client Map the key contacts
  • 60. Company Search
  • 61. Company Search The power is in the 2nd degree connections
  • 62. Company Search A great link/way in
  • 63. Advanced Search ctd… Looking for Senior HR professionals in the region
  • 64. Advanced Search ctd… 307 leads Looks interesting
  • 65. Advanced Search ctd…
  • 66. Advanced Search ctd…
  • 67. Your Connections The power is in the 2nd degree connections
  • 68. LinkedIn Media Add slideshare content to your profile
  • 69. LinkedIn Media
  • 70. LinkedIn Media Write down titles of 5 things that you could write about that demonstrates your personal level of knowledge or expertise and adds value to your network of connections or potential connections…
  • 71. LinkedIn Projects Use the ‘Projects’ section to promote events, white papers, free downloads or to showcase products you are currently promoting Click the link
  • 72. LinkedIn Projects
  • 73. LinkedIn Projects Use the ‘Projects’ section to promote events, white papers, free downloads or to showcase products you are currently promoting Click the link
  • 74. LinkedIn Projects
  • 75. LinkedIn Projects
  • 76. LinkedIn Publications Click link
  • 77. LinkedIn Publications
  • 78. So in summary… You now know what it takes to make your LinkedIn profile and presence ROCK! The imperatives are…
  • 79. The 15 imperatives of LinkedIn • Build a complete profile • Update and engage frequently with your connections • Recommend others • Solve other peoples problems • Join and participate in groups
  • 80. The 15 imperatives of LinkedIn • Start your own group • Search companies and harvest new leads • Respond to everyone who communicates with you • Set up the slide-share, youtube, project and publication functions to add value • Change your status regularly
  • 81. The 15 imperatives of LinkedIn • Put video on your profile • Promote your blog • Add the projects and publications application to showcase your work • Integrate twitter • Leverage LinkedIn's search power
  • 82. Contact me at Performance Development Group www.performancedg.com 0113 2288808 michael@performancedg.com @LinkedIn.com/in/michaelbarkerpdg @Twitter.com/pdgtips @pdgclips @ PDG-Performance-Development-Group