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Make your LinkedIn profile ROCK!

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Workshop delivered to We Are Branding on LinkedIn strategy

Workshop delivered to We Are Branding on LinkedIn strategy

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  • 1. 3030ththApril 2013April 2013How to make yourLinkedIn profile‘Rock’
  • 2. Or…‘How to make LinkedIn abusiness generation leadmachine!!’
  • 3. You’ve been invited to …• Worlds largest networking event• All your customers and key prospectswill be there to talk, share ideas,collaborate on projects• You have an opportunity to add realvalue to the eventWould you go?And keep going?
  • 4. 5 key reasons why I use LinkedIn
  • 5. LinkedIn Facts
  • 6. LinkedIn is a powerful way to…
  • 7. 3 key things to ask yourself…1. How many connections do Ihave?2. How many recommendationsdo I have?3. What is your summarystatement?‘These 3 front page stat’spretty much determine yourLinkedIn prowess andprospect.’Gitomer
  • 8. What do I want to say?1. Who’s your audience?2. What problems/pains doyou solve for youraudience?3. How can you convinceme you deliver greatresults/earned the right?The answers above drive your content strategy
  • 9. Your overall objective?Be recognised as a ‘ThoughtLeader’ in your field.Know Like Trust
  • 10. The biggest problem withon-line networking‘I’ve put some time andeffort into it but I’m notgetting much out of it!’2 issues;1. You don’t have a goal or strategy2. Not sure who are the people in bestposition to help me reach that goal
  • 11. Fundamentals of networkingWhat’s your networking attitude?‘Sharing information ina reactive and proactiveway without expectinganything immediately inreturn.’
  • 12. Or to quote the late great Zig Ziglar
  • 13. Building your connections• 1st- Your connections• 2nd- Connections of your connections• 3rd- Connections of the connections of your connections.
  • 14. ‘The real powerof your networkis in the seconddegree’
  • 15. Building a profilethat ‘Rocks’
  • 16. Your Public Profile FundamentalsMake sure your profileis set to full viewOptimising yourprofileHeadline should be catchyand be key-word rich
  • 17. Your Public Profile FundamentalsMake sure your profileis set to full viewInclude everything youdo, including pastcompaniesGive your profile acustom URL (your name)Include the link to your profile on youremail signatureLink to your web site andblog for enhanced SEO3 quality back-linksOptimising yourprofileHeadline should be catchyand be key-word rich
  • 18. Your Public ProfileLoad yourcurrent andpast workhistory withterms youwant to befound for
  • 19. Your Public ProfileLoad yourcurrent andpast workhistory withterms youwant to befound for
  • 20. Your Public ProfileLoad yourcurrent andpast workhistory withterms youwant to befound for
  • 21. Tips for building your network• Check everyday to see who’s looked at your profilevia the ‘Who’s viewed your profile? and ‘Peopleyou may know’ features.
  • 22. Tips for building your network• Check everyday to see who’s looked at your profilevia the ‘Who’s viewed your profile? and ‘Peopleyou may know’ features.
  • 23. Tips for building your network• Check everyday to see who’s looked at your profilevia the ‘Who’s viewed your profile? and ‘Peopleyou may know’ features.
  • 24. Tips for building your network• Check everyday to see who’s looked at your profilevia the ‘Who’s viewed your profile? and ‘Peopleyou may know’ features.• Browse through and see who you want to connect to• Check which contacts bridge you and the potentialnew connection• You can then send them an invitation to connect ormake contact ‘I see we have a number of connectionsin common…’ or you can see who would be best tomake an introduction for you.• When someone accepts an invitation to connect goto their profile and see who they know
  • 25. See who they knowClick on theirconnections
  • 26. See who they know
  • 27. Invitations to connect• 1strule of LinkedIn ALWAYS personalise aninvitation to connect. Too many invites comethrough where people haven’t bothered tochange the standard message.• If you don’t personalise the message to me itlooks like you’re just ‘trawling’ forconnections• Would you walk up to someone at anetworking event , just give them your card,say call me then walk off?
  • 28. Invitations to connect: The lazy wayThe defaultThe defaultmessage:message:Sending this isimpersonal, itmakes it look likeyou are trawling forconnections
  • 29. Invitations to connect: The right wayA personalisedA personalisedmessage:message:Makes the recipientfeel like you valuethem
  • 30. Invitations to connect: how to deal with them• Should I accept every invitation and how do Idecide?In thinking about accepting ask yourself - does theaddition of this connection strengthen and addvalue to my network? If yes, then accept. If no,then reject them politely.• How do I reject the invites I don’t want toconnect with?Its ok to say no and is more polite than simplyignoring them!
  • 31. Invitations to connect cont…Hi John,I usually only accept invitations to connectfrom people I have already done business withor by introductions and recommendationsfrom others in my network. However I lookforward to reading your Tweets and getting toknow you better that way.Kindest regards
  • 32. Cultivating your networkStatus Updates
  • 33. Status Updates
  • 34. Cultivating your network• Aim to update every day/a few times aweek• Comment on other member connectionsstatus updates• Stay business focused• Be useful/create valueStatus Updates
  • 35. Status updates: Home link…To seespecificupdates• Connections• Profiles• Groups• Companies• etc
  • 36. Recommendations• Accessed via a direct link on your profile andunder each of your previous roles or and in aseparate recommendations section• Essential as they establish your credibility;who else says so besides you?• Great evidence of the value you create• Excellent for improving SEO
  • 37. Recommendations
  • 38. RecommendationsVideotestimonials
  • 39. Recommendations cont…Here’s some done formeKeep them currentAim for aminimum of 10Don’t be afraid toaskWhat’s the best wayto get arecommendation?
  • 40. The best way to get recommendations?• Work hard to earn them! Deliver Value. Onlyask if you think you have earned one.• People will ask them from you. The best testhere is would you give them a referenceoffline for a job? Or for a tender?• If someone does recommend you, you canreciprocate, but wait until the next day or so.• Don’t be afraid to turn down a request, but doit kindly.
  • 41. Adding mediaClick editprofile
  • 42. Adding mediaAdds mediaEdits wordingAdds morejobs/experienceMovessegmentup/downprofile
  • 43. Your LinkedIn Secret Weapons
  • 44. New Business Development Tools
  • 45. My GroupsCan join up to 50groupsWhat’s your groupstrategy?Discussions andpromotionsPosting strategy
  • 46. GroupsAim tobecome keyinfluencerCreate andcontribute todiscussionsPostthoughtprovokingquestionsDon’t selfpromote itturnspeople off
  • 47. Thought provoking questions
  • 48. GroupsAfter 5 days103 comments!Key Influencer inGroup
  • 49. Thought provoking questions12 days152 comments!
  • 50. Thought provoking questions4 days32 comments
  • 51. Profile statistics/who’s viewed14to75!
  • 52. Be provoking!
  • 53. Groups: start your own
  • 54. New Business Development Tools
  • 55. Advanced Search
  • 56. Advanced SearchOne of the most exciting aspects on LinkedInAllows you search LinkedIn for anyone onmany criteriaWhat’s your definition of a high-quality lead?• Who are the Key Decision Makers and buyers inthe companies you sell to?• What’s their job title?• What’s their seniority level?• How big is the company?• Are they in specific industries?
  • 57. Advanced Search ctd…
  • 58. Click on see all
  • 59. Advanced Search ctd…InternalreferralsfromcurrentclientMap the key
  • 60. Advanced Search ctd…Make a list of top 50 companyprospects then check themout in company searchsection!
  • 61. Company Search
  • 62. Company SearchThe power is inthe 2nddegreeconnections
  • 63. Company SearchA greatlink/way in
  • 64. Advanced Search ctd…Looking for Senior HRprofessionals in the region
  • 65. Advanced Search ctd…Looks interesting307leads
  • 66. Advanced Search ctd…
  • 67. Your ConnectionsThe power is inthe 2nddegreeconnections
  • 68. LinkedIn Applications
  • 69. LinkedIn MediaClick on editprofileEdit/addmedia
  • 70. LinkedIn Media
  • 71. LinkedIn Media
  • 72. LinkedIn Video Youtube
  • 73. LinkedIn MediaAdd videocontenttestimonials orbest practiceclips
  • 74. LinkedIn Media
  • 75. LinkedIn MediaAdd slidesharecontent to yourprofile
  • 76. LinkedIn Media
  • 77. LinkedIn MediaWrite down titles of 5 things thatyou could write about thatdemonstrates your personallevel of knowledge or expertiseand adds value to…Clients or potential clients
  • 78. LinkedIn ProjectsUse the ‘Projects’section to promoteevents, white papers,free downloads or toshowcase productsyou are currentlypromotingClick the link
  • 79. LinkedIn Projects
  • 80. LinkedIn ProjectsUse the ‘Projects’section to promoteevents, white papers,free downloads or toshowcase productsyou are currentlypromotingClick the link
  • 81. LinkedIn Projects
  • 82. LinkedIn Projects
  • 83. LinkedIn PublicationsClick link
  • 84. LinkedIn Publications
  • 85. Endorsements
  • 86. Company Page
  • 87. Company Page
  • 88. Company PageRecommendationsVideo
  • 89. We Are Company page…
  • 90. A competitor Company Page…
  • 91. So in summary…You now knowwhat it takes tomake yourLinkedIn profileROCK!Your homework…
  • 92. The 15 imperatives of LinkedIn• Build a complete profile• Update and engage frequently withyour connections• Recommend others• Solve other peoples problems• Join and participate in groups
  • 93. The 15 imperatives of LinkedIn• Start your own group• Search companies and harvest newleads• Respond to everyone whocommunicates with you• Set up the slide-share, youtube, projectand publication functions to add value• Change your status regularly
  • 94. The 15 imperatives of LinkedIn• Put video on your profile• Promote your blog• Add the projects and publicationsapplication to showcase your work• Integrate twitter• Leverage LinkedIns search power
  • 95. @LinkedIn.com/in/michaelbarkerpdg@Twitter.com/pdgtips@pdgclips@ PDG-Performance-Development-GroupContact me atPerformance Development Groupwww.performancedg.com0113 2288808michael@performancedg.com